July NPD: Xbox 360 takes top spot while StarCraft II dominates

The NPD Group, the top game-industry research firm has released figures of the total amount spent on video game products in the United States during July. The company has revealed that US consumers shelled out $846.5 million on games, hardware and accessories over the course of the month.

July sales saw a minor 2% drop in Xbox units while every other console suffered double digit drops. This earned the Xbox 360 the rare opportunity to overtake the Nintendo DS as the best-selling piece of video game hardware last month. To put things in perspective, NPD analyst Anita Frazier notes, "It's the first time since September '07 (Halo 3 launch) that the 360 was the top-selling hardware platform."

NPD Group listed the following totals of hardware sales for July 2010:

  • Xbox 360 - 443,500
  • Nintendo DS - 398,400
  • Wii - 253,900
  • PlayStation 3 - 214,500
  • PlayStation Portable - 84,000

While the list of software sales only covers console and portable hardware, one other game that deserves to be mentioned is StarCraft II. Despite just five days on the market in July, the much-anticipated RTS sold an impressive 721,000 units at retail in July. Of course the figure is even higher when digital and global sales are included.

NPD Group listed the following totals of software sales for July 2010:

  1. NCAA Football 11 (Electronic Arts, Xbox 360), 368,000
  2. NCAA Football 11 (Electronic Arts, PlayStation 3), 298,000
  3. Crackdown 2 (Microsoft, Xbox 360), 208,800
  4. Super Mario Galaxy 2 (Nintendo, Wii), 193,000
  5. Lego Harry Potter: Years 1-4 (Warner Bros Interactive, Nintendo DS), 141,700
  6. Red Dead Redemption (Take-Two Interactive, Xbox 360)
  7. Lego Harry Potter: Years 1-4 (Warner Bros Interactive, Wii)
  8. Dragon Quest IX: Sentinels of the Starry Skies (Nintendo, Nintnedo DS)
  9. New Super Mario Bros Wii (Nintendo, Wii) 
  10. Call of Duty: Modern Warfare 2 (Activision Blizzard, Xbox 360)

Image Credit: Customers Rock

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23 Comments

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Nintendo tries to make state of art technology like wiimote and nunchuk but fails at key gaming areas like graphics... The only reason nintendo gets money is cuz of few titles like pokemon and nintendogs...

Impressive that the DS still sales that many units...i was in an electronic market yesterday and i had a DS in my hand but i have decided to wait for the 3DS, interesting that nobody else is waiting for the next gen version of the DS...

Skyfrog said,
What about the PS2, is it still outselling the PS3?

Why would an obsolete console outsell any current generation console?

DJGM said,

Why would an obsolete console outsell any current generation console?

Sony still makes and sells the PS2. It was outselling the PS3 well into last year at least; I haven't read up on it lately which is why I was asking. Probably not at this point though, at least I would hope not.

DJGM said,

Why would an obsolete console outsell any current generation console?

Well if the "obsolete" console is one of the most popular of all time, with a huge library of games and is still being updated and sold at a very low price, and it's successor was an overpriced and mediocre joke when it launched it shouldn't be very surprising.

DJGM said,

Why would an obsolete console outsell any current generation console?
I just got my PS2 Slim a few months ago, got som PS2 games I wanted to play...

Nintendo are more or less printing money nowadays, the Wii and DS combined earns alot more then Microsoft or Sony.

c3ntury said,
Nintendo are more or less printing money nowadays, the Wii and DS combined earns alot more then Microsoft or Sony.

The amount of money makes from software for the Xbox 360 and PC make Nintendo cry.

SpecialK. said,

The amount of money makes from software for the Xbox 360 and PC make Nintendo cry.

