Leaked Best Buy memo reveals Windows 7 Upgrade pricing?

Earlier this week Microsoft finally confirmed to the world that Windows 7 will hit general availability October 22nd, a date in which we've all been waiting for. Now that we know the date, our next question is what will Windows 7 cost consumers? Apparently Best Buy has the answer to that question, as Engadget is reporting that a leaked memo has revealed the upgrade plans for Windows 7.

According to the image above, Best Buy will offer customers to order a Windows 7 Home Premium Upgrade for $49.99 and Windows 7 Professional Upgrade for $99.99. As far as I'm concerned this is going to give a huge break to today's consumers as they are tightening their pocket books in order to prevail through these tough economic times. So is this really cheaper than Windows Vista? Let's examine the costs.

When Windows Vista was launched back in November of 2006, the upgrade options and pricing were: Windows Vista Home Premium Upgrade $129.95 and Vista Business Upgrade was $199.95. With that in mind users who are upgrading from Windows Vista to Windows 7 are going to be saving between 60 and 50% this time around. Now if this is legitimate, I think it's time to say that the tech world and blogosphere alike are fixing to applause Microsoft for making the right decision.

Looking at the memo a bit further it appears that Best Buy is going to presale select Windows 7 SKUs on BestBuy.com starting June 26th, so start saving those pennies!

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I'll keep my money and run and just update my computer through synaptic :D

Next time a new version of my OS comes out, I will just download the ISO and burn it, for free, legally.

mmmmmm, Linux is good.

Well good for MS...... with this economy, there's no way they could get away with raping the customer as much as they did with vista...

I'm curious as to whether or not the retail copies will allow activation on more than one computer (up to 3 or so).

I will definetly be picking this up. I saved like $500 for Windows 7, but if its that cheap, ill do it for all 4 of my computers.

Its been a while since I have used an "upgrade" disk. I still find this confusing and maybe misleading.
Will the upgrade disk allow you to do a clean install of Windows 7 if you have Vista installed? Or just an in place upgrade.

I feel like in this day in age there should not be and upgrade and full disk, just one full install disk at the upgrade price

I hope the ultimate steal will offer Ultimate (not upgrade) to students for the same pricing as they currently do for Vista $65 / £40

No, if you try to do a clean install (i.e. boot from the install DVD) with an upgrade key it won't accept the key. However, if you run the installer from Windows* you should be able to perform a clean install from there with an upgrade key. This is my understanding, so I'm not 100% it's correct?

* = this is how people got around that limitation with Vista, install it first with no product key and then do an upgrade install on top of that with your upgrade key and it worked a treat (till MS patched it that is)

One other scenario I'm waiting to hear back on: I bought a Dell laptop last year with Vista Ultimate installed. I'm very curious as to whether Microsoft will have a special program for Ultimate upgrades. And, for that matter, what Dell is going to offer their customers.

I've been running the RC on said laptop since its release, and it's worked flawlessly.

Meh, I doubt it will be cheap here in Australia if anything I'm expecting it to cost more. Oh how MS loves to rip off Australia...(we often get more ripped off then the Europeans and we just accept it!! )

Hope to see a full version price soon, can't stand the thought of "upgrading" from a previous OS package anyway, and the mess that ensues.

Some months ago I had a discussion with some Neowinians here and I was VERY criticized even by Brandon Live about the Windows pricing. I hope now that I was right about this move from Microsoft, I can then be recognized by that. lol
I just hope MS is successful with this, because then I can show off.

texasghost said,
Let's remember..these are upgrades...

You want the FULL version? Expect to pay double the upgrade price.

$100 for Home Premium and $200 for Professional is still pretty fair, given how much Vista was at launch (in some places).

Great news for consumers AND Microsoft. Though a lot of people actually didn't buy Vista. I just hope it'll be easy to trick the upgrade. That would also benefit MS the same way or with even better results than forcing consumers with no genuine software at all to buy an original copy, even if it is a fake upgrade.

It is in MS long term interests to get as many XP users (legit or not) moved into the pattern of legitimate licensing with Windows 7. A fair upgrade price would accomplish that end nicely.

Luis Mazza said,
Great news for consumers AND Microsoft. Though a lot of people actually didn't buy Vista. I just hope it'll be easy to trick the upgrade. That would also benefit MS the same way or with even better results than forcing consumers with no genuine software at all to buy an original copy, even if it is a fake upgrade.

Ooops, I meant..."...than forcing consumers with no genuine software at all to buy an original *full* copy, *then to buy at least* a fake upgrade."

