Ke$ha no longer uses Nokia Lumia 920; music video edited

It's not a shock to hear that music videos include product placements. So when we posted word that pop singer Ke$ha was seen using a Nokia Lumia 920 smartphone as part of her new "Die Young" music video, we assumed it was part of a new campaign for Nokia's new Windows Phone 8 device.

Apparently, the music video's appearance on YouTube has generated a ton of negative comments, despite its over two million views since it launched on November 8th. Now it appears that Nokia has decided to cut and run from Ke$ha and this particular product placement opportunity.

Originally the Nokia Lumia 920 showed up in between the 1:22 and 1:32 minute time period in the video. Now a new version has been uploaded to YouTube that adds new content to those same seconds but eliminates Ke$ha's use of the smartphone. However, that has not stopped others from uploading the original version.

While Nokia has yet to launch its own dedicated TV commercial for the Lumia 920, AT&T did show the phone off in a recent TV ad. As we mentioned earlier today, the first Windows Phone 8 TV ad are reportedly ready to start running on major TV networks beginning on Sunday.

Via: Winsyde
Source: Die Young video on YouTube

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46 Comments

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Microsoft has been aggressive with adding Windows Phone to recent videos. The video for fun.'s "We Are Young" was edited specifically to make sure people watching know that one brat's phone she threw was a Windows Phone 7 device.

I'm surprised they went this direction in taking the phone out of Ke$ha's hands. Maybe it has something to do with the model's recent massive price drop at Walmart.

whats the matter? nokia is known for product placement in music videos: britney spears, c. aguilera, katy perry. and movies like the dark knight, star trek if I remember correctly.

I dont see where the problem is.

Glad to hear this. When I first saw it reported here that this talentless skank was being used to advertise WP8 it kinda turned me off from wanting one.

Wow. I don't know whether it's John or the Neowin team in general, but the quality of this post really goes down the drain. I don't see any purpose of this post other than to attack a well-known figure. You made an attack of Kesha, and embedded a video to let people see how "bad" she is. And why didn't you consolidate the Windows 8 advertisement news to one single posts? To gain views right? I don't care how "infamous" people are - the point is not to make a direct attack on them. If you do so, people will just join in the party and make snarky comments. No wonder the quality of the commenting is so ****ty - it's close to Engadget's commenting quality. This really speaks badly about the Neowin team. Smh.

Edited by bionix1579, Nov 11 2012, 2:44pm :

laserfloyd said,
Stick with Jessica Alba. Run like hell from the Ke$ha's of the world.

She was removed from ad too, if you watch wp conference, my windows phone promo had her, youtue one does not

That was horrible product placement. I would have removed it also. The text on the screen she was typing made no real sense in regards to the video, and her fingers weren't on any of the keys/letters being typed. It was all added into the video.

To be fair, the video doesn't really lend itself to product placement of any phone. It wasn't a great idea for Nokia to try to push it through this video.

Playing the Devil's Advocate, I wonder if the Nokia rep heard the song and assumed that it would have a different type of video, just as I had. Because personally, I assumed it would be her out clubbing with some friends and taking pictures of each other doing stupid things.

SubZenit said,
Removing the Lumia images from the video made them more bad than good, now they created a real buzz with this.

The 'buzz' will last exactly another 5 seconds. Oh, the buzz is now gone.

I hate the way that artists whore themselves out by promoting mobile phones in music videos. It's become very prevalent amongst the major pop artists.

As for Nokia, it serves themselves right for choosing to associate their product with a talentless amoeba who regurgitates the same song over and over again.

theyarecomingforyou said,
I hate the way that artists whore themselves out by promoting mobile phones in music videos. It's become very prevalent amongst the major pop artists.

As for Nokia, it serves themselves right for choosing to associate their product with a talentless amoeba who regurgitates the same song over and over again.

Good thing kasha is the only artist to regurgitate the same song over and over. Glad that got cleared up. Damn jealousy just brings out the stupid in people.

Colin McGregor said,
Good thing kasha is the only artist to regurgitate the same song over and over. Glad that got cleared up. Damn jealousy just brings out the stupid in people.

If you'd actually listened to some of her music you'd have noticed how self-derivative it is. She is one of the most vapid, jejune pop artists around. Just go and watch an interview with her or actually listen to the lyrics of her songs - it makes you want to drill a hole in your head.

Not that you seem to care but I should point out that I am a performing musician and have an honours degree in music, including composition. But if you want to simply dismiss me as "jealous" then I really couldn't care less - I don't value your opinion and I consider your baseless accusations to be incredibly infantile.

theyarecomingforyou said,

If you'd actually listened to some of her music you'd have noticed how self-derivative it is. She is one of the most vapid, jejune pop artists around. Just go and watch an interview with her or actually listen to the lyrics of her songs - it makes you want to drill a hole in your head.

Not that you seem to care but I should point out that I am a performing musician and have an honours degree in music, including composition. But if you want to simply dismiss me as "jealous" then I really couldn't care less - I don't value your opinion and I consider your baseless accusations to be incredibly infantile.

