iTV launching in September?

The iTV rumors have been circulating for quite some time but Kevin Rose, the founder of Digg, has come across information and he claims that it will launch in September. If all of his information is correct, then iTV may help finally provide some much needed competition to the cable industry. 

There are a lot of things that you can probably predict, App Store access, Mobileme picture and video sharing, and the iPad will act as a big ass remote. “The iPad will be the preferred input device for the iTV. You'll be able to editing videos, control games, and extend the interactive television experience. Imagine watching monday night football on the TV while viewing/exploring other camera angles on the iPad.”

More specifically, the apps on the iTV will become the channels that you’re accustomed to with traditional TV. This makes sense, rather than watching ABC, you would fire up the ABC app, same with CBS or NBC. But how Apple and the content providers plan to implement advertising is unknown. Rose boldly states that you can “say goodbye to your monthly cable bill”. 

If Apple can truly implement the iTV as a serious cable competitor, it will be a big win for the consumers in the US who typically have little choice when choosing a content provider. Rose is about 50% accurate on his Apple predictions; while he nailed previous iPod rumors, he also missed the call by saying that MacBook’s would support Blu-Ray drives. 

Apple typically holds a press conference in the Fall to announce the new iPod lineup, its likely that they would announce iTV at the same time too. 

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42 Comments

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SirEvan said,
I wonder if the US government/Unisys would have a problem with this, considering there already is
an "ITV" (In-Transit Visibility) server (https://national.rfitv.army.mil) server, yes it's actually RF-ITV,
but still anyone who knows about it refers to it as ITV. just saying...
Unlikely ... ITV (Independent Television) is UK only, while the "In-Transit-Visibility" serves an entirely
different and totally unrelated purpose. Apple simply won't be able to call their product iTV here
in the UK, as it's a TV related product. Apple wouldn't think of calling it CBS or NBC in the US,
so if they think they can steal a long established name here, they can think again.

I wonder if the US government/Unisys would have a problem with this, considering there already is an "ITV" (In-Transit Visibility) server (https://national.rfitv.army.mil) server, yes it's actually RF-ITV, but still anyone who knows about it refers to it as ITV. just saying...

No chance of iTV. I don't see them getting the name, ITV has been around for so long and is so popular it would be too hard for them to get a name change. Jobs should just accept he don't get everything he wants and will have to call it something else.

And I have heard stuff like it will be the size of the iPhone 4, run iOS , be around £99 and be released in September.
Any one want to bet that it's the iPod Touch 4 in september, running iOS 4 , iPhone 4 design etc. Then for £99 more you get a TV cable and the TV app to connect it to your TV.

emzino said,
They'll probably buy out the itv name in the uk
Oh sure ... Apple are going to buy the rights to the name of our main commercial TV company
that's been around for over 50 years ... yeah, right! That's really gonna happen isn't it . . . ?


Well actually, no ... that is NEVER going to happen ... EVER.

If it streams media from my pc, runs a few applications, and is £99ish, I'll buy it.
Currently using my xbox, which is a PITA for streaming.
Sure there is other solutions, but they seem clunky and dull.

acnpt said,
If it streams media from my pc, runs a few applications, and is £99ish, I'll buy it.
Currently using my xbox, which is a PITA for streaming.
Sure there is other solutions, but they seem clunky and dull.

@_@ How is it painful? I've never had issues.

LiquidSolstice said,

@_@ How is it painful? I've never had issues.

Time to start, heat + fan, have to use controller or a bad remote, WMC freezes.
Lots of little issues.

acnpt said,
If it streams media from my pc, runs a few applications, and is £99ish, I'll buy it.
Currently using my xbox, which is a PITA for streaming.
Sure there is other solutions, but they seem clunky and dull.

So, a PITA solution is better than a "clunky and dull" one?

I'm surprised that they are pushing for the iTV name, as it was originally called this before they changed it to Apple TV, so what's changed?

I don't think it's going to be as easy as other name grabs, especially as ITV have been around since the 50s. That said, they managed to somehow survive being called Apple when there's already a Apple Corp, they managed to call their mouse Mighty Mouse (even though the name had been used by an animation company for the character for decades) and called their mobile iPhone (despite someone using it for their IP phone for years prior). ITV (the independent media company) might see this as a way to get much-needed cash (cash they sorely need due to the downturn of advertising) so in my opinion Apple, like with numerous other companies, will be allowed to call it iTV.

testman said,
I'm surprised that they are pushing for the iTV name, as it was originally called this before they changed it to Apple TV, so what's changed?

