Latest Microsoft Store opens in Bridgewater, New Jersey

Microsoft keeps slowly adding new locations to its Microsoft Store retail operation. Today, the company launched its latest store in Bridgewater, New Jersey.

MyCentralNewJersey.com reports that hundreds of patrons were waiting in line for the opening of the 3,800 square foot store this morning at the Bridgewater Commons shopping mall. As Microsoft usually does when it launches a new retail location, it makes it more of an event. Later on Saturday evening, the band OneRepublic will perform in a free concert for those Microsoft Store shoppers who got there early enough to get wrist bands.

On Sunday, the new store will feature an appearance by New York Giants quarterback Eli Manning, who is scheduled to play Xbox 360 Kinect-based games with selected shoppers.

This is the 17th Microsoft Store location to open, all of which have been in the US. Microsoft has officially announced plans to open at least five more stores and there are rumors of even more stores that will be launched in the near future. However, the current pace of store launches is not keeping up with Microsoft's previous announcement in July 2011 that it would open as many as 75 new stores in the next two to three years.

Image via Microsoft

Report a problem with article
Previous Story

Smite pre-orders begin; closed beta starts May 31

Next Story

Mark Zuckerberg marries longtime girlfriend

22 Comments

View more comments

Frazell Thomas said,
Is this the first one on the East Coast?
There's one in the Tysons Corner in Fairfax, VA, which is a few minutes from DC.

Yawn, who cares. MS copied Apple. They dont sell anything you cant get somewhere else.... Oh, apart from the $99.00 fresh instal of crapware free Windows.

derekaw said,
Yawn, who cares. MS copied Apple. They dont sell anything you cant get somewhere else.... Oh, apart from the $99.00 fresh instal of crapware free Windows.

So Apple was the first tech store? Sony and other companies had stores long before Apple.

McKay said,

So Apple was the first tech store? Sony and other companies had stores long before Apple.

The coloured T shirts, the long tables? The genius bar? Store locations? Not copied? Please explain.

derekaw said,
Yawn, who cares. MS copied Apple. They dont sell anything you cant get somewhere else.... Oh, apart from the $99.00 fresh instal of crapware free Windows.

The same as the Apple Store doesn't sell anything you can't get anywhere else.

When Apple does something, it's big, but rarely a first. Apple "copied" the many other brand-specific stores that have existed for decades.

mikeyx12 said,

The same as the Apple Store doesn't sell anything you can't get anywhere else.

When Apple does something, it's big, but rarely a first. Apple "copied" the many other brand-specific stores that have existed for decades.

LIke the genius bar? The Apple Store experience with a replacement i-device when you need one? One to One training? On line bookings to see an expert? Which brand specific stores do you reference? How are they going right now? Dell? Gateway? Sony?

What do you say about the exciting opportunity of paying an MS store 99.00 to reinstall a crapware free version of their operating system?

Edited by derekaw, May 20 2012, 9:02am :

derekaw said,
Yawn, who cares. MS copied Apple. They dont sell anything you cant get somewhere else.... Oh, apart from the $99.00 fresh instal of crapware free Windows.

Pathetic hater is pathetic.

derekaw said,

The coloured T shirts, the long tables? The genius bar? Store locations? Not copied? Please explain.

Did you just say the long tables? the store locations? are you serious? you just described almost every store in existence.

puma1 said,

Did you just say the long tables? the store locations? are you serious? you just described almost every store in existence.

Oh come on, Apple were clearly the first to have coloured t-shirts. Don't you remember the days before jobs invented colour?

This news image looks like it was taken in the 90's
Microsoft should get a designer to make their store uniforms...

Cool. We were in Bridgewater this past New Years.

Didn't get to checkout the Commons. I believe an Apple Store lurks somewhere in there.

So i was eagerly waiting for a microsoft store to open to purchase one or two windows mobile phones like the lumia or titanII and about 4 weeks ago just went into an AT&T store and picked up the Iphone 4S. So glad this store took forever to open. I just came from a Dell Venue Pro with Mango on it for almost a year and seriously can't live without original apps. The most frustrating things about WP7.5 was i had to use ghetto third party developer apps to do super simple things.

Krad said,
So i was eagerly waiting for a microsoft store to open to purchase one or two windows mobile phones like the lumia or titanII and about 4 weeks ago just went into an AT&T store and picked up the Iphone 4S. So glad this store took forever to open. I just came from a Dell Venue Pro with Mango on it for almost a year and seriously can't live without original apps. The most frustrating things about WP7.5 was i had to use ghetto third party developer apps to do super simple things.

3.5 inch screen is so 2007.

too bad they don't actually sell anything useful there or that you can't get online or otherwise. except for that 360 ripoff payment plan for xbox....which is just a scam.

Commenting is disabled on this article.