Is LG preparing to re-enter the Windows Phone market?

Earlier this year, an LG spokesperson said the company was not planning to release new Windows Phone devices, saying that it didn't see enough of a market for the launch of such a smartphone. Now it appears that stance may have changed.

A new story on Lightreadingindia.in has a quote from LG India’s Managing Director Kwon Soon, who says, "At home [in South Korea], we are actually working on our Windows Phone 8 OS powered smartphone." He added that while Android will still be the primary OS for LG's future smartphone lineup, the company believes "Windows will pick up going ahead, as Microsoft is pumping efforts into it."

The article said the new Windows Phone device is still in the early R&D stage and that the company has not decided when or where to release the smartphone.

LG jumped into the Windows Phone fray back in October 2010 with the LG Optimus 7, shown above, and LG Quantum. However, neither smartphone were a big sales success and since then the company has withdrawn from the market, leaving the Windows Phone hardware development to Samsung, HTC, Huawei and of course Nokia.

Source: Lightreadingindia.in | Image via LG

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It's not with argument like these : "while Android will still be the primary OS for LG's future smartphone lineup, the company..." that LG will convince people to buy their Windows Phone products...
people wants a manufacturer implied into its products. The Nokia interest in Windows Phone platform was an argument for me. Otherwise, I only see HTC done an honest and right job about Windows Phone, Samsung is too much about Android to get my attention or trust... and I wouldn't give a chance to a manufacturer like LG with this kind of opportunistic argument...

I wouldn't touch a LG device. They have a horrible record of abandon support to their devices after few months of release.

Thanks, but no thanks, LG, you and your poor after-sale product support can stay with Android.

I got the Optimus 7 on Telus, and when I inquired what would happen if any problem arose, e.g., hardware failure, a while into my contract, I was told that I was going to receive a replacement phone from LG, except one that runs Android.

I have had to manually update to 7.8 because LG pulled its support for WP.

LG got a crap phone but trying to ride MS bandwagon which is soon going to be derailed does not look like bright idea.

Look can't get a slice of that ANDROID PIE!!!!!!
Sammy and HTC won't share with you....
Now Microsoft looking good again...

I will probably never buy an iPhone... But I hope Microsoft goes and buys out Nokia and make a Surface phone... and all other Windows phones cease to exist....
Just throwing it out there...

Showan said,
Look can't get a slice of that ANDROID PIE!!!!!!
Sammy and HTC won't share with you....
Now Microsoft looking good again...

What are you talking about? LG is one of the few other companies that is profiting from Android. It is common place for companies to rethink products and strategy. At the beginning of this year, lots have changed.

Welcome to the tech world...where things can change rapidly from one day to the next.

techbeck said,

What are you talking about? LG is one of the few other companies that is profiting from Android. It is common place for companies to rethink products and strategy. At the beginning of this year, lots have changed.

Welcome to the tech world...where things can change rapidly from one day to the next.

That's true... But LG not doing good as you think in the Android market...
Thank goodness they making good televisions... I personally have 47lw6500...

-adrian- said,
true- noone ever heard of the LG Nexus

We have heard of it...
Us geeks...
But look what comes out of everyone's pocket these days... A variant of a Samsung Galaxy phone...

No one is doing good in the Android market right now, even Samsung android phones have peaked this year and they are also taking a hit and their margins are getting tighter and tighter with android.

Showan said,

That's true... But LG not doing good as you think in the Android market...
Thank goodness they making good televisions... I personally have 47lw6500...

How do you know what I think? I said they were one of the few OEMs besides Samsung making a profit. I never said how well they were doing.

korupt_one said,
No one is doing good in the Android market right now, even Samsung android phones have peaked this year and they are also taking a hit and their margins are getting tighter and tighter with android.

Considering Samsung announced their biggest profit ever, I would disagree with that.

I hope they reenter with a quality product. The existing WPs seem to be pretty nice, and they can't really count on uninformed buyers because its such a small market (I think its most enthusiasts and Nokia fans right now). I didn't get the Optimus at launch because the Samsung Focus was visibly mich nicer and got all the critical acclaim (esp from Paul Thurott).

