Is 5 million iPhone 5 units sold in first weekend a bad thing?

When would anyone consider selling five million units of anything in just one weekend a disappointment? When it's the launch of the iPhone 5, of course. That was the sales number Apple said it generated in terms of the sales of the iOS 6 device that officially hit store shelves on Friday.

The press release today tried to put a good spin on things, saying, "Demand for iPhone 5 exceeded the initial supply and while the majority of pre-orders have been shipped to customers, many are scheduled to be shipped in October."

However, Apple had said previously that pre-orders for the iPhone 5 went over two million units in its first 24 hours, causing some financial analysts to predicts much bigger sales numbers for the iPhone 5 in its first weekend. In October 2011, Apple said it sold over four million units of the iPhone 4S.

The iPhone 5 is currently on sale in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK. It will go on sale this Friday in another 22 countries.

What happened? It's possible that Apple simply didn't have enough iPhone 5 units to go around. A few weeks ago, rumors hit the Internet that Sharp, which makes the screens for the iPhone 5, had encountered some manufacturing issues with making the touch screens for the iPhone 5.

Apple strongly hints that the company didn't make as many iPhone 5 products as it wanted to. It quotes its CEO Tim Cook as saying, "While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone."

At the moment, the Apple online store estimates people will have to wait between three to four weeks before receiving a new pre-order of the iPhone 5.

Source: Apple | Image via Apple

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I think the maps stuff has possibly made some people think twice, and I know of quite a few folks that are waiting for Windows phone 8 revealing itself fully (I know this is my own personal observation of a limited set of people but none the less I have seen it) not to mention the inroads the galaxy has been making.

First day/weekend sales are one thing, but, you also need to look at it for 2 weekends.
As with a bad movie, after word gets out, perhaps the 2nd weekend sales won't be as good, or, if enough people like the i5, the sales will be still up.

So you are telling us that Apple actually had 10 million to sell but could sell only 5 million?

They simply ran out of stock.

AtriusNY said,
So you are telling us that Apple actually had 10 million to sell but could sell only 5 million?

They simply ran out of stock.

I remember Apple saying they had sold out of pre-order stock also... Weird how stories don't match up ha?

They have pumped so much bull**** into there advertising, I think even apple is loosing track of what they are saying. ha!

Considering that at least couple of hundred thousand developers bought iPhone 5 due to different resolutions and need to have the new phone for testing, the sales show a trend that Apple's growth is gone.

TechieXP said,
it's bad when you consider what this Business Insider says
http://www.businessinsider.com...e-5-sales-really-are-2012-9
Not when you consider this place we like to call the real world, where markets can't grow past the number of potential people that exist in the market. How many people do you still know without a smart phone these days? I know two myself. My mother and a friend who can't afford a data plan. We are getting to the point where you won't see a sharp increase on any given phone sales because there is nobody left to sell it to other than the people who already had one.

BBinder said,
Apple wouldnt have a stock issue if people didnt buy the useless thing in the first place
The iPhone can make phone calls, check email, send text messages, play games, take pictures/video, be used as an ereader, etc... please remind us all how it is useless. If not, go troll somewhere else.

Out of the 5M device sold, I am willing to bet 90% were previous iPhone owners. When AT&T first received the iPHone 4, they sold 1.7Mof them on pre-order. Yet 77% of them were previous iPhone device owners. Tht means about 400,000 people never had an iPhone before.

The fans saturate Apple's market and they dont leave much room for everyoen else. They are the losers who stand in line holding a previosu gen device to buy the latest ones.

For me all I can say is, only a fool would stand in line and camp out the be forst to get a device that si outdated before it if even available to sell.

W its growth, but not substancial growth. Compare the numbers. Apple sold 600,000 of the first iPhone, and about every year the sales numbers pretty much doubled for the out of box sales.

But this time, the sales went from 4M on the 4S to only 5M on the 5. Which means Apple may not get that 70M sales they are predicting. It also shows the iPhone is losing its flare. Think of this folks, even though many knew the iPhone 5 was coming, sales of older phones like the Droid Razr Maxx, which cost more than the iPhone picked up. Sales of the Galaxy S III were huge too.