Well, at least her stuff is selling, no matter if you like it or not! I hope I am not associated with her now?

Tumultus said,
Well, at least her stuff is selling, no matter if you like it or not! I hope I am not associated with her now?
There are always people who will buy garbage. I bought Apple iPhone for 2 models. They certainly are garbage. Sales figures diont tell you how good something is, unless that is YOUR bar for choice. Those same numbers can also mean how stupid people are.

Yes she is very successful...lucky here. But all her songs do sound the same and yes they do make u want to put a hole in your head. Oh and she's ugly. I don't hate and have no need to be jealous. I already know I wont have thw cash she has. But my company makes 7M per year and I am happy with that. At least my work is honest and clean and I don't have to go to bed with trash and do drugs and party every night.

Hello I am Ke$ha and I did not want to be associated with a phone that is not selling and that no one knows or cares about. I thought that use of this phone in my video was bad for my image so I had it pulled.

derekaw said,
Hello I am Ke$ha and I did not want to be associated with a phone that is not selling and that no one knows or cares about. I thought that use of this phone in my video was bad for my image so I had it pulled.

How much did your soul just die by pretending to be Ke$ha? Can we pretty much just treat you like a dirty brick at this point?

Joshie said,

How much did your soul just die by pretending to be Ke$ha? Can we pretty much just treat you like a dirty brick at this point?

You really thought I was pretending to be Ke$ha? I suppose I was, I was looking to make a point more than trick anyone. Sorry if you thought that Ke$ha had posted on Neowin.

derekaw said,

You really thought I was pretending to be Ke$ha?

Yeah we all totally thought you was Ke$ha. /s

And you seem really intelligent from your comments. /s

derekaw said,

You really thought I was pretending to be Ke$ha? I suppose I was, I was looking to make a point more than trick anyone. Sorry if you thought that Ke$ha had posted on Neowin.

Um

derekaw said,
Hello I am Ke$ha and...

Yes, that's you pretending to be Ke$ha.

derekaw said,
Hello I am Ke$ha and I did not want to be associated with a phone that is not selling and that no one knows or cares about. I thought that use of this phone in my video was bad for my image so I had it pulled.

Love it! Lol!

From the Winsyde link:
"We support this move as Ke$ha is not known for her up standing morals and tech savvy ways. When the yellow Lumia 920 became associated with the video, it degraded Nokia's brand image."

.... people were making a big deal out of this? It is just a phone, I bet most of the people watching the video didn't even care about the phone in the video most of the negative comments were on Ke$ha because that is the type of world we live in. People hate stuff just to hate. I don't listen to Ke$ha but I don't hate her, it is a waste of time because she is having fun and making money so I don't think she will be sad if I was to hate her. This is some sad **** people.

Doli said,
From the Winsyde link:
"We support this move as Ke$ha is not known for her up standing morals

even the video made me cringe, no way I'd want to be associated with her - she looks like a real loser - no morals, graffiti'ing the path, derisive looks, the song is crap, I stopped it after a minute.

If she wasn't a good looking blonde, she would be a nobody.

dvb2000 said,

even the video made me cringe, no way I'd want to be associated with her - she looks like a real loser - no morals, graffiti'ing the path, derisive looks, the song is crap, I stopped it after a minute.

If she wasn't a good looking blonde, she would be a nobody.

That quote is not from Nokia it is from some guy at Winsyde named bdsams. I would not feel like I was associated with her if I had that phone. It is just a phone nor should Nokia because it was in a music video for such a short time. Now if she was in an ad for the phone that is different.

Doli said,

That quote is not from Nokia it is from some guy at Winsyde named bdsams. I would not feel like I was associated with her if I had that phone. It is just a phone nor should Nokia because it was in a music video for such a short time. Now if she was in an ad for the phone that is different.

bdsams is a neowin reporter.

Doli said,

.... people were making a big deal out of this? It is just a phone.

Well, I ignored the phone as if she was playing on the phone. Probably those people who cared about the phone were too high.

They can put whatever they want. Ke$ha can be seeing hold a remote playing 360. She could be on the net and so on...
Come on guys! Stop being high!

dvb2000 said,

even the video made me cringe, no way I'd want to be associated with her - she looks like a real loser - no morals, graffiti'ing the path, derisive looks, the song is crap, I stopped it after a minute.

If she wasn't a good looking blonde, she would be a nobody.

Good locking? LOL. She is blonde, her hair is naturally dark. Good looking? she was a homeless chick for years. She isn't pretty at all. I liked the song Tic Toc for a short time, but then her voice just got annoying. All her songs sound essentially the same.

She like Britney only look good when they are all painted with makeup and fancy hair styles. I past Britney on the street not even realizing it was her because without makeup she looks like a boring typical Caucasian female....much like Ke$ha. Ke$ha is nasty, slutty and yes I wouldn't associate her with a brand either. Especially one trying to gain recognition in the USA.