Is Microsoft's Surface RT outselling Google's Nexus 10?


Google's Nexus 10 tablet may not be selling very well, if an analyst's estimate is correct.

Much as been made about the slow sales of Microsoft's Surface tablet line, but it may be Google that's having more trouble selling its tablets if information extrapolated by an analyst is correct.

Though Google doesn't provide sales figures for its Nexus line of tablets and smartphones, Benedict Evans, a freelance analyst, has deduced that Google has only sold about 680,000 Nexus 10 tablets. Evans bases this estimate on information about Android device screen profiles in the Google Play Store and information released by Google about the total amount of Android devices sold.  He emphasizes that the information could be inaccurate, however, although his estimate does still indicate disappointing sales for the device.

By comparison, Microsoft is believed to have sold at least 1 million Surface RT tablets. In mid-March, Bloomberg published a report claiming Microsoft had sold 1.1 million Surface RT tablets. The Surface RT and Nexus 10 were released within a similar time frame, as the Microsoft device launched alongside Windows 8 on Oct. 26 while Google's tablet launched Nov. 13.

The upside for Google is about 6.8 million Nexus 7 tablets are believed to have been sold, according to Evans' estimate. That may also be good news for Microsoft, which is rumored to be working on a 7- or 8-inch tablet, the same size as the Nexus 7 and Apple's iPad mini. Peter Klein, Microsoft's outgoing chief financial officer, recently confirmed the company plans to support smaller-sized devices with its Windows 8 operating system.

Source: Benedict Evans via BGR | Image via Google

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One thing I am having hard time understanding. Why every company think that they will keep going up and will keep exponentially growing each quarter. Popular product has some higher growth phase due to many people buying those products but after a point the exponential growth slow down and it becomes more stable and steady.

No wonder the Nexus10 isn't selling well: the Nexus7 is awesome, cheaper and with a more portable form factor.

I don't see why anyone would want to go with the Nexus10 instead unless they absolutely need something bigger than 7"... and then at N10's price point you can also get a Galaxy Tab on pretty much any physical store instead of buying through Google Play.

Price is everything, Microsoft should know this, it's what made them big. They need to release 7'' Windows tablet a.s.a.p.

Ronnet said,
Price is everything, Microsoft should know this, it's what made them big. They need to release 7'' Windows tablet a.s.a.p.

I take it you have no clue how crap is Windows without Metro on touch interfaces

If the Nexus 10 even is available in the Play Store for your country: try ordering one online. It's always out of stock.

The Nexus 7 was a big hit, you can see it everywhere. I guess the 10 inch was harder to produce or something, because it did not hit retail channel quite as much. You can get it from Google when it's in stock....

I personally haven't seen any Nexus 10s anywhere. I haven't seen anyone with it in person. I think I've only saw it once in a tech. store.

I'm not drawing any conclusion, but based on where I live (Winnipeg, Canada), I haven't seen anyone using a Nexus 10 yet. I have however, seen the Surface RT, but only at BestBuy. And even that too, I haven't seen anyone using.

If the nexus line, outside of the 7, sold well then use the typical logic seen here on neowin by some they'd have been giving us numbers by now. So no sales numbers means it's not selling well at all.

Anyways, on a serious note, it's clear that as far as pure consumption devices go, people want a smaller 7"-8" device and not so much the bigger 10"+ stuff.

GP007 said,
If the nexus line, outside of the 7, sold well then use the typical logic seen here on neowin by some they'd have been giving us numbers by now. So no sales numbers means it's not selling well at all.

Anyways, on a serious note, it's clear that as far as pure consumption devices go, people want a smaller 7"-8" device and not so much the bigger 10"+ stuff.


yup people don't need big tablets that's why surface suc-ks.
Nexus 7 rules. now i wonder why ipad is selling really really well. it's 10 inch tablet

Ashleighhank said,

yup people don't need big tablets that's why surface suc-ks.
Nexus 7 rules. now i wonder why ipad is selling really really well. it's 10 inch tablet

The iPad had first go status, but now that the mini is out look how it's taking over from normal iPad sales which are eating into Apples profit margins.

GP007 said,

The iPad had first go status, but now that the mini is out look how it's taking over from normal iPad sales which are eating into Apples profit margins.


look where to see that ipad mini is taking over regular ipad? apple never released a separate sales number. all mini is going is adding more sales to the ipad. people who couldn't afford the original ipad buy mini. you are just making up stuffs, aren't you?

Ashleighhank said,

look where to see that ipad mini is taking over regular ipad? apple never released a separate sales number. all mini is going is adding more sales to the ipad. people who couldn't afford the original ipad buy mini. you are just making up stuffs, aren't you?

Look at Apples sales and profit breakdown and use some logic. First you'll notice that unit sales are up but second you'll notice that revenue and profits are little changed which means profit margins have shrunk which means they are selling more of the cheaper mini units which means the stock market isn't happy with shrinking margins which means, lastly, that Apples stock has been falling for quite some time now.

I'm not making anything up you just have to look at the details.

GP007 said,

Look at Apples sales and profit breakdown and use some logic. First you'll notice that unit sales are up but second you'll notice that revenue and profits are little changed which means profit margins have shrunk which means they are selling more of the cheaper mini units which means the stock market isn't happy with shrinking margins which means, lastly, that Apples stock has been falling for quite some time now.

I'm not making anything up you just have to look at the details.


