Is Apple preparing an ‘absolutely different' Mac?

It’s been almost ten years since Apple retired its successful and popular brand tagline, ‘Think Different’.

Despite officially retiring the slogan long ago, the ethos has nonetheless stuck with the company over the past decade: the first-gen iPod, with its attractive design and ultra-simple interface; the iPhone, which (like it or loathe it) has certainly changed the smartphone landscape; the iPad, which finally succeeded where other tablets had failed; to the breathtakingly thin MacBook Air. Whether you’re a fan of theirs or not, there’s no disputing that Apple has found success in many areas where its rivals are still struggling to catch up.

While its current product line goes from strength to strength, Apple, it seems, isn’t content to rest on its laurels.  Citing sources at an ‘anonymous Apple supplier’ in contact with Japanese site macotakara.jp, BGR reports that the company may be on the verge of introducing an entirely new addition to its Mac family of products, one that will be ‘absolutely different’ from its current range.

Macotakara.jp suggests that this new device would be different enough to warrant a new product name, while BGR speculates that it will introduce a new industrial design language, as well as sporting distinctive internal hardware. Electronista takes this a step further, pointing to persistent mutterings that Apple has been testing MacBook Air hardware with ARM processors, and suggests that this might be a logical progression in the gradual convergence of iOS and OS X.

The reports suggest that the new device is set to arrive before the end of 2011 - but for now, this is all very much the stuff of hearsay and rumour. Still, the prospect of a whole new Mac remains an exciting one indeed.

Report a problem with article
Previous Story

Download.com now wraps downloads in their own installer, bloatware

Next Story

RIM announces three new BlackBerry Curves

49 Comments

View more comments

McCordRm said,
It doesn't make a difference whether or not you use, or even like, Apple products. As a company, they've seen a great deal of success over the years. In high school, while my computer class was still teaching the BASIC programming language on both the Commodore 64 and an IBM clone, the Journalism section was putting together the school newsletter on a Macintosh. And over the years, as the PC market became a battleground between various processor and video card companies, there was Apple... steadily growing larger and more successful on it's own little island away from the fighting. I would have to say they've proven to be one of the most intelligent companies in decades for that move alone.
_________________________________________________
Richard M. McCord II
Writer for HubPages: http://mccordrm.hubpages.com


Say what?
less than 8% of the market. Apple is a success because their price tag.

Right now, Apple is a niche product and not the best one of the market.

Magallanes said,


Say what?
less than 8% of the market. Apple is a success because their price tag.

Right now, Apple is a niche product and not the best one of the market.


Not "the" market, THEIR market. While Steve Jobs may have a habit of comparing the sleek, "cool" look of the Mac over PCs, the two markets have taken distinctly different courses. It's only recently that Mac systems have begun allowing a Windows operating system to be run with the addition of standard PC parts within the Mac. The jury is still out on how that will change things as people get used to (or just hear about) being able to do so.

And for an "Only 8% niche market", I'm certainly accustomed to seeing Macs everywhere I go. And in the media. And on TV shows. Etc. As for their price tag, that still proves for a successful business. And hell, one has to wonder, by your logic, how much more of the maket they'd have if they lowered their prices.

McCordRm said,
...
And over the years, as the PC market became a battleground between various processor and video card companies, there was Apple... steadily growing larger and more successful on it's own little island away from the fighting. I would have to say they've proven to be one of the most intelligent companies in decades for that move alone.

And, in the late 90's, were it not for some help from company called Microsoft, Apple very likely could've been done in.

Enron said,
Think different? That's a funny thing for sheep to say.

Well, it's why they stopped using it! IF they continued to use "think different" people might actually stop and look around and realise that everyone's using the same god damn mp3 player and phone.

Very interesting if true - What could they be producing?

I mean, they already have normal desktops, laptops, tablets and phones. What else could they do? I suppose some intermediary step between laptops and tablets?

Who knows. But to be fair a Macbook with a touchscreen and an ARM CPU as mentioned by Nero3000 wouldn't really be an entirely new product. Just a variation.

Now, a UMPC sporting iOS or OSX with a netbook spec, but the size of the Sony UMPC's from a couple of years back, that's a new product.

tatiesjnr said,
I'm guessing its gonna be extremely overpriced

What makes you say that? If anything Apple has been real competitive with their new products as of recent. iPad was launched at 499 and the MbAir is now 999.

More power to them! I use a MacBook Pro, iPad, iPhone, BUT do most of my development and business related activities on the PC - Windows and Linux. Oh yeah, gaming is also on the PC... regardless, it's great when *any* company comes out with something innovative.

if your not using a Mac fanboy then your a PC fanboy, either way your a fanboy. Its so last decade get over it and move on.

Yazoo said,
if your not using a Mac fanboy then your a PC fanboy, either way your a fanboy. Its so last decade get over it and move on.
Maybe, but there's a difference between knowing how to use a computer to its full extent and being able to figure out where Facebook is. That applies to all platforms (*nix being a possible exception due to it's lack of of distribution among OEMs), it just seems that the latter is found more frequently (in terms of ratios at least) among Apple product users, hence the chronic "bashing" of Apple users. Generally, Neowin users seem to be part of the first example quite possibly due to the fact that we have the cognitive capacity to understand what makes computers "tick."

"one that will be ‘absolutely different' from its current range."

Yeah, maybe an inexpensive (er reasonably priced...) one, that *would* qualify as 'absolutely different.' LOL

Or maybe that actual midrange not-an-iMac that Apple has lacked since the Performa went away? They had a shot at building one when they first went to Intel CPUs (due to Intel oversupply of quad-cores of the Q6600 sort) and passed. They actually have a shot *now* - especially with Sandy Bridge (and i5 in particular) suffering from oversupply woes - will Apple bite this time?

(Notice I did NOT say i3 - for some reason, Apple is not using Intel's entry-level Sandy Bridge CPU anywhere; not even the mini.)

If I were Apple I'd be nervous. First of all we have Windows Phone 7, in my opinion a great phone operating system with an incredible amount of potential. My son bought an Samsung Focus and I must admit I am very impressed with it. It looks like future upgrades are going to merge it with Windows 8 for a seamless connection.

I like Apple computers (but don't have one), especially the high end ones but strangely I'm not impressed with the Iphone interface. Seems very primitive compared to WP7 not to mention Android. I guess huge amount of apps avail makes up for that.

Commenting is disabled on this article.