How many 10+ million sellers does the Xbox 360 have? Oh yeah, ZERO.
Nintendo has two full price retail games @ 22m+ along with three @ 14m+. (Crap or not, I'm not to judge because I only own NSMB, which I like alot)

PC has always been in a completely different ballpark.

caughtjoo said,

How many 10+ million sellers does the Xbox 360 have? Oh yeah, ZERO.
Nintendo has two full price retail games @ 22m+ along with three @ 14m+. (Crap or not, I'm not to judge because I only own NSMB, which I like alot)

PC has always been in a completely different ballpark.

My comment was that Microsoft gets around $10 every single time a full fledged game is sold for the Xbox 360 or PC. The amount of money Microsoft gets from the blockbuster games that release every year (Madden, Call of Duty, Etc.) is what supplements a company's growth, the problem with the Wii and the DS is people will buy a few games for the system, (mostly Wii Fit) and never buy anything else for the console.

While Xbox 360 gamers are much dedicated to purchasing games frequently and is where Microsoft makes money. It's better to have a constant stream of money from titles, than a surge every single time you can make exercise look fun to an obese masses.

While Xbox games don't come close to the free game given away in every purchase of a Wii, it is much better to have the number one spot on the games of NPD charts 90% of the year than it is to have your console. It means your console has far more longevity than the competitors.

Which means Nintendo has to start putting money into research and development into a 3DWii, before Microsoft and Sony even have to consider the idea. There's a reason why Microsoft is over four times as big as Nintendo, they always knew the money was in software/games.

You will see Nintedo 3DWiis on store shelves in a year or two, the new Xbox or PS3 won't come till another few years after that, which is a good place for either company to be in.

Being comfortable is a hell of a thing as a business. And that is only real world sales, I'm sure the majority of the Xbox 360 profit is made digitally through Live and Microsoft Points. Something Nintendo points will never be able to touch.

SpecialK. said,

My comment was that Microsoft gets around $10 every single time a full fledged game is sold for the Xbox 360 or PC. The amount of money Microsoft gets from the blockbuster games that release every year (Madden, Call of Duty, Etc.) is what supplements a company's growth, the problem with the Wii and the DS is people will buy a few games for the system, (mostly Wii Fit) and never buy anything else for the console.

While Xbox 360 gamers are much dedicated to purchasing games frequently and is where Microsoft makes money. It's better to have a constant stream of money from titles, than a surge every single time you can make exercise look fun to an obese masses.

While Xbox games don't come close to the free game given away in every purchase of a Wii, it is much better to have the number one spot on the games of NPD charts 90% of the year than it is to have your console. It means your console has far more longevity than the competitors.

Which means Nintendo has to start putting money into research and development into a 3DWii, before Microsoft and Sony even have to consider the idea. There's a reason why Microsoft is over four times as big as Nintendo, they always knew the money was in software/games.

You will see Nintedo 3DWiis on store shelves in a year or two, the new Xbox or PS3 won't come till another few years after that, which is a good place for either company to be in.

Being comfortable is a hell of a thing as a business. And that is only real world sales, I'm sure the majority of the Xbox 360 profit is made digitally through Live and Microsoft Points. Something Nintendo points will never be able to touch.

Um... I'm pretty sure Microsoft is four times as big as Nintendo because of Windows and Office and not the Xbox...

yep Mircosoft is the size it is thanks to Apps for the orginal Mac Classic... then they invented DOS. Boosted it with windows 1.0/3.0 and then windows 95 took off onyl after 95 DID Microsft consider ot full fleged into apps/and games for the platform... a few odles MS titles witeh MS Golf,Flight Sim 1.0 MotorCorss Madness, MonsterTuck Madness and Midtown Madness....

hmm must have had MadNess on there mind aroud the win95 days>LOL

FRIEDjellyWALNUT said,

Um... I'm pretty sure Microsoft is four times as big as Nintendo because of Windows and Office and not the Xbox...

+1

Having even spoken to them at their offices in London when attending a conference, they confirmed this last year. As for people buying Wii's for a single game, that's true to a small percentage of people, however you forget they also have the large series of DS consoles, and many people own more than one, all of which own way more than a single title.