Is Motorola preparing a 'built-to-order' Android flagship phone?

Last week, we reported on rumours that Google may be preparing to establish a new paradigm in smartphone sales with its new Motorola 'X-Phone', by offering the ability for users to personalise their handset at the time of ordering, to customize its hardware features around what the customer requires.

While the ability to buy a built-to-order PC has long been available, smartphones have always been offered as an off-the-shelf purchase; different storage options are offered, as are different colours, but never has the consumer been provided with the option to actually customise the specs of their handset when buying it. 


Alleged early prototype of Motorola X-Phone

While this still remains far from confirmed, the rumours now have a lot more weight to them. Guy Kawasaki - venture capitalist, and former Chief Evangelist at Apple in the late eighties - joined Motorola in an advisory capacity at the beginning of this month, and in a Google+ posting this week, he appeared to substantiate the rumours that Moto plans to offer customizable hardware for its new flagship handset. 

"Wouldn't it be great if you could personalize your phone like this?"

...he posted, and added a link to a YouTube video featuring the Porsche Exclusive program, which allows car buyers to create "a Porsche as individual as your fingerprint". 

Now, this isn't exactly irrefutable confirmation that the X-Phone will offer the kind of customization for smartphones that PC and car buyers have enjoyed for so long, but one has to wonder why Kawasaki would post something so specific, just days after rumours swept across the web of Motorola's alleged plans in that respect. 

So what would you include in your dream phone if you could buy one built-to-order? Would you order the most kick-ass top-of-the-range beast that you possibly could, or would you opt for something a bit more sensible to meet only your basic requirements? Let us know what you've got in mind! 

Source: +GuyKawasaki via: Business Insider | Image via Tihnte.vn

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So what would you include in your dream phone

Decent power (dual, quad, doesn't really matter since I don't play games on a phone), great audio quality (Wolfson DAC), microSD slot (if it doesn't have one, I wouldn't own one for free), unlocked as an option at purchase (and not a ridiculous price in that respect), 1280x800 screen (more is just unnecessary in my opinion) and the biggest most important aspect of the whole thing:

A brand logo on it that doesn't say Motorola because they'll never be a product I own again after screwing Atrix and Photon owners over pretty hard and lying to us over the course of a full 18 months, promising all of us we'd get ICS and then pulling some lame bonehead move and basically telling everyone that counted on Motorola to honor their promise "Too bad, if you want ICS, go buy a new phone, here's a coupon good for $100 off something new..."

I don't care if Google designs the device top to bottom and makes it the most awesome phone in history - if Motorola builds it and Motorola has their name on it, I'd never even consider touching it even if I had to use one for a 911 phone call.

Yes, I really despise Motorola just that much.

I'll never own another Motorola phone again after my Bionic... Worst battery life I've ever had on a phone and that was after I rooted it. I wanted to stick with Motorola because I loved the Motorola Droid (original) but after they locked up their bootloaders and made their phones full of bloat and crap I was done.
I now own a Nokia Lumia 822. Couldn't be happier.

I would put a 6cell laptop battery on it. Shame on samsung for the GS3 battery life.

ok on topic

This is gonna lead to people ordering 5GB of ram for their android phone when it only needs 1-2 to run. good for the businesses for thinking of this cause they can overcharge for the service and people will pay (cough apple ram on computers).

5" 1080p screen, Tegra 4 processor with LTE Radio, 2GB RAM, HTC One style camera running Android 4.2 with a 2800mAh battery for all day long goodness I don't really mind the thickness as long as it's less then 11mm haha

EDIT: Oh and it must support MHL and have a microSD card slot

The Teej said,
5" 1080p screen, Tegra 4 processor with LTE Radio, 2GB RAM, HTC One style camera running Android 4.2 with a 2800mAh battery for all day long goodness I don't really mind the thickness as long as it's less then 11mm haha

EDIT: Oh and it must support MHL and have a microSD card slot


That'll cost you an arm and a leg sir. Thank you come again!

I wish you could chose what type of screen, what type of mainboard, battery watt hours, etc... maybe some people want a bigger battery and lower power CPU but still want OLED... or maybe want LCD with a larger battery...etc

I'd take the phone in the photo. I don't want huge phones, I don't need the absolute fastest CPUs and GPUs in my phone either. But I do want a high res (at least 720p) display.