:)

You guys do remember that Ultimate for 7 won't be as prominent as it was for Vista? The marketing focus is Home Premium and Professional. Not surprising that Ultimate is completely left out of this memo.

rm20010 said,
You guys do remember that Ultimate for 7 won't be as prominent as it was for Vista? The marketing focus is Home Premium and Professional. Not surprising that Ultimate is completely left out of this memo.

Well, what of people who have Vista Ultimate-- what's their upgrade path? (it's probably explained somewhere, but all the results I can find in a hurry are about the OEM PC free upgrade offers)

Engadget's "reporting" was disgusting. They have the breakout story on Windows'cheap upgrade pricing, free upgrade policies and more newsworthy items... and the best they could find to say was "HaHa, Best Buy says Vista sucks! LOL!!". Talk about burying the lead

Awesome, I think I can convince my mom to finally leave XP. For $49.99 even she will do it.

any upgrade path from XP to 7?

No
Or maybe not.

You can't upgrade (ie not a clean install) from XP. You will be able to do a clean install with XP with an upgrade license.

You can upgrade XP to any Vista disc (not registering it, so as a temp) and then upgrade the Vista install to a legit and registered Windows 7.

That assumes that the machine can run Vista/7 with the req'd specs of ram, display adapter, etc.

Whoa, $49.99 for Windows 7 Home Premium (Upgrade)? Damn! I'll be waiting outside my local Best Buy right before the morning it's available.

Yes.

You can upgrade XP to any Vista disc (not registering it, so as a temp) and then upgrade the Vista install to a legit and registered Windows 7.

That assumes that the machine can run Vista/7 with the req'd specs of ram, display adapter, etc.

Not for an "in-place" upgrade, BUT...

At least one source has said that the upgrades referred to here will work on XP. It's entirely possible that launching the upgrade within XP will also launch Windows Easy Transfer to migrate settings and files.

After this is complete, setup.exe would then proceed with a full, clean install of Win7, and walk the user through the restore of their data from Easy Transfer.

Just a guess, mind you...

I'm sure MS will provide an upgrade path from XP to 7, they want people away from XP so not to offer an upgrade path would be a very strange decision.

Earlier this week Microsoft finally confirmed to the world that Windows 7 will RTM October 22nd

You should fix this! It should be General Availability (GA), not RTM (Release to Manufacturing). There is a huge diff as RTM is expected to come in mid to end of July according to many sources ...

Correct. As once it RTMs they need time to press up DVDs and for OEMs to built images for their models to ship with and etc... So there has to be a lag between RTM and GA.

I'm getting old, but I think XP RTMd in August and GA was around NOV of 2001.

BorisX said,
You should fix this! It should be General Availability (GA), not RTM (Release to Manufacturing). There is a huge diff as RTM is expected to come in mid to end of July according to many sources ...


Dang it I knew I got the terms confused! Fixed :).

After the Technet fiasco, you'd think Neowin would want to shy away from these shady posts. But as has been said before, it's all about hits and ad revenue. How much further do you plan to sink this site?

This was originally posted on Engadget, and the entire tech blogosphere has picked it up. I'd be complaining if Neowin didn't report it.

RichardK said,
After the Technet fiasco, you'd think Neowin would want to shy away from these shady posts. But as has been said before, it's all about hits and ad revenue. How much further do you plan to sink this site?


It wasn't originally posted here, so the blame is not on Neowin. Every website makes a mistake, we've made ours. Please get over yourself kind sir.

Thunderbuck said,
This was originally posted on Engadget, and the entire tech blogosphere has picked it up. I'd be complaining if Neowin didn't report it.

Neowin should have taken the high road, but it seems it's business as usual.
So sad, to have fallen so far.

Sean Bradford said,
It wasn't originally posted here, so the blame is not on Neowin. Every website makes a mistake, we've made ours. Please get over yourself kind sir.

Neowin should have taken the high road, but it seems it's business as usual.
So sad, to have fallen so far.

The upgrades wont be that low I can bet on it. It might be something best buy specific deal. What they dont tell you is how much all this technology guarantee is going to cost you in the end. Best Buy is always sneaky like that with hidden costs and such. Expect vista to go down and price and the windows 7 stuff will cost what vista does now.

So are we really locked in to upgrading Vista Home Premium only to Win7 Home Premium? Say I wanted to upgrade a machine from Vista Business at home to Win7 Home Premium... I'll be able to I hope.