Apple had 2M pre-orders, whil Samsung has 9M for the GS3. Oh and it doesnt matter that it was carriers orders. A pre-order is a pre-order by definition. Also Samsung sold all 9M of them in just a months time with 20M being sold in just 60 days.

The writing is on the wall folks. Jst except the fact that not everyone is falling for tyjsi BS from Apple. APpel in 6 years have made only 2 phones. Each phone was only a slight variation with some cosmetic details changes. The first was plastic, thenthe second was metal. The forst 3 models used the same exact CPU, only the clock speed was charged. The iPhone 4 turned into 3 models where all the second model got was the same CPU, but dualcore. The latest uses a variation of the last CPU as well.

Yined only 1/2" screen size. The resolution is the lowest almost of any 4" device. Microsoft is pretty much te exeption with 800x600 or whatever it is.

The phone gained no real good features. The OS hasnt changed and the few plus its offers dont even work properly. Maps wasnt finished and like Siri they threw it on a device that is up for mass production. If thsi had been Microosft or Samsung, you all would have been all over them talkign bad. Why not Apple?

Notice how with expected high numbers in poduction, the quality of the device has gone down. Tey ahve shown no design innovation which means since they have no one to copy, the phone hasnt changed. The software is just catching up toeveryone else.

So much for APple being the innovators here. They simply never were and people are starting to wak up. The lawsuits are just smokescrens to keep company's in check because Apple isnt the cutting edge as they had everyone fooled into believing.

They are that same half-assed company they were in the 80's and 90's. Selling over-priced BS, limited capbility, limited features and only one choice.

The reason Windows kicked APple's butt is becauseit offered th same benefits and then some at a much lower proce because Window schose to use standard components just liek Android is doing. This choice has lead to far more innovations, options for designs and true software prowness.

Android stolen technology? No not even close. Who'd want to steal from the guy thats in second place?

five million units of anything in just one weekend a disappointment ,..... apple Liar big time . this is nothing more then Propaganda from Apple against Samsung that all

duehoang said,
I bet it the same 5 million people who sold their iphone 4 or 4s to get their 5, so there no growth in that

Source please?

You know, just once I'd love to read an Apple/Android/Windows Phone story without it turning into a my device is better than your device discussion..

It's seriously getting old now.

Considering quite a few of those 5 mil are going back because they're scratched and people had to try a few phones in store to get a good one, yeah, not that impressive.

dr_crabman said,
Considering quite a few of those 5 mil are going back because they're scratched and people had to try a few phones in store to get a good one, yeah, not that impressive.

A few vocal people who had defects... every phone has them. Mine looks and has been running perfectly.

shockz said,
A few vocal people who had defects...

Sry, can't downplay this one. Way too many reports from all over the place to still consider it normal and just a few.

dr_crabman said,

Sry, can't downplay this one. Way too many reports from all over the place to still consider it normal and just a few.

When mine and the other people I know starting having issues, then I'll consider it a large issue.

dr_crabman said,

Sry, can't downplay this one. Way too many reports from all over the place to still consider it normal and just a few.

They sold five million phones. Even one percent of that is fifty thousand phones. I don't think I've seen that many people complain about defects.

Sales Samsung S3 have pretty much flat lined and are rapidly going down. S3 really feels old now. I think in 2-3 months Apple will far exceed all of Samsung phones.

Melfster said,
Sales Samsung S3 have pretty much flat lined and are rapidly going down.

Source? And how does something flatline while going rapidly down?

So they sold as many as they could produce? Sounds like a real bad time for Apple. How will they ever recover?

This is just another "Analysts are disappointed that Apple fell short of expectations that those analysts made up a few weeks ago" story.

ouchhhhh samsung, it must hurt.

Samsung took 6 months to sell 20 million of their super duper GSIII (with will be outdated in just five months when GS4 will be rls) while took apple 7 days to sell 5 millions ...

ya sounds like a baaaaad thing

haheahehaeha

laughing my f***** *** OFF here hahahah


ps: ya ya apple edited their sell numbers, cause we alll know they really need do that

/facepalm

still1 said,

facepalm,facepalm,facepalm
facepalm on you!! samsung sold 20 million in 100 days. poor in math? that's 3 months and approx a week
http://www.theandroidsoul.com/...n-in-100-days-says-samsung/

and samsung said the s4 rumors arent true. http://www.techradar.com/us/ne...e-rumors-arent-true-1098323

dude when you put stats better make it right or no one will listen to you.