I don't think it's going to be as easy as other name grabs, especially as ITV have been around since the 50s. That said, they managed to somehow survive being called Apple when there's already a Apple Corp, they managed to call their mouse Mighty Mouse (even though the name had been used by an animation company for the character for decades) and called their mobile iPhone (despite someone using it for their IP phone for years prior). ITV (the independent media company) might see this as a way to get much-needed cash (cash they sorely need due to the downturn of advertising) so in my opinion Apple, like with numerous other companies, will be allowed to call it iTV.

ios based device so naming conventions stay, of course doesn't explain imac,o well!

woi said,
iCantThinkOfGoodNamesForMyProductsAnyMore

Whats next iAir? Yes I bet people would still buy it!


Already had it. Almost. (macbook air)

woi said,
iCantThinkOfGoodNamesForMyProductsAnyMore

Whats next iAir? Yes I bet people would still buy it!

iCanRegergetateOldJokesToo!

Apple may think they can just use ITV, as they think they have the right ot he letter I but ITV in Europe has been around alot longer than Apple and are not just going to let them steal the name and use it where ever they want.

In short Apple is going to get sued and they will lose as they have no rights to the name and Itv in Europe is not going to let them use it.

swanlee said,
Apple may think they can just use ITV, as they think they have the right ot he letter I but ITV in Europe has been around alot longer than Apple and are not just going to let them steal the name and use it where ever they want.

In short Apple is going to get sued and they will lose as they have no rights to the name and Itv in Europe is not going to let them use it.

What is this itv in Europe? I hear you guys talk about them so highly,but I feel like another site was trashing on the company. It could just have been silly fanboy crap but they were saying it was a tabloid company basically

SaltLife said,

What is this itv in Europe? I hear you guys talk about them so highly,but I feel like another site was trashing on the company. It could just have been silly fanboy crap but they were saying it was a tabloid company basically


ITV is a television (amongst other things) company in the UK / Europe.

Apple won't get away with calling it that. End of.

SaltLife said,

What is this itv in Europe? I hear you guys talk about them so highly,but I feel like another site was trashing on the company. It could just have been silly fanboy crap but they were saying it was a tabloid company basically

ITV is the largest commercial television broadcaster in the UK.

SaltLife said,

What is this itv in Europe? I hear you guys talk about them so highly,but I feel like another site was trashing on the company. It could just have been silly fanboy crap but they were saying it was a tabloid company basically

It doesn't really matter if they're a good company or not. They're already using the trademark.

SaltLife said,

What is this itv in Europe? I hear you guys talk about them so highly,but I feel like another site was trashing on the company. It could just have been silly fanboy crap but they were saying it was a tabloid company basically

http://www.itv.co.uk/

SaltLife said,

What is this itv in Europe? I hear you guys talk about them so highly,but I feel like another site was trashing on the company. It could just have been silly fanboy crap but they were saying it was a tabloid company basically


It's a bit like Apple deciding to call one of their products "NBC", that's the closest thing I could compare it to, for you US readers.

testman said,

It's a bit like Apple deciding to call one of their products "NBC", that's the closest thing I could compare it to, for you US readers.

Gotcha, big difference from what the other sites were saying guess it was biased trash talk.

Sorry on my mobile and is so difficult to search while on duty.

But considering the resemblance in product offerings I can see the problem,perhaps a us only launch for now.

Sounds promising but if I recall no 1080p support. Tthat doesn't bother me to much as Netflix is the same so I'm used to it..... guess we'll see.

This is neat, but I would have liked to have seen a more open platform debut this. "Multi Platform streaming support". Use this on Linux , Windows, Mac. Blah blah blah. I don't care if they DRM it, as long as it is high quality smooth and works.

Ridlas said,
Finally a real use for it. An overly huge and expensive remote.

A multitouch remote with 3G! like, Omygosh, I never even realized I needed that

Fubar said,
Yeah good luck getting that to launch in the UK, ITV will have something to say about that tbh

Was about to say this

They could use the iTV name worldwide and keep AppleTV for the UK (gmail was using googlemail for the UK for some similar reason)

Fubar said,
Yeah good luck getting that to launch in the UK, ITV will have something to say about that tbh

It'll be just like the Apple Corps vs Apple Inc thing all over again