June 19 was AT&T's "iLaunch Day 2009", best ever sales

When the iPhone 3GS was announced, analysts expected pretty good sales - nothing too extreme or mind blowing, but not poor either. Apparently they were wrong. The website Mac Daily News has been tipped off with an internal AT&T company memo, explaining that the 3GS launch was the best sales day the company had ever seen, and dubbed it "iLaunch Day 2009." We've included the memo below.

1. Fact of the Week: On June 25, the day Michael Jackson died, text messages sent on our network spiked at 65,000 messages per second — the largest volume ever recorded — surpassing events like American Idol voting and New Year's Eve, when millions of our customers wish their friends and family a happy new year via text."

2. "iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.

Here's a look at some of the milestones we achieved:

* Best-ever sales day in our retail stores
* Second-largest traffic day in our retail stores
* Most transactions processed via our IT systems in a single day
* Most upgrade eligibility checks in a single day
* Largest order day in att.com history
* Largest features sales day in att.com history

On this year's launch day, iPhone sales exceeded sales recorded on 2008's iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days. In fact, this year we surpassed 2008's launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.


The memo doesn't exactly say how many sales were made, but after being contacted by Apple Insider, a spokesperson said, "We have no further comment beyond that," after repeating the fact that they had hundreds of thousands of pre-orders. Apple itself was a bit more revealing in terms of numbers, as it stated that there were over one million iPhones sold in three days. No doubt next year we'll see even higher figures, although only time will tell.

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31 Comments

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I like apple products, but I think they're worth half the cost they're sold at...

OMG 65,000 a second? that's epic.


alllll IMO

i sell these things so i know what people buy and the reasons they buy and all i have to say is consumers are stupid idiots who buy on looks not functionality,pricing or quality.

Each time someone comes in and requests for this the only reason they want it is because its supposed to be good from the advertisements OMG do some freaking research and look at the other companies

Like seriously in Australia these things sell for over $1000 in some places and people actually pay for it. Then when they have problems they come back to us expecting to know how to fix a f#$king apple product because they believe everyone uses them.

You have to hand it to Apple they advertise to the stupid people and get results.

Who would have though that when someone has problems with a device they may think of going back to the seller for after market support. I mean c'mon, seriously?

And it's not like everyone is buying the device blindly or on looks alone. At close to $1000 theres a good many of consumers who will think twice before just throwing that amount of money at something.

Smigit said,
Who would have though that when someone has problems with a device they may think of going back to the seller for after market support. I mean c'mon, seriously?

And it's not like everyone is buying the device blindly or on looks alone. At close to $1000 theres a good many of consumers who will think twice before just throwing that amount of money at something.

Unless you worked in the industry and dealt with the people you wouldn't understand and yes people throw around $1000 likes it nothing but for some reason you dont understand that People buy what they cant afford all the time.
And if you buy Apple why should a reseller have to deal with it since Apple doesn't provide us any support. Its called contact the manufacture

citac said,

Unless you worked in the industry and dealt with the people you wouldn't understand and yes people throw around $1000 likes it nothing but for some reason you dont understand that People buy what they cant afford all the time.
And if you buy Apple why should a reseller have to deal with it since Apple doesn't provide us any support. Its called contact the manufacture

What a joke. Who else do you expect people to come to, you sold them a faulty device, you should now how to get it fixed.

Yeah, people don't appreciate functionality, like the iPhone, the most easily funcitonal mobile phone ever invented.

dtomilson said,
Rumour has it Microsoft is acquiring RIM!

This would be a great idea for Microsoft, much better than some of there other purchases (facebook for example). Or palm, either would be a great fit for Microsoft (or Dell). Rim might be more than Microsoft can afford.

I don't hate apple or any other company, but the thing that i couldn't get is: apple is selling ipods and iphones and making money while you aren't! so what makes some people happy and excited about someone else making money????

Why do people care about 90% of whats in the news when it doesn't directly have any effect on them? Some people have interest in things they don't necessarily benefit from.

Besides, more sales means more developer support and the like to the App store so there is some gain to users.

Smigit said,
Why do people care about 90% of whats in the news when it doesn't directly have any effect on them? Some people have interest in things they don't necessarily benefit from.

Besides, more sales means more developer support and the like to the App store so there is some gain to users.

People care about what's in the news because they like to know what's going on in the world. Just like why your reading these forums/posts

Yeah, I read and care about news, I just don't go like

Edrick Smith on 03 Jul 2009 - 04:50
Wait for it.... Just wait for it....

Does that guy work for apple?

Elibi, this is the sort of news that Apple customers feed off to feel even better about the purchase. It helps distract form the fact that they have to pay a monthly royalty to AT&T (who pays a monthly royalty to Apple) for the "privilege" of using that phone every single month.

As brain-dead as that sounds you also have to wonder how Apple can get away with such robbery. No other manufacturer on the planet could get a cell phone carrier to agree to a monthly royalty but somehow Steve can.

I'll start it off then, i hope all of those people have heavy duty fireman gloves to protect their hands.

citac said,
I'll start it off then, i hope all of those people have heavy duty fireman gloves to protect their hands.

hahaha, hahaha, hahaha, this if funny, because some iPhones have been warming up, due to a harware fault..... unlike every over single device that has ever been released in the history of mankind. (Until Microsoft releases a fridge that is).

Or because Apple has a history of their devices overheating or catching fire. As for Microsoft building a fridge, can you try just a little harder to focus on the topic? That'd be awesome.

It's the most they have charged for an iPhone yet, sales should be higher assuming sales is money and not units moved.

Umm, what? The first iPhone was $600, so how is this "the most they have charged"?

When they say sales, they're not saying in terms of profit, they're saying in terms of how many units were sold.

Hurmoth said,
Umm, what? The first iPhone was $600, so how is this "the most they have charged"?

When they say sales, they're not saying in terms of profit, they're saying in terms of how many units were sold.

Like I said the memo doesn't say sales = units or money but assuming it is money, the original iPhone meant a lot of new contracts or renewed contracts resulting in them being sold for $200, then the iPhone 3G was released and they were sold as updates to even the people with the original iPhone resulting in many renewed contracts and some new contracts with AT&T, now the update isn't there so people are paying full price resulting in higher "sales", if sales is defined as money and not units moved as I said before.

Edrick Smith said,
Wait for it.... Just wait for it.... <cue anti apple people>

Its not really anti Apple; Its just the people buying a overpriced phone which this year has gotten MMS

powerade01 said,
Its not really anti Apple; Its just the people buying a overpriced phone which this year has gotten MMS :laugh:

Don't forget copy, paste feature