What did you expect Samsung to say? Only Elop announced that Nokia was abandoning Symbian months before the new devices were ready to hit the market.

Hardcore Til I Die said,

Not to mention Apple sold 5 million in a weekend, not seven days!


Nope. it sold 5 million in 10 days ending last weekend read the press release http://www.apple.com/pr/librar...Sales-Top-Five-Million.html
"Apple® today announced it has sold over five million of its new iPhone® 5, just three days after its launch on September 21"

add 7 days of preorder to 3 days of launch

Edited by still1, Sep 24 2012, 6:53pm :

even if they sell below they will raise the numbers to make it look like people are really buying it... but in Uk am seeing more samsung S3 than iphone this days... and when galaxy s3 was release it didnt take time to flood my school and area. still seeing many iphones though but the iphone 5 is not spreading like the s3 in uk... i moved to aberystwyth just yesterday and i have seen the highest number of lumia in a day... counted 10 to 14. i think many people wont be upgrading their iphones... I love freshers week.

benalvino said,
the iphone 5 is not spreading like the s3 in uk...

You are kidding, right? How many days has the iPhone 5 been available again? 3...?

Hmm, that's confusing news. Because I'm still seeing an Oct 1 estimated ship date since I placed my pre-order. The release date for Sweden is Sep 28. I.e. the initial shipment here hasn't been delayed. If they didn't have the units to serve us, I would have expected that to fall at least a few weeks ahead in time. Assuming Apple aren't putting iPhones aside as "reservations" for various countries while allowing other supplies to starve, but that doesn't make much sense if Apple want to get as many devices released quickly as possible, to make money as quickly as possible.

Anyway, I'm not sure how this can be a disappointment? 2 million first 24 hours => 5 million in a weekend? That checks out as consistent results here, for as long as a weekend is 2 * 24 hours. 3 million sales would have been more confusing.

Edited by Northgrove, Sep 24 2012, 2:35pm :

Northgrove said,
Hmm, that's confusing news. Because I'm still seeing an Oct 1 estimated ship date since I placed my pre-order. The release date for Sweden is Sep 28. I.e. the initial shipment here hasn't been delayed. If they didn't have the units to serve us, I would have expected that to fall at least a few weeks ahead in time. Assuming Apple aren't putting iPhones aside as "reservations" for various countries while allowing other supplies to starve, but that doesn't make much sense if Apple want to get as many devices released quickly as possible, to make money as quickly as possible.

Anyway, I'm not sure how this can be a disappointment? 2 million first 24 hours => 5 million in a weekend? That checks out as consistent results here, for as long as a weekend is 2 * 24 hours. 3 million sales would have been more confusing.

Isn't the weekend Friday to sunday which is 3 days?

Northgrove said,
...
There aren't delays in existing preorders. It is the new ones that came after they went over the available supply. You still have a higher chance of getting one in October though if you order them through preorder than if you walk into the store. Most stores should have a limited stock every morning, or at least the morning after a shipment, but unless you are one of the first in the door, you won't be getting on of those. Ordering it is still your easiest way of getting on without the hassle of trying to beat everyone else in the door.

As far as these sorts of sales figures go, I think they include Friday into part of the weekend. Not sure though.

Northgrove said,
Because I'm still seeing an Oct 1 estimated ship date since I placed my pre-order.

Lol you actually bought this phone? Fail.

jasonon said,
muuuch lessss
Ahow are Apple sales compared to Adroid sales...muuuuccchhhh leeeesssss....Apple sold only 430 devices in 6 years, Android has sold over 500M in this year alone and the number is going at almost a 4 to one margin.

TechieXP said,
Ahow are Apple sales compared to Adroid sales...muuuuccchhhh leeeesssss....Apple sold only 430 devices in 6 years, Android has sold over 500M in this year alone and the number is going at almost a 4 to one margin.

Apple doing that bad, huh?

