Job cuts result in 250 fewer employees at BlackBerry

Previously the biggest player in the corporate phone sphere, BlackBerry has seen some tough times, cutting thousands of jobs last year. Now, another 250 employees at the company headquarters in Waterloo, Wash., are to be cut as well.

A spokeswoman for the company put the events in a different light by saying, "This is part of the next stage of our turnaround plan to increase efficiencies and scale our company."

Whether the plan can re-shape the company remains to be seen, as analysts have been somewhat underwhelmed by BlackBerry's most recent mobile offerings, the Z10 and Q10. Although the Q10 proved a hit in the UK, sales still came far below the company's hopes.

Neowin's Brad Sams gave the Z10 a fairly positive review, though with sales estimates dropped by 83 percent, the public doesn't seem to have the interest.

BlackBerry previously had roughly 12,700 full-time employees, though this figure has evidently been changed with the loss of further staffers. According to the company, formerly known as Research in Motion, employees laid off were part of the product testing unit. As the name would suggest, these employees worked on research and development of BlackBerry products.

Source: Reuters

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21 Comments

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The problem with BB is that their top mangers was doing other projects that was not related to BB. If they release the BB10 in 2010 then I could see them be in second please but now that Microsoft is pushing hard on their WP8 and the money to back it up. BB will need to be bought out.

Company's always try to make layoffs sound 'strategic' and try so hard to make it sound like its not because they cant afford the staff anymore. So fake.

Spicoli said,
They've got one of the best phones on the market. ....

Which device is that?

I've seen/used the Q10 and the Z10 and I don't think either are very stellar by any stretch. Accelerometer in Z10 is very spotty when it comes to rotation changes. I've verified this on 3 different handsets.

are you sure that other messaging systems are not the same /or better by now??

really? how exactly have blackberry messaging kept the edge?

there are many secure messaging application solutions. a few are cross platform, and allow pictures too. they also never had an a service breakdown that lasted for days.
and without the security, nearly every maasaging app beats blackberry.

Spicoli said,
I'm not interested in playing games. The Z10 messaging features blow away everything else I've used.

Who said anything about games?

There are plenty of other reasons to change the orientation of the display. This alone was a show stopper for me, and why I'm happy with WP.
Combine that with the goofy peek gesture, and you have something that is difficult to learn and feels very inconsistent.

panacea said,
are you sure that other messaging systems are not the same /or better by now??

really? how exactly have blackberry messaging kept the edge?

there are many secure messaging application solutions. a few are cross platform, and allow pictures too. they also never had an a service breakdown that lasted for days.
and without the security, nearly every maasaging app beats blackberry.

No, I've used pretty much every messaging system out there as testing is part of my job, and the BB10 gesture based system wins easily. It looks like others are starting to copy it now, so it may not matter in a year or two. The problem is they came up with a better design UI yet failed to market it. I think they also failed to market that it runs Android APPS.

Blackberry is enforcing attitude-oriented, future-proofed and homogeneous human-resource instruction set to maintain reduced scalable process improvement.

"The boat isn't sinking; the tide of change is rolling in!"

There, that's one way to spin it?

In all seriousness I read one article that makes them seem doomed and then I'll read another that makes it sound things are/will turn around. So I'll just say what I always say: we'll see.