iPhone users spend 14.7 hours a month playing games

Nielsen has released a new study that says the average iPhone owner spends twice the amount of time playing mobile games compared to other mobile platforms. The study also notes that 93 percent of customers who download applications have shelled out cash in the last 30 days for games. This indicates that games may be the most lucrative category for developers and that iOS may have the most engaged gaming audience. The average iPhone owner spent 14.7 hours playing mobile games over a 30 day period, while the average Android owner spent only 9.3 hours. The overall average for smartphone gamers, which includes platforms like Windows Phone 7 and Blackberry, is 7.8 hours per month, according to Ars Technica.

64 percent of downloaders grabbed a game in the last 30 days. Weather apps followed with 60 percent and social networks were in third with 56 percent. However, other types of apps aren't as proficient as games at getting consumers to spend money. Only 76 percent of downloaders would spend money on a news application, for instance. Customers are most willing to spend money on games (93 percent) and "entertainment" applications (87 percent). When it comes to popularity, smartphone gaming beats smartphone learning: while 64 percent of app downloaders picked up games, only 11 percent got themselves an "education" application. iPhone users must really love their games.

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18 Comments

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UndergroundWire said,
Apple users seem to me as a bunch of children. I guess kids love there video games.

Well, I think it is true that many users will be college students, but it could just be that iOS has a better selection of games on it?

that's not much... is it? i listen to audiobooks while i commute and play games. i would say i play at least 14 hours of games a week.

have yet to pay for a game, don't trust them to be fun for more than a fwe hours.

capr said,
that's not much... is it? i listen to audiobooks while i commute and play games. i would say i play at least 14 hours of games a week.

have yet to pay for a game, don't trust them to be fun for more than a fwe hours.

I think the key to the article is "compared to other platforms".
But I don't think its unreasonable to spend 59p or £1 on a game which has several hours worth of entertainment - and in many cases more... Its certainly cheaper than a £5+ cinema ticket which (if you are lucky with the film) is entertaining for maybe 2 hours.

capr said,
that's not much... is it?

Not much to me. I use a nokia phone and play games about 80 hours a month.
ePong, a bit of AB Rio, Fruit Ninja (modified one with new fruit, bananas and bonuses), Zombies v Penguins, sparkle, monster pinball, a range of 3D games.
There's a whole variety of very interesting replayable or long games to make the commute to work that little bit more interesting.

Edited by Sacha, Jul 7 2011, 8:39am :

bugsbungee said,

I think the key to the article is "compared to other platforms".


you are right, bad title... for some reason I always get the feeling that android users are a tad bit more technologically inclined.

capr said,

you are right, bad title... for some reason I always get the feeling that android users are a tad bit more technologically inclined.

I would agree to an extent, but there is also the point that a lot of non-techie people buy androids because they work 'like' and iPhone and are much much cheaper - they are far less likely to even know that there is a marketplace, let alone spend any money there...

E.g. my inlaws both have android phones, and neither of them have every bought an app in over a year of having them, let alone updated their os.. It's just a cheap touchscreen phone to them.

bugsbungee said,

I think the key to the article is "compared to other platforms".
But I don't think its unreasonable to spend 59p or £1 on a game which has several hours worth of entertainment - and in many cases more... Its certainly cheaper than a £5+ cinema ticket which (if you are lucky with the film) is entertaining for maybe 2 hours.

Cheaper than most console games in terms of time spent playing vs cost as well. On my wp7 I cannot justify spending the £5 for some of the games.

Atleast I'm not part of the statistics. I only play DoodleJump and AngryBirds, but mostly DoodleJump. Can't really be botheed to play games on a small screen

I spend more time than that in 3 days on my pc.

EDIT: Also I probably spend about 15-30 minutes a day on my iPod, so 900 minutes or 15 hours in a 30 day month.