TechieXP said,
Ahow are Apple sales compared to Adroid sales...muuuuccchhhh leeeesssss....Apple sold only 430 devices in 6 years, Android has sold over 500M in this year alone and the number is going at almost a 4 to one margin.

Maybe because Android is targeted at every market whereas Apple is just premium, and Apple makes a handful of devices whereas there are hundreds if not thousands of Androids

TechieXP said,
Ahow are Apple sales compared to Adroid sales...muuuuccchhhh leeeesssss....Apple sold only 430 devices in 6 years, Android has sold over 500M in this year alone and the number is going at almost a 4 to one margin.

How many cars Porsche and Ford sell each years...... ?

What has happened to Neowin, this article is trying to put a negative spin on a positive story. Might as well been an article straight out of Fox News.

KeR said,
What has happened to Neowin, this article is trying to put a negative spin on a positive story. Might as well been an article straight out of Fox News.

Welcome to neoWIN!!

omgben said,

Doesn't matter what it's called. It still doesn't excuse a slant.


That was a sarcastic comment. btw, i am not supporting the way the article is written.

Analysts were expecting more and I agree. Going from 4 to 4S was not as big of an upgrade as to 5. I think they are seeing the impact of Android and Windows Phone.

bankajac said,
Analysts were expecting more and I agree. Going from 4 to 4S was not as big of an upgrade as to 5. I think they are seeing the impact of Android and Windows Phone.

Demand seems plenty high. The issue was how many they could make and ship out by the first weekend.

bankajac said,
Analysts were expecting more and I agree. Going from 4 to 4S was not as big of an upgrade as to 5. I think they are seeing the impact of Android and Windows Phone.

Android, sure...Windows Phone? lol

Sonne said,

Android, sure...Windows Phone? lol

+1 hehe well said.

I think there are seeing the impact of SGS3 in specific.

I am confused. The article implies that there is something bad about the device being sold out and more orders coming in daily. The author tries to imply it is a bad thing that people want the device. I am still not seeing the negative point that the author is trying to spin on this.

ILikeTobacco said,
I am confused. The article implies that there is something bad about the device being sold out and more orders coming in daily. The author tries to imply it is a bad thing that people want the device. I am still not seeing the negative point that the author is trying to spin on this.

In business if you are not growing it IS seen as a bad thing.

Cyborg_X said,
In business if you are not growing it IS seen as a bad thing.

Going from 4 million units in 2011 to 5 million units in 2012 within the same time period isn't growth?

ILikeTobacco said,
I am confused. The article implies that there is something bad about the device being sold out and more orders coming in daily. The author tries to imply it is a bad thing that people want the device. I am still not seeing the negative point that the author is trying to spin on this.

Well this is Apple we are talking about here. If they don't break every sales record in the book and aren't offering a "revolutionary" product, everybody is disappointed.

Astra.Xtreme said,

Well this is Apple we are talking about here. If they don't break every sales record in the book and aren't offering a "revolutionary" product, everybody is disappointed.

Which would be a valid point if they hadn't have broken their previous record. 4 mill from last year < 5 mill from this year.

ILikeTobacco said,
I am confused. The article implies that there is something bad about the device being sold out and more orders coming in daily. The author tries to imply it is a bad thing that people want the device. I am still not seeing the negative point that the author is trying to spin on this.

The author has left a few tidbits out.

Wall Street was betting on as many as 10 million units sold. A handful of analysts said that 5-6 million would be the worst case scenario.

And is it really sold out?

I've seen a quite a few "social" friends post late into yesterday that they just got their iPhone5, with friends then replying back with statements such as, "I thought it was sold out at <store location>", and them replying, "nope, didn't have a problem getting it".

ILikeTobacco said,
Which would be a valid point if they hadn't have broken their previous record. 4 mill from last year < 5 mill from this year.

"and"

Condere said,

The author has left a few tidbits out.

Wall Street was betting on as many as 10 million units sold. A handful of analysts said that 5-6 million would be the worst case scenario.

And is it really sold out?

I've seen a quite a few "social" friends post late into yesterday that they just got their iPhone5, with friends then replying back with statements such as, "I thought it was sold out at <store location>", and them replying, "nope, didn't have a problem getting it".