Microsoft has never allowed cross-upgrades from a "home" version to a "business" version. They don't want people complaining that functionality was removed when upgrading from one OS to another. Plus, it also means one more upgrade configuration to test. Besides, why would you want to upgrade to the "home" version when in Windows 7, the "business" version is a true superset (comes with all the media features and such Vista Business doesn't have)?

This could be a trial balloon as MS internally debates the final price...

I think the lower price would just be perfectamente in these economic times and it would erase the Vista stain once and for all.

Bear in mind that Dell dude was complaining about OEM pricing.

It's entirely possible here that MS is raising OEM prices, but cutting retail.

I think this is fake. There is no way Microsoft would approve a Vista that works campaign. This is someone's imagination, the prices are too low, the slogan is defeating. Any document can be faked. I would love to see a full copy of the original.

bluarash said,
I think this is fake. There is no way Microsoft would approve a Vista that works campaign. This is someone's imagination, the prices are too low, the slogan is defeating. Any document can be faked. I would love to see a full copy of the original.


Re-read the memo, it's not stating that the program is a "Vista that works campaign" as you explains it.

Since when does Microsoft have to approve an internal memo? Furthermore, what is wrong with so many people who don't f'ing read! It does not suggest that Windows 7 is a Vista that works. Instead it says the opposite! jeez!

No, Microsoft does not have to approve an internal memo. It does, however, hold control over the pricing. Best Buy would be insane to release 7 at a more than 50% discount.

I read the article. Yes, it is a Vista that works campaign. Claiming that it is more productive and uses less resources is the same. Sometimes what an ad says and what it means are two different things. This is really transparent in this case. This is kind of Marketing 101 in college.

Hope the prices will be a like and close to those numbers all around the world.
I definitely will upgrade my Vista Home Premium anyway, using the 7 from the beginning and I love it!

LOL did anyone bother reading the memo itself? What was Best Buy thinking?! First off, they pretty much state that Vista doesn't work, calling Windows 7 a "Vista that works" and then they state Windows 7 has improved productivity. How can an OS have improved productivity? It can offer features that improve the user's productivity, but it itself cannot have improved productivity.

Go Best Buy! Proving more and more that you are as dumb as what most people think you are.

I was at Best Buy last week looking for a copy of iLife '09 and the girl I talked to had no clue what I was talking about, and worse she didn't even know what a "Mac" computer was and they sell iMacs and MacBooks there.

an OS can improve productivity by making it easier to do tasks. For me Vista and Win7 make it easier for me to start apps. Instead of using a mouse to go to Start>Programs>Program Folder>App I can select my keyboard WinKey and type a few parts of the app name and it comes up in the start menu list.

This is incorrect. Best Buy did not state that Vista does not work, they were attacking a description of Windows 7 that the blogosphere is quick to perpetuate.

Also, if I'm told a software package has increased productivity, I know exactly what that means. As a matter of fact there's nothing incorrect about the phrase itself -- the OS does work too, not just people. The computer produces things and gets stuff done, not just the person using it... so it is quite acceptable to say 'improved productivity' even if this explanation is not what they mean.

Rudy said,
It's Best Buy what did you expect? She probably didn't know what a PC was either lol

I'm a Mac.

I'm a PC.

I'm a RETARD! (BB girl)

jameswjrose said,
an OS can improve productivity by making it easier to do tasks. For me Vista and Win7 make it easier for me to start apps. Instead of using a mouse to go to Start>Programs>Program Folder>App I can select my keyboard WinKey and type a few parts of the app name and it comes up in the start menu list.


1: Hurmoth is right.... OS's can't have improved productivity, since they don't do anything, the user has to improve the productivity

2: I can do WinKey and type stuff the same way in Vista.. btw can't you do that now in Windows XP as well with Windows Desktop Search?

An OS can absolutely improve my productivity if it:

1) Boots quicker to let me get to work faster
2) Performs better to complete tasks faster
3) Allows quicker switching between apps.

How's that?

Hurmoth said,
How can an OS have improved productivity? It can offer features that improve the user's productivity, but it itself cannot have improved productivity.

Go Best Buy! Proving more and more that you are as dumb as what most people think you are.


To use a similar logic to which you did, of which I'm not disputing, makes sense -

How can a shop be dumb? The people who run it, or work there, could possibly be dumb, but an actual shop cannot be "dumb" Therefore, BestBuy isn't dumb

Calum said,

To use a similar logic to which you did, of which I'm not disputing, makes sense -

How can a shop be dumb? The people who run it, or work there, could possibly be dumb, but an actual shop cannot be "dumb" Therefore, BestBuy isn't dumb :)

Actually a couple of the reps I dealt with seemed to have a few screws loose. They did make an admirable effort to help me out.

