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Apple is teaming up with Coca-Cola in Europe for a huge iTunes giveaway, in which 70 million codes for free songs will be distributed inside packages from the soft drink maker. The far majority of the songs will be offered in the United Kingdom, while 67,000 songs will be given away in Germany.
In the past two years, Apple has sold 200 million songs in Europe, making the promotion quite a large endeavor. The company previously partnered with Pepsi to hand out 100 million songs in the United States. Apple will also be offering its icon iPod music players to select winners as part of the giveaway, which begins later this month.
News source: Betanews