iPhone Sales Training Workbook Leaks

The team over at Mac Rumors has done it once again. This time around, approximately half of the official AT&T iPhone Sales Training Workbook has been scanned and released to the web. Within these pages, we learn a bit more about the iPhone than previously known. The most noticeable bullet points, however, are focused on features that the iPhone doesn't include. Oddly missing is support for instant messaging and MMS. Also excluded is support for AT&T specific services such as Media Net, Cellular Video, Media Mall, and TeleNav.

While this may all seem like doom and gloom, the truth is Apple has compensated for a few of these short comings. To make up for the lack of IM, Apple has included threaded SMS conversation support. Of course, this may only serve to help AT&T to push their SMS packages, but it does help remove the sting, a bit. Also, to fill the void left by the exclusion of MMS support, the iPhone will allow users to email video and photos along with rich formatted text. On top of that, the device includes support for Yahoo!'s Push Email service which will automatically notify you when you have new mail in your Yahoo! mailbox.

News source: Mac Rumors
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Apple considers what to leave out as seriously as it considers what to leave in, that's why it's renowned for its minimalist design. It's probably betting that fully fledged e-mail on handsets will replace MMS.

The whole point of a minimalist design is to make things simpler and definitely not at the expense of usability. The features that Apple dropped are those that will directly affect usability. No quick-dial, no voice-dial, no telenav & GPS(affects the use of Google Maps), slow network speed, no hard keyboard, no MMS which is simpler than the e-mail work-around, limited 3rd-party support that might help alleviate some of its shortcomings...etc.

XerXis said,
meh, for me, the fact that third party programs are not allowed is complete showstopper

i thought that Apple announced that they WOULD support third party apps? or was that a fals announcement? or am i just on crack?

kickenchicken360 said,

i thought that Apple announced that they WOULD support third party apps? or was that a fals announcement? or am i just on crack?
I'm sure they will but to what level? Is it going to be completely open for any joe to write a piece of code and run it through a free compiler or will apps have to be digitally signed by Apple or something?

To be honest I don't know but there are many degrees to which they can support (or not as the case may be) 3rd party developers. I'd like it to be completely open but that's not what I read a few months back. Perhaps they've changed their tune however after that announcement I'd expect any 3rd party applications to require signing or something similar.

I'd love to hear from someone that knows for certain but.

Apple recently confirmed it will allow limited third-party development, but will keep a tight rein to avoid handset crashes and network viruses. There's even rumors of a SDK to be released at WWDC.

Is it an American thing to like brandname over quality. First it was the use of AIM by my american firends that shocked me given all the better messaging clients, and now its apple in general. iPod has never been as good as alot of other MP3/MP4 players, but it was lapped up out of Steves hand. Now the iPhone is the same, just because its Apple, which gets all the buz and hype, people must have one. I have lived in many countries in my life and Apple is a joke because marketing is not hard wired into peoples minds outside of the US. Its all about quality and features and given what has been said the iPhone lacks compared to its foes. At the moment i reside in Aus, Windows rains supreme on the desktop, WLM is the messenger of choice and in phones Nokia is king and i Doubt aussies will run for an iPhone just because Steve Jobs rekons its a revolutionary device. In fact Jobs has never had a revolution, he simply copies everything and puts a pretty face on them whether it be iPods(which were not the first MP3 device if you didnt realize), mac OSX(a copy of unix given a pretty interface), or iPhones(touchscreen technology and gestures have been around for years).

AIM is crap, but I don't mind the iPod Nano. I might buy an iPhone if the price was about $200 cheaper on a 3-year term. I don't use MMS ($0.85/msg vs SMS $0.15) and IM would be hard without a hardware keyboard. Also, most AT&T services are crap anyways.

What you don't seem to address is the pretty face that Steve Jobs puts on everything isn't just for show. He takes things that are tested, functional, and powerful, and makes them usable.

I had an MP3 player before I bought an iPod. Sure, it played songs decently enough, but the two-line display had me clicking through songs for several minutes before I could find the one I wanted. The software was garbage too, and didn't have any of the organizational features that iTunes has.

