Itsdagram sees over 22,500 downloads in 4 days, becomes 'number one selling app'

Itsdagram, the first fully featured Instagram app on Windows Phone, has seen over 22,500 downloads, developer Daniel Gary tells Neowin. After an initial rush of 12,000 downloads on day one, Itsdagram has seen about 3,500 new users each day. Gary expects the free version, which is ad-supported, to go live tomorrow.

There is currently no official Instagram app on Windows Phone, despite repeated rumours that both Nokia and Microsoft have been working on a deal. Instagram is popular among celebrities who love sharing square photos of their life to their millions of followers which is one of the reasons that Nokia want it so badly on their Lumia devices. 

Itsdagram is also the best-selling app in the Windows Phone Store over the past week. Users also appreciate the app, giving an average rating of 4.5/5 (from over 3,295 reviewers). Itsdagram is being continually updated by Gary, with new additions such as private/public profile support and the ability to approve, or deny, follow requests. Gary is also working on a variety of bug fixes, such as repeat notifications. 

Version 1.8 of the app is currently in beta, and will be released soon. Gary tells Neowin that a free, ad-supported version of the app is on its way, opening Instagram to even more Windows Phone users. 

Read Neowin's full review of Itsdagram

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This shows that there's demand for a Windows Phone version of Instagram. I hope Facebook strongly consider releasing an app before the end of the year.

I don't really see the big deal with instagram, but some do I guess. I purchased the app to support the community and from what I can tell it does a good job and is a well designed app.

Padr1n0 said,
YOu dont think $30k is a pretty good return on his investment?
It is good but what I am saying is if the real thing is in Windows Phone, his application still won't still if the real Instagram. He have to continue wishing Instagram have no plans to bring over to Windows Phone.

thealexweb said,
22,500 was enough for it to become number one premium app. Wow the ecosystem is small.

Itsdagram is also the best-selling app in the Windows Phone Store over the past week.

nice trolling.

vcfan said,

nice trolling.

I stand by my point, does 22,500 sound like a big number of downloads in a week when they are 150 mn mobile devices in the US. No it does not.

thealexweb said,

I stand by my point, does 22,500 sound like a big number of downloads in a week when they are 150 mn mobile devices in the US. No it does not.

stop trolling. the top android paid apps have around 1 million downloads in the last 30 days. if you interpolate this data,thats 250k a week. does this sound like a big number when there are 150 million mobile devices in the US? now shoo away troll.

Walrush said,
Wow, i had no idea there were so many teenage girls and crappy photographers using Windows Phone.

Think of all the unphotographed meals that windows phone users had.

Personally I still do not understand this excitement about Instagram and clones like this but I am glad the developer is making money.

This is what I don't get.. Look at how much revenue facebook could have generated if they just made an app and even charged a modest fee for it to recover their costs... I mean 34k is small for facebook, but if they marketed it and published it with any gusto whatsoever they could have seen exponentially larger sales and adapted a new platform that essentially would have paid for itself.

Instead, we have a bunch of companies who hate their competition more than they love their potential customers.

glad 3rd parties are doing it though.. Web API's were designed to allow this type of creativity so I guess first party apps may be far and few between because of that.

I wonder if there's active collusion by instagram and a competitor against windowsphone. No reason for them not to at least let microsoft develop "official app". Which i am certain was an offer on the table

It seems odd that a social media company wouldn't want their app everywhere.

Skype is setting the right example -- on iPhone, Android, WP, in some TVs, etc... If you want to be a social media platform you should make yourself available to everyone.

