iTunes 90-second song previews go live

iTunes users in the United States can now listen for a little longer before deciding to buy from the iTunes Music Store, after Apple made good on a promise to extend preview lengths to 90 seconds.

As reported last month, songs that are two and a half minutes or longer will gain 90 second previews, while previews for songs shorter than two and a half minutes will remain at 30 seconds. Music labels were first notified of the change in a letter from Apple obtained by AppleInsider, confirming months of speculation about a change in preview lengths.

But before US iTunes users rush out to gorge themselves on an extra-long preview or two, there's a slight hitch at this point - longer previews have only been made available for certain songs, with no easy way to tell which songs have had their previews stretched and which have not. A quick check by Neowin showed five out of the ten tracks on the iTunes single chart had 90-second previews enabled.

Users outside the US of A will also be left waiting for a while yet, with no indication as to when longer previews will be enabled for the rest of the music-listening world. Those who simply can't help themselves can, of course, simply switch the region of their iTunes Music Store.

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6 Comments

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Doesn't everyone just go to Youtube to see and hear the whole song anyway? That is, before deciding weather to stream it for free on Spotify?

dancedar said,
Doesn't everyone just go to Youtube to see and hear the whole song anyway? That is, before deciding weather to stream it for free on Spotify?

Google didn't realize there have a music streaming station that's youtube..perhaps they ignore it.

dancedar said,
Doesn't everyone just go to Youtube to see and hear the whole song anyway? That is, before deciding weather to stream it for free on Spotify?

Yeah, everyone does it. EVERYONE.
So Google already has a way of previewing 30% of the iTunes library, why would Apple even bother adding 90 seconds previews if the enemy has some kind of, more or less, pretty much similar feature?
What were Apple thinking ?

dancedar said,
Doesn't everyone just go to Youtube to see and hear the whole song anyway? That is, before deciding weather to stream it for free on Spotify?

You don't need itunes if you have Youtube

It's amazing how reluctant the music industry is about making this change. They should be thankful more and more people are willing to pay for music downloads as opposed to the illegal alternative.