Apple Q4 2012 revenue -36 billion, profit-8.2 billion, before mini release- 22.7% of revenue is profit
Apple Q1 2013 revenue -54.5 billion, profit-13.81, after mini release 25.3% of revenue is profit.

profit % increased after mini release. and yup you are just making things up, and you didnt look at the details. you are talking about something which you haven't even looked to verify

Edited by Ashleighhank, Apr 20 2013, 2:40am :

Ashleighhank said,

Apple Q4 2012 revenue -36 billion, profit-8.2 billion, before mini release- 22.7% of revenue is profit
Apple Q1 2013 revenue -54.5 billion, profit-13.81, after mini release 25.3% of revenue is profit.

profit % increased after mini release. and yup you are just making things up, and you didnt look at the details. you are talking about something which you haven't even looked to verify

Your values include iPhone/iPod sales. If only iPad (mini and full-size one) revenue and profit are examined, it is apparent that their margins has been reduced.

ranpha said,

Your values include iPhone/iPod sales. If only iPad (mini and full-size one) revenue and profit are examined, it is apparent that their margins has been reduced.


its apparent where? do you have a source for that? you are making up stuffs just for the sake of it

The math isn't what you expect.

while it may be expected that the product they don't have a lot of is the one that sells most, that's generally not true, expect maybe the first few days after launch. after that however, the product they have most of on the shelves is usually the one they sell most of so they keep that one stocked, whereas the one they don't sell so much of, they don't bother to keep to many of those around, you can always order new ones when the 5 you have are almost out.

TruckWEB said,
No Nexus 10 in stores here in Quebec. Plenty of Surface RT in stores here.

Do the math.


There was no demand, so the stores didn't receive any Nexus 10s, I guess. Very good assumption there I agree.

SoylentG said,
Did this store just happen to be a Microsoft store? If so, that is kind of expected.

BestBuy, FutureShop, ... We don't have Microsoft Store, but we do have a couple of Apple Store...

TruckWEB said,
No Nexus 10 in stores here in Quebec. Plenty of Surface RT in stores here.

Do the math.

Aldi doesn't have Coca cola heer, through Rover sels beter, because they don' t sell the other one...

This is the thing though, we hear about 'android' activations (and I am in no way saying they are low or that MS is catching in numbers), but when I've seen articles about surface RT being a bad seller its almost always been put up against an entire ecosystem (possibly due to a lack of other RT devices) but still it doesn't seem a fair barometer.

If this is true (and I say true in terms of lose figures and a general 'RT surface > Nexus 10 sales figures) then it looks very very good to me, because at this level people generally don't have many expectations, they walk into PC world (UK) or best buy (US) etc. and buy what looks the best at the prices they want/can afford, or do it main order but the primary swinger here as far as I thought was price, and this proves me wrong (if true). Come windows blue and the ne wintel chips I think we may see a shift......................................time will tell

I should add to this above, that if people are favouring a more expensive device over the Nexus10 in numbers then it looks very good, when/if blue brings the ability to run on lower specced machines then it can only boost sales. The thing that most ignore is the whole 'same core all round' along with higer level API and dev code (a few different assets etc but no major work to make an app run on W8, RT, WP8 and possibly the next xbox) - I run W8 on my laptop and desktop and can honestly say I have never in my life experienced a better, more synchronised, more invisible, more thoughtless, less frustrating multiple computing experience in my life (Granted it solved an issue most never knew existed - but now its solved I cant use W7 again, the gains are simply massive). Skydrive takes care of my files (granted this isn't a W8 exclusive), but heres the major thing - I get a brand new PC running windows 8 - I switch on and sign in with the same Microsoft ID I use for my current laptop and desktop - after about 2 minutes of doing this, I have all my contacts, emails, emails accounts (any account), calendar, apps, files (this depends on amount of files and speed of connection obviously), IE favourites, desktop background, timeout settings, basically complete personalisation of my brand new laptop is achieved by simply signing in with the same account I use on my other computers - can people not see the massive benefit here?

What is a Nexus 10?

- or -

None of my friends have a Nexus 10, so they must not be selling well

- or -

I have never seen anybody on the bus (even though I have not been on a bus in 12 years) using a Nexus 10, so they are selling poorly

- or -

I was in some random Wal-Mart in the middle of nowhere and they had 5 Nexus 10s on the shelves, so nobody wants one

- or -

<Insert your own personal random observation here, like the stories people use to prove that Microsoft's X product must be selling poorly>


Edit: Oh, thought of another. I walked into a store, and there were 30 irate people standing in like who wanted to return their Nexus 10. It is true, it really happened!

This is a massive pet hate of mine, people reading (or not) a tech story like this about figures or percentages etc. related to multinational markets with hundreds of influencing factors (even more so when you move into the mobile space), then commenting with a personal observation - as though what thye have seen in their own little slice of the world is in some way a packet of truth that should be considered by all.

Wakey wakey, global markets don't care what happens in your corner - you may have a point but as soon as you talk as though your version of the world is the world you lose all credibility.

over and out

An analyst typically just reports on data. Their output is pretty good when it's based on events that have already taken place (i.e., sales). Their output falls apart when they start trying to predict the future.

The tendency to suck at predicting the future is not an excuse to pretend numbers based on reality are inherently flawed.

Joshie said,
An analyst typically just reports on data. Their output is pretty good when it's based on events that have already taken place (i.e., sales). Their output falls apart when they start trying to predict the future.

The tendency to suck at predicting the future is not an excuse to pretend numbers based on reality are inherently flawed.

Isn' t the article stating that the analyst "deducted" the number of Nexus sold?
Besides an analyst does not just reports on data, a clerk can do that.... and costs much less. A good analyst elaborates such data to forecast trends and scenarios.
https://www.cia.gov/careers/op...nce-collection-analyst.html