It is unreasonable. I think part of it is that these guys feel Windows phone is not going to succeed and/or survive, and they will have wasted resources on it. It's very selfish of course, but they're in the business of making money and probably don't feel Windows phone is worth it yet, which obviously makes it a chicken and egg problem. It doesn't help that I for instance went to best buy to get a new phone this weekend, and the only Windows phone they had was the HTC 8x (am an at&t user), which only had 8GBs of memory (about 4GBs free for the user), I had to get an android phone (of which they had dozens) because I need more storage for music/videos/apps. MS, imo, needs to do things like swallow some losses and start pushing deals with places like best buy to get more phones available. MS seems too focused on short term gain, and this is not a short term game, imo. (or I could be wrong, and maybe best buy and/or the carriers just refuse to stock more windows phones.)

gohatters said,
I wonder if there's active collusion by instagram and a competitor against windowsphone. No reason for them not to at least let microsoft develop "official app". Which i am certain was an offer on the table

Does WP even need an official app if the experience of the 3rd party is better??

ryuh3d said,
It seems odd that a social media company wouldn't want their app everywhere.

Skype is setting the right example -- on iPhone, Android, WP, in some TVs, etc... If you want to be a social media platform you should make yourself available to everyone.

Skype is by Microsoft of course it will be on Windows Phone. Others just don't find the purpose of developing on Windows Phone yet. It took some time for Instagram to come Android too.

J_R_G said,
It doesn't help that I for instance went to best buy to get a new phone this weekend

What are you doing buying your phone at best buy?

this guy just made $34,000 from the windows phone store in 4 days. amazing. time for some devs to get off their asses,because its not a small user base anymore. there is money to be made.

Yeah, it's just a matter of time with Windows Phone and Windows 8 as far as getting more and better apps go. The user base is growing, particularly in the case of Windows 8 and it's hungrier for apps than Android and iOS users.

vcfan said,
this guy just made $34,000 from the windows phone store in 4 days. amazing. time for some devs to get off their asses,because its not a small user base anymore. there is money to be made.

Look how much it took for him to get his app there. It took the platform being too insignificant to even develop for by the original dev's, and for Nokia to boast about this being as real as it gets.

I do sure hope it flips around, I could see myself switching to WP once all the apps are there.

Beyond Godlike said,

Look how much it took for him to get his app there. It took the platform being too insignificant to even develop for by the original dev's, and for Nokia to boast about this being as real as it gets.

I do sure hope it flips around, I could see myself switching to WP once all the apps are there.

Frankly, I love the third party apps. Honestly they do have a fresh twist on the services and they have a lot to prove. Facebook is the only thing really lacking... but they are plugging those holes.

Beyond Godlike said,

... and for Nokia to boast about this being as real as it gets. ...


What? When did Nokia said anything about this app?

vcfan said,
this guy just made $34,000 from the windows phone store in 4 days. amazing. time for some devs to get off their asses,because its not a small user base anymore. there is money to be made.

I don't think he made that much money because I think MS gets 30% of that but still, 70% of that is about $23K+ not bad at all.

liju said,

What? When did Nokia said anything about this app?

Nokia has an app called #2InstaWithLove with the sole purpose to convince Instagram to release an official app for Windows Phone

vcfan said,
this guy just made $34,000 from the windows phone store in 4 days. amazing. time for some devs to get off their asses,because its not a small user base anymore. there is money to be made.
LOL! SMH!

I know that. But what does that have to do with this? Read his comment once again.

Beyond Godlike said,

Look how much it took for him to get his app there. It took the platform being too insignificant to even develop for by the original dev's, and for Nokia to boast about this being as real as it gets. ...


Nokia never said anything about Itsdagram. Their #2InstaWithLove campaign is still going and they now have an official way to post to Instagram via Hipstamatic's Oggle.

Obry said,

Nokia has an app called #2InstaWithLove with the sole purpose to convince Instagram to release an official app for Windows Phone

I know that. But what does that have to do with this? Read his comment once again:

Beyond Godlike said,

Look how much it took for him to get his app there. It took the platform being too insignificant to even develop for by the original dev's, and for Nokia to boast about this being as real as it gets. ...


Nokia never said anything about Itsdagram. Their #2InstaWithLove campaign is still going and they now have an official way to post to Instagram via Hipstamatic's Oggle.