I'd guess they'll probably go the inexpensive route first. I can't see them going against Nokia's top end right now, nevermind Samsung and Apple's offerings at that price point and higher.

I wouldn't waste my money on a phone by LG. All they seem to produce are cheap, ugly, poorly supported junk.

They did seem to go in to it initially with not much effort. Who knows, maybe they will go thru a redesign if they decide to produce another WP.

jakem1 said,
I wouldn't waste my money on a phone by LG. All they seem to produce are cheap, ugly, poorly supported junk.

Yeah, people I know who have bough LG have had nothing but problems.

jakem1 said,
I wouldn't waste my money on a phone by LG. All they seem to produce are cheap, ugly, poorly supported junk.

This was my experience. I bought an LG touchphone and the experience was so appalling that I vowed never to buy another LG phone.

Not getting an LG again after the optimus 7.. it was good at first but there was a hardware issue with the accelerometer that would cause the phone to crash all the time for me.. Also LG said that they would not be releasing 7.8 update for the optimus 7 so I traded mine in to realize that the update came to TELUS a few weeks later. I am sticking with Nokia from now on.

You could have know that: LG doesn't manage the updates, it's Microsoft who decides if the update will be available for alle devices and there is only one button: yes.

Studio384 said,
You could have know that: LG doesn't manage the updates, it's Microsoft who decides if the update will be available for alle devices and there is only one button: yes.

Except, the crash he's referring to would have been resolved in a firmware update (which LG would have had to release), and the 7.8 update was up to OEM's to commit to, which LG chose not to do.

theyarecomingforyou said,
Nokia looks to be struggling. LG considers re-entering the WP market. Coincidence?

nokias situation has to do with their feature phones falling quicker than anticipated. Their windows phone growth is great.nice try

How is Nokia Struggling? I think at the pace they are growing is good indication of a very bright future. Once people are more inform of how good Nokia and Windows Phone are it will be awesome for them. Heck they are reaching that tipping point where their name becomes the common reliable product most people choose for their phone. This is based on my experience of how aware people are becoming from different states in the US.

theyarecomingforyou said,
Nokia looks to be struggling. LG considers re-entering the WP market. Coincidence?

They're hardly struggling.

Nokia is doing better than most for now, why don't you mention Samsung whose smartphone business is actually doing quite terrible right now.

Nokia struggle? Nope. More manufacturers join into WP market then WP market also growing up larger. Nokia is a Good Windows Phone maker but they can't growing up WP ecosystem alone.

More manufacturers must be join the WP ecosystem to growing up the pie.

vcfan said,

nokias situation has to do with their feature phones falling quicker than anticipated. Their windows phone growth is great.nice try

How are the Lumias failing? They generate much interest.

coderchi said,
How is Nokia Struggling?

There's Nokia's falling share price, falling market share, diminishing cash reserves and repeatedly downgraded credit rating to start with. People are acting like what I'm saying is controversial when that couldn't be further from the truth.

It's not that Nokia isn't producing good phones, it's that the company has been poorly managed for half a decade and that's finally catching up to it. People here need to be more objective because some of the responses here are embarrassing.

Supporting evidence:
http://articles.timesofindia.i...nes-nokia-global-phone-race
http://www.electronista.com/ar...serious.financial.troubles/
http://uk.finance.yahoo.com/ec...gscale=off;source=undefined;
http://www.bloomberg.com/news/...irst-time-in-143-years.html

Diminishing cash - they just bought siemens out of NSN
Falling market share - increased since last year $1.7 ish now $4

I think you should find your response embarrasing

jezj said,
Diminishing cash - they just bought siemens out of NSN
Falling market share - increased since last year $1.7 ish now £4

1) Nokia was haemorrhaging cash long before the Siemens buyout, as the link I posted demonstrated.
2) I assume you meant share price considering that you respond with monetary figures and, as I demonstrated in the link I posted earlier, Nokia's share price has dropped dramatically over the past five years. It has had a slight upturn over the past year but is still not anywhere near where it was before, while its market share has declined and its cash reserves are nearly exhausted.

You clearly didn't follow the links I provided, nor did you demonstrate any understanding of what I posted. You have not posted anything to challenge my assertion that Nokia is struggling.