I also used linux, unix, and BSD before I bought a mac. Those operating systems were powerful, stable, and functional. There was a lot of software available for all three of them, too. Was it easy to use? Not in the slightest. I spent many an hour digging through obscure config files trying to get something as simple as printing working. With OS X, I still spend many an hour digging through obscure config files, but this time, it's by choice. The stuff already works. I want to dig around and tweak it, and improve it. OS X lets you do that.

Lastly, while the multi-touch interface and gestures on the iPhone have been around for years, this is the first feasible, consumer-level product that implements the system in a realistic fashion.

Seriously, my only gripe with it is the price, and that didn't seem to deter many 1st generation iPod owners, now did it?

K3vlar said,
Seriously, my only gripe with it is the price, and that didn't seem to deter many 1st generation iPod owners, now did it?
No it didn't. The lack of PC support did but

K3vlar said,
AIM is crap, but I don't mind the iPod Nano. I might buy an iPhone if the price was about $200 cheaper on a 3-year term. I don't use MMS ($0.85/msg vs SMS $0.15) and IM would be hard without a hardware keyboard. Also, most AT&T services are crap anyways.

What you don't seem to address is the pretty face that Steve Jobs puts on everything isn't just for show. He takes things that are tested, functional, and powerful, and makes them usable.

I had an MP3 player before I bought an iPod. Sure, it played songs decently enough, but the two-line display had me clicking through songs for several minutes before I could find the one I wanted. The software was garbage too, and didn't have any of the organizational features that iTunes has.

I also used linux, unix, and BSD before I bought a mac. Those operating systems were powerful, stable, and functional. There was a lot of software available for all three of them, too. Was it easy to use? Not in the slightest. I spent many an hour digging through obscure config files trying to get something as simple as printing working. With OS X, I still spend many an hour digging through obscure config files, but this time, it's by choice. The stuff already works. I want to dig around and tweak it, and improve it. OS X lets you do that.

Lastly, while the multi-touch interface and gestures on the iPhone have been around for years, this is the first feasible, consumer-level product that implements the system in a realistic fashion.

Seriously, my only gripe with it is the price, and that didn't seem to deter many 1st generation iPod owners, now did it?

Seriously. Apple products aren't (especially) functional or powerful. They just have way-cool advertising. It's like that Apple "media center" app that they had on their iMacs. Everyone went wild at the announcement and it didn't even play TV. >.>

Ledward said,
Seriously. Apple products aren't (especially) functional or powerful. They just have way-cool advertising. It's like that Apple "media center" app that they had on their iMacs. Everyone went wild at the announcement and it didn't even play TV. >.>

Didn't see that announcement, but Front Row is totally useless. Unless, of course, you have the computer set-up in a public place/home theatre system.

As for functional/powerful, I'd say Macs are about as functional/powerful as Linux. If you ask me, that seems pretty functional and powerful...

K3vlar said,
I had an MP3 player before I bought an iPod. Sure, it played songs decently enough, but the two-line display had me clicking through songs for several minutes before I could find the one I wanted. The software was garbage too, and didn't have any of the organizational features that iTunes has.

So you're comparing a first gen flash player to an iPod.

Well I guess it's better than the old Mac switch ads comparing Windows 3.1 on 286 behaviors to OS X, "the computer started beeping at me"

Good job i'm not buying one then, with no MMS I will no longer be able to send pictures of my ******** to a friend whilst he is in the movies.

It is truly sad to read this kind of comments.

From my point of view, European market requires much more functionalities from a product to beat the competition: the design of the iPhone is truly amazing, as well as the finger gestures, but in Europe a phone with no SMS or MMS would be considered as REAL CRAP, and NO operator would ever brand it! If you also include the lack of UMTS, I think Nokia will be again unrivaled.

Let's make a comparison: in Europe Motos are considered bulky, few features, and uncustomizable software, but some products have a very nice design (RAZR series); in the US Motos are best sellers.
In Europe operators have been building services based on WCDMA in the last few years, while in the US WCDMA is not even available in most of the areas (in Europe coverage is more than 95% in most countries, and we have support for Super UMTS: 3.8mbps wireless connection, pretty much like standard adsl services in most Countries here). Is very common to find data plans which offer few gb per month for ~20€ (~25$).

