Latest SkyDrive TV ad has destructive high-fiving robot

Much like they did with Outlook.com, Microsoft has now launched a new TV commercial campaign that puts the spotlight on its SkyDrive cloud storage service. Earlier this week, the first of the ads made its debut online, featuring a camping trip that no one would want to be a part of.

Microsoft has now gone ahead and posted a second SkyDrive commercial on YouTube and this one features a simple situation that quickly gets out of hand. Two people have been successful in creating half of a humanoid robot and for its first act, the robot asks for a high five from its creator.

Unfortunately, the robot then proceeds to keep high-fiving, but instead of slapping the hand of a human, it takes its gesture out on the nearby laptop. Ouch. Obviously, the lesson here is that people should store their important PC files on SkyDrive so that they are protected from "High five, bro" actions.

We have to say that whomever is handling the marketing at Microsoft on their various products is doing pretty well in engineering TV commercials that are entertaining to watch as well as getting the point of the product or service across, such as the The Windows Phone-Lumia Lumia 920 ad  and last week's  Office 365 videos and their funny take on Google Docs. We hope that when Windows 8.1 is launched, we get similar TV ads.

Source: SkyDrive on YouTube

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Ok, i'll backup my most important files to the cloud storage - doesn't matter if SkyDrive or Google Drive but my question is: are they still mine after upload? As far as i remember, both companies can use and share my data - which means also files stored in cloud services, with 3rd parties.

As a computer user you're probably aware of the threat robots pose. Robots are everywhere, and they eat old computers and tablets for fuel. Well, now there's a company that offers coverage against the unfortunate event of robot attack, Microsoft SkyDrive. SkyDrive safely stores your critical data in the cloud. You need to feel safe. And that's harder and harder to do nowadays, because robots may strike at any time.

And when they high-five your computer with those metal claws, you will lose your data. Because they're made of metal, and robots are strong. Now, for only $50 a year for 100GB of storage, you can achieve peace of mind in a world full of crime and robots, with SkyDrive. So, don't cower under your desk any longer. Make a choice. Microsoft SkyDrive: For when the metal ones decide to come for you - and they will.

Because robots like this is something the general public has to worry about. Why not produce ads on things that can actually happen.

techbeck said,
Because robots like this is something the general public has to worry about. Why not produce ads on things that can actually happen.

Entertainment sells.

techbeck said,
Because robots like this is something the general public has to worry about. Why not produce ads on things that can actually happen.

Because humor.

They made the wedding ad and everyone loved it. Realistic scenario? No, but it's funny and gets attention.

Realistic scenarios always look forced, stilted, and awkward.

techbeck said,
Because robots like this is something the general public has to worry about. Why not produce ads on things that can actually happen.

it's about getting the message across.

siah1214 said,

Because humor.

They made the wedding ad and everyone loved it. Realistic scenario? No, but it's funny and gets attention.

Realistic scenarios always look forced, stilted, and awkward.

It is realistic for Android/Apple to fight/argue like that tho. Ive seen it first hand and it happens all the time on Neowin.

BajiRav said,
Wow...you always find something to complain about, don't you?

I didnt say anything about the one where the laptop was dropped in the fire. I know some clumsy people and have had friends bring their laptops on camping trips. So the basic idea that a laptop can be dropped in the fire is plausible.

So no, I dont find something to comment about all the time and god forbid I should have an opinion that differs from others.

If that is all you have to say, then whatever.

techbeck said,
Because robots like this is something the general public has to worry about. Why not produce ads on things that can actually happen.

I don't think you having a sense of humor something that actually happens. It's been proven that memory is linked to emotions so if people found the ad funny then they will remember it, unlike some random real-life situation that a minority of people may relate to.

techbeck said,
Because robots like this is something the general public has to worry about. Why not produce ads on things that can actually happen.

Like how fast food ads show you how the food is actually going to be...

Truth dosnt sell and as they say, if you ever get food which looks like the advertise picture... send it back cuz theres something wrong with it...

techbeck said,

It is realistic for Android/Apple to fight/argue like that tho. Ive seen it first hand and it happens all the time on Neowin.

it's realistic that your computer goes wrong/gets destroyed and you lose your files with it... you must look the central theme, not nitpick the details

so yeah, the ad presents a very real scenario wrapped into a funny/abstract/exaggerated situation, its pretty basic