That makes a bit more sense but at the same time, why knock a company because some third party got the numbers wrong.

As far as the sold out thing goes, it only applies to Apple's inventory. Apple has no more iPhones ready to ship that are not already commited. That doesn't Apple to individual stores however. There are some stores that haven't sold out completely, especially if someone cancelled their preorder. Stores won't send back the stock because they know they won't get it back for months. I had the same thing happen a few years ago with the iPhone 4. I went to a third party ATT store where a friend of mine worked. She had two iPhone 4 units preorders cancelled. She held one for me knowing that I was looking for one while the main ATT store was out of stock. If someone says they didn't have a problem getting one, they either got lucky with someone cancelling a preorder or the store having got a new shipment. Don't forget that stores can also purchase in advance so that they get more of the phones in every few days even while general public is put on a waiting list.

ILikeTobacco said,
I am confused. The article implies that there is something bad about the device being sold out and more orders coming in daily. The author tries to imply it is a bad thing that people want the device. I am still not seeing the negative point that the author is trying to spin on this.

welcome to neoWIN. dows

.Neo said,

Going from 4 million units in 2011 to 5 million units in 2012 within the same time period isn't growth?

it was also released in 2 more countries then last time so keep that in mind.. so that diminishes the growth some what if you compare relatively.. you need to take out the sales of those 2 other countries to see a real comparison

ILikeTobacco said,
I am confused. The article implies that there is something bad about the device being sold out and more orders coming in daily. The author tries to imply it is a bad thing that people want the device. I am still not seeing the negative point that the author is trying to spin on this.

Welcome to the real world, where selling 300+ million copies of Vista makes it a failure, and Apple having <10% of the desktop/laptop marketshare is a huge success.

nohone said,

Welcome to the real world, where selling 300+ million copies of Vista makes it a failure, and Apple having <10% of the desktop/laptop marketshare is a huge success.

None of that matters considering the already established market. Comparing two different marketshares to each other doesn't make sense.

Astra.Xtreme said,

None of that matters considering the already established market. Comparing two different marketshares to each other doesn't make sense.

I am not comparing different markets, I am comparing the mentality of the press and analystists that 300+ million of something sold is a failure, and < 10% of the market is a success.

Are you saying that the iPhone is not established in its market? And of course, we have Apple themselves lumping desktops and iPad together when comparing sales as compared to Dell, HP, etc. and that is OK because it makes Apple look good. But when you compare in other ways, that is frowned upon because it does not portray Apple in the best way possible.

nohone said,

I am not comparing different markets, I am comparing the mentality of the press and analystists that 300+ million of something sold is a failure, and < 10% of the market is a success.

Are you saying that the iPhone is not established in its market? And of course, we have Apple themselves lumping desktops and iPad together when comparing sales as compared to Dell, HP, etc. and that is OK because it makes Apple look good. But when you compare in other ways, that is frowned upon because it does not portray Apple in the best way possible.

Was Vista considered a failure due to sales? I was under the impression that it was a failure because of the crap driver support and stability issues it had when it was first released.
If Apple has 10% of the phone market share, I'd say that's insanely good considering the thousands of phones that are on the market. I don't think even the Galaxy phones come close to that. And Apple comparing the iPad to PC sales was just supporting the point that Jobs made that we are in the post-PC era. Regardless, those sales numbers were impressive given how they outnumbered PC sales from each single manufacturer.
I believe all of this is far beyond the point though. Or did I miss something?

Astra.Xtreme said,

Was Vista considered a failure due to sales? I was under the impression that it was a failure because of the crap driver support and stability issues it had when it was first released.
If Apple has 10% of the phone market share, I'd say that's insanely good considering the thousands of phones that are on the market. I don't think even the Galaxy phones come close to that. And Apple comparing the iPad to PC sales was just supporting the point that Jobs made that we are in the post-PC era. Regardless, those sales numbers were impressive given how they outnumbered PC sales from each single manufacturer.
I believe all of this is far beyond the point though. Or did I miss something?

Yes, you are missing something. The RDF is getting in the way of a very simple point, a point that is actually defending the idea that the iPhone sold well, but you need to throw in the Apple defense for everything they do is magic.