P.S. - I was looking at LCD tvs. Not computers. He assumed the bleached and overly bright screen was normal. They came over and tweaked the screen back to what it should be and it looked much better. I walked out with it but I could tell they wanted me to take the higher end model right below it which cost an additional $400.

A.B.L.N.N. said,
Can you do a clean install with the upgrade like you could with Vista?


Most previous versions of Windows back to at least Win95 would allow an upgrade without a prev version installed. Sometimes it would ask for the prev disk to verify. So I would hope so.

Peace,
James

jameswjrose said,
Most previous versions of Windows back to at least Win95 would allow an upgrade without a prev version installed. Sometimes it would ask for the prev disk to verify. So I would hope so.

Peace,
James


Vista requires you to do an upgrade from inside the OS. It breaks that classic tradition. I have no idea how 7 will work in that regard.

Frazell Thomas said,
Vista requires you to do an upgrade from inside the OS. It breaks that classic tradition. I have no idea how 7 will work in that regard.


Thanks for the info. My Vista copies were full versions. I guess I can suffer through a quick-ish Vista install to get to Win7.

Still, that's better then my first beta of Win95/Chicago - 40+ floppies!

Frazell Thomas said,
Vista requires you to do an upgrade from inside the OS. It breaks that classic tradition. I have no idea how 7 will work in that regard.

So let's say you have Vista Upgrade and 7 Upgrade and they have the same system... you'll have to install XP, upgrade to Vista and upgrade to 7 :P

(jk btw, I know something doesn't make sense in what I said)

Thunderbuck said,
Win7 won't perform an upgrade install from boot. HAS to be from inside the upgrading OS.

Correct. This was true for Vista as well. It would prompt you to reboot into the main OS and then start the upgrade.

Kevin. said,
Windows 7 Home Premium Upgrade for $49.99 and Windows 7 Professional Upgrade for $99.99? Sold!

Me too! I would upgrade to 7 in an instant if they cost that much over here!

Kevin. said,
Windows 7 Home Premium Upgrade for $49.99 and Windows 7 Professional Upgrade for $99.99? Sold!

Hm thats close to red hat price is there some correlation there? One can only wonder. But it still doesnt beat fedora and ubantu. Fedora 11 is coming along great. But i installed windows 7 build 7201 in a virtual box and must tells yous its rock solid and fast as heck. 10 to 15 min install. I didnt even time it its just that i got annoyed that it finished so quick and i could not finish my other task. Also the space it occupies is like 7.36 gig for a clean instal of 32 bit ultimate. That is half of vista. I just hope I dont have to run slim tool on this one to strip out unused 8088 code. Mac humor there.

MightyJordan said,
Me too! I would upgrade to 7 in an instant if they cost that much over here! :)

Same. Day of release, I'd buy it for that much, no questions.

Kevin. said,
Windows 7 Home Premium Upgrade for $49.99 and Windows 7 Professional Upgrade for $99.99? Sold!

I'll have to agree. ain't no way would I pay for Windows 7 pro for $200. not worth that kind of price. $100 is even a bit much but better than $200

excalpius said,
roblife, MS doesn't care 1 iota about Linux pricing...neither does 99.999% of the world's computer users.


Hahaha you beat me to it!

Oem pricing would be even more interesting, or how prices are over here... although I'm still hoping I can get it for free through my university

Kevin. said,
Windows 7 Home Premium Upgrade for $49.99 and Windows 7 Professional Upgrade for $99.99? Sold!


did you all just read the first line? this offer is only available at bestbuy.com for 16 days.

@roblife: Don't want to demolish your impresion of how fast win 7 installs, but due the fact that you installed it on a virtual machine, I just want to point out, that an install may take longer on a real machine.

WAR-DOG said,
@roblife: Don't want to demolish your impresion of how fast win 7 installs, but due the fact that you installed it on a virtual machine, I just want to point out, that an install may take longer on a real machine.


Umm, installation on real iron should actually be FASTER than on a VM, dude.

I'll admit, 10 - 15 minutes does seem a bit fast for a Win7 install, but not totally out of the question, either, at least for a clean (ie non-upgrade) installation.

WAR-DOG said,
@roblife: Don't want to demolish your impresion of how fast win 7 installs, but due the fact that you installed it on a virtual machine, I just want to point out, that an install may take longer on a real machine.


Not nessicaraly true. If you are installing to your VM using an ISO file then it would be faster because a hard drive is a heck of a lot faster than an optical drive. If you are installing from an optical drive in both cases then I would agree, real equipment should be a tad quicker.