I do agree iPhone looks great and really powerful, but would those limited features enough to be a good (not even best) seller in Europe? I really don't think so.

DomFel said,
It is truly sad to read this kind of comments.

From my point of view, European market requires much more functionalities from a product to beat the competition: the design of the iPhone is truly amazing, as well as the finger gestures, but in Europe a phone with no SMS or MMS would be considered as REAL CRAP, and NO operator would ever brand it! If you also include the lack of UMTS, I think Nokia will be again unrivaled.

Let's make a comparison: in Europe Motos are considered bulky, few features, and uncustomizable software, but some products have a very nice design (RAZR series); in the US Motos are best sellers.
In Europe operators have been building services based on WCDMA in the last few years, while in the US WCDMA is not even available in most of the areas (in Europe coverage is more than 95% in most countries, and we have support for Super UMTS: 3.8mbps wireless connection, pretty much like standard adsl services in most Countries here). Is very common to find data plans which offer few gb per month for ~20€ (~25$).

I do agree iPhone looks great and really powerful, but would those limited features enough to be a good (not even best) seller in Europe? I really don't think so.

Excellent points. The networks here really push things like MMS; you can't take a picture on your phone without being offered to send it to somebody.

I'd like to see some of Apple's research into its demographic. I mean, who the hell is this phone for?

The iPhone will rock..........about three years from now. The first generation iPhone will be very limited and be very expensive. Remember the first Razr phones? The Razr was considered revolutionary when it came out....but functionally it was a real piece of crap. I have the V3xx Razr and it is one of the best phones I have ever owned.

The iPhone will truly rock...just not this year.

Demodave said,
The iPhone will rock..........about three years from now. The first generation iPhone will be very limited and be very expensive. Remember the first Razr phones? The Razr was considered revolutionary when it came out....but functionally it was a real piece of crap. I have the V3xx Razr and it is one of the best phones I have ever owned.

The iPhone will truly rock...just not this year.


Yeah, I have a V3XX now. Great phone and it does everything I want. While the iPhone looks pretty cool, I really don't see any reason to move from the V3XX to it.

Ledward said,
I digress. All RAZRs are functionally pieces of crap.

So you've tried the V3xx and didn't like it? What problems specifically did you find with it? Or are you simply making a stupid blanket statement?

I do not understand the lack of Instant Messaging. Most phones have that these days! That's how I keep in contact with a lot of my friends on the road. Awful.

Julius Caro said,
I don't use MMS, and haven't used them since they appeared in... 2003. But I guess some people use em.

Yeah, 2003, yet it's now 2007 and Apple can't get MMS in their super do all phone. It's quite funny really.

Man, what is wrong with you people? Can't you just wait 2 more days for the official announcement?

I don't know about you, but I'd like to be genuinely surprised when the product is launched. Releasing all this information before the launch makes the launch much less exciting or worth-while.

Caleb said,
Man, what is wrong with you people? Can't you just wait 2 more days for the official announcement?

I don't know about you, but I'd like to be genuinely surprised when the product is launched. Releasing all this information before the launch makes the launch much less exciting or worth-while.

Tell that to Mac Rumours.

Caleb said,
Man, what is wrong with you people? Can't you just wait 2 more days for the official announcement?

I don't know about you, but I'd like to be genuinely surprised when the product is launched. Releasing all this information before the launch makes the launch much less exciting or worth-while.

Are you sure that it's not the disappointing info you just read that's got you down? I didn't want an iPhone before but after reading that I don't see how anyone could want one. And for people making the "people don't use it" excuses, it's better to include a feature and have people not use it than to not include it at all.

Caleb said,
Man, what is wrong with you people? Can't you just wait 2 more days for the official announcement?

I don't know about you, but I'd like to be genuinely surprised when the product is launched. Releasing all this information before the launch makes the launch much less exciting or worth-while.


Being surprised isn't a good thing. Imagine buying an iPhone only to find out it doesn't include a web browser (for arguments sake, I know it has Safari).

You'd probably be damn ****ed and would have preferred knowing that before spending $500.


Well IM is a pretty big omission.

