Is Sprint changing its tune on Windows Phone?

In January at CES 2012, Sprint's vice president of product realization David Owens didn't seem that hot about launching a Windows Phone-based device. At that time Owens said that the carrier's one Windows Phone product, " ... hasn't done well enough for us to jump back into the fire. We told Microsoft: You guys have to go build the enthusiasm for the product. We'll train our reps on why it's great...[but] the number-one reason the product was returned was the user experience."

Now it seems that Owens may be singing a different tune when it comes to supporting Windows Phone, specifically the upcoming launch of Windows Phone 8, also known as Apollo. PCMag.com reports that Owens is "still bullish on Apollo". That would seem to hint strongly that Sprint might have one or more Windows Phone 8-based smartphones available for its subscribers by the end of 2012.

Owens also talked about Sprint's plans for its LTE-based network, which it is currently building and is expected to go live in some parts of the US later this year. Owens said that Sprint plans to release "12-15 LTE devices" by the end of the year. That will include smartphones, hotspots, USB laptop modems and tablets. So far, Sprint had released just three smartphones that will support the upcoming LTE network.

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13 Comments

Considering the jump in hardware support WP8 will bring and the ability for carriers to customize it a bit more with their own services integrated into the OS where it matters I'd say Sprint should feel bullish. So for with marketing AT&T and Nokia look to be doing well, don't see why the rest can't do the same if they actually market future phones when the time comes instead of just tossing them in the back corner of the shop.

GP007 said,
Considering the jump in hardware support WP8 will bring and the ability for carriers to customize it a bit more with their own services integrated into the OS where it matters I'd say Sprint should feel bullish. So for with marketing AT&T and Nokia look to be doing well, don't see why the rest can't do the same if they actually market future phones when the time comes instead of just tossing them in the back corner of the shop.

Absolutely. Windows Phone's biggest problem up until now has been that no one knew it existed... It's nice to see with the Lumia line what happens when consumers are aware of it.

illegaloperation said,
If I was Sprint's VP and the Nokia Lumia 900 became the best selling smartphone on Amazon, I would change my tune too.

The problem is, it was only the best selling at release. A week later and it was gone. In fact it's placed at about 11/12 right now. Android phones occupy 1-10 and beyond even though the Lumia is effectively being given away for just $50. Compare that with number 1. Motorola DROID RAZR MAXX and its $199 price tag.

simplezz said,

The problem is, it was only the best selling at release. A week later and it was gone. In fact it's placed at about 11/12 right now. Android phones occupy 1-10 and beyond even though the Lumia is effectively being given away for just $50. Compare that with number 1. Motorola DROID RAZR MAXX and its $199 price tag.


And the Motorola DROID RAZR is #9 on Amazon even though it's $0.01 on contract.

illegaloperation said,

And the Motorola DROID RAZR is #9 on Amazon even though it's $0.01 on contract.
simplezz neither agrees with nor acknowledges facts. His name is oddly fitting.

simplezz said,

The problem is, it was only the best selling at release. A week later and it was gone. In fact it's placed at about 11/12 right now. Android phones occupy 1-10 and beyond even though the Lumia is effectively being given away for just $50. Compare that with number 1. Motorola DROID RAZR MAXX and its $199 price tag.

I just checked Amazon and the Lumia 900 black is in 6th with they Cyan in 16th (which was out of stock so that could impact it's ranking if it's not selling do to supply).

Point is, the chart always changes and it doesn't matter, the Lumia is sticking around still and that says a lot.

GP007 said,

I just checked Amazon and the Lumia 900 black is in 6th with they Cyan in 16th (which was out of stock so that could impact it's ranking if it's not selling do to supply).

Point is, the chart always changes and it doesn't matter, the Lumia is sticking around still and that says a lot.

Exactly. How exactly would it continue climbing up the list if it were unavailable to order due to being out of stock? lol

If Sprint trains their staff properly on these devices they could see a jump in new contracts. I could see Windows Phones filling in the Gap for BB users which is dying.

How did we get from "still bullish" to "That would seem to hint strongly that Sprint might have one or more Windows Phone 8-based smartphones available for its subscribers by the end of 2012."?

Seems like a rather large jump from still optimistic, to they will have many new phones.

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