Caleb said,
Man, what is wrong with you people? Can't you just wait 2 more days for the official announcement?

I don't know about you, but I'd like to be genuinely surprised when the product is launched. Releasing all this information before the launch makes the launch much less exciting or worth-while.

Why read the article then regarding the iPhone? I didn't want to see any trailers to the pirates of the carribean movie so when they came on I just left the room rather than make remarks over why they had to show a trailer.

I'm sure people not buying the phone would like to know as would many people considering putting their money down (possibly in advance). If I was a heavy MMS user for instance this would certainly be of prime interest to me and I would avoid putting money down in advance and if the announcement in 2 days time says something different you can always change your mind then. Besides, not all of us really care where/when or who makes the announcement so getting the info now is just as good as hearing Jobs or whoever say the exact same thing in a few days time.

Also as someone said already, when buying tech products the very very last thing I want is to be surprised. If I'm going to buy something I want to know about future products WELL in advance to their release. Many times I've held back because I got news of what was around the corner and I've always been alot happier for the advance warnings.

Does anyone know what kind of data plan you have to get with the phone? Is it the mediamaxx unlimited or the pda unlimited plan? Or are they creating a special iphone data plan? I know you can get any voice plan on it but you still need a data plan on it.

This is the downfall, $500 for the phone, $39 for a voice plan, and then at least $39 for a data plan. And then no mms!

Its kind of slow and hard to type without keypad. So I can understand why IM was excluded.
For SMS you can type slow and you don't have to type for extended periods.

Good decision I must say to exclude IM

then why not exclude email? Imagine typing anything over that. Hell give people the choice, its hardly a good move just a lazy one. If some people dont like typing alot then they dont have to use the feature but to omit it completly? Something tells me the speed of typing is not the reason here. After all the text input is one of apples most hyped up features, it hardly makes sense for them to then deny IM because they haven't got confidence in their input method being up to the task.

I'm sure itll be added in later anyway. Running on Mac OS it'll be pretty trivial for Apple themselves to add it as a seperate application later on. Still I fail to see wy it wasn't done apart from time constraints.

Since MMS is just software, I'm sure this will be fixed with a patch/update. It's probably a feature that is currently not ready for primetime/release.

excalpius said,
Since MMS is just software, I'm sure this will be fixed with a patch/update. It's probably a feature that is currently not ready for primetime/release.

Considering that it is just software and they delayed Leopard for the iPhone, I don't see why they've omitted it. It's been standard in phones for years and an IM is a feature that I would expect from something like this.

What's going on at Apple? Hopefully when it comes to Europe they will have developed it a little more for this market.

This is Apple we talking about. This product is all hype, with even basic features being omitted for no particular reason. It doesn't have GPS and the software is restricted so it's a lot less useful than most PDAs out there (though prettier and with what looks like a more user friendly interface). People are acting like this phone is revolutionary but that is simply not true.

I'm sure in several revision it will actually be very good but this initial version is a joke, not to mention the whole restricted provider absurdity.

excalpius said,
Since MMS is just software, I'm sure this will be fixed with a patch/update. It's probably a feature that is currently not ready for primetime/release.
I think MMS goes thru EDGE now.. so it might not just be a software update.

theyarecomingforyou said,
This is Apple we talking about. This product is all hype, with even basic features being omitted for no particular reason. It doesn't have GPS and the software is restricted so it's a lot less useful than most PDAs out there (though prettier and with what looks like a more user friendly interface). People are acting like this phone is revolutionary but that is simply not true.

Funny...even competing cell phone companies agree that it is revolutionary. But of course you MUST know more than them.

Funny...even competing cell phone companies agree that it is revolutionary. But of course you MUST know more than them.

At least he argues for his case unlike you, just restorting to putting him down with a spoon of sarcasm. Why do you do this? And why would it be revolutionary with not even MMS, or GPS? I sure am interested in hearing that too. It would take even more than a few extras to be a revolution, and that would actually surprise me.

"And why would it be revolutionary with not even MMS, or GPS"

Why would the addition of those make it revolutionary all of a sudden? I don't think GPS and especially MMS are revolutionary anymore.

why would you water mark those images? I for one would not want my email address water marked over leaked apple documents.