Lenovo's first TV ad with Ashton Kutcher promotes Android Yoga Tablet

Lenovo has begun its new relationship with Two and a Half Men actor Ashton Kutcher with the launch of a TV ad campaign to promote the Yoga Tablet, an Android-based device that comes in 8-inch and 10.1-inch sizes and has a unique built in stand.

Lenovo's press release states that not only is Kutcher going to be a spokesperson for the company, he will also be a "product engineer". It states:

Kutcher will work with the company’s engineering teams around the world to develop and market the Yoga line of tablets by providing input and decision-making into design, specifications, software and usage scenarios.

Lenovo isn't stating if this "product engineer" role for Kutcher is real or if it is just part of the marketing campaign for the Yoga Tablet. The first TV ad, shown above, would make it seem like this new job is just an acting gig for Kutcher.

As far as the new Yoga Tablet, the kickstand is build into the cylindrical battery on the bottom of the product, which also gives the tablet up to 21 hours of battery life. It can stand the Yoga Tablet up on its own or it can be positioned so that the product can be placed at an angle for better viewing of video and other content.

Here are the specs for the Yoga Tablet:

  • Display: 8-inch or 10.1-inch, with 1280x800 resolution
  • Processor: ARM MTK quad-core at 1.2 Ghz
  • Memory: 1 GB of RAM
  • Storage: 16 GB
  • Camera: 5 megapixel rear facing, 1.6 megapixel front facing
  • Battery Life: 21 hours for 8-inch, 18 hours for 10.1-inch
  • Price: $249 for 8-inch, $299 for 10.1-inch

Both versions of the tablet are on sale now. Lenovo is also selling an optional keyboard cover for the 10.1 inch version for $69.99

Source: Lenovo | Image via Lenovo

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23 Comments

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Dat wanna-be kickstand...

Some people make fun of the Surface's kickstand, but to me, it means the difference between making a tablet usable for a few hours vs unusable.

This kickstand though...looks incredibly easy to make the tablet tip over.

Yoga 13 & Yoga 2 Pro: both great concepts with crippled wifi. Yoga 13 has a Realtek USB 802.11n 1x1:1 chipset with major problems. My Galaxy S3 is significantly faster on wifi than this adapter. People think it's related to being attached to the USB bus instead of mPCIE. There is a free mPCIE slot to install your own adapter if you feel like voiding your warranty. Lenovo's forums are littered with complaints and users desperately trying to find their own solutions because Lenovo is -so far- unresponsive.

Yoga 2 pro has 2.4GHz-only Intel 7260 Wireless-N but it's at least 2x2:2. It's better, but still lacks dual-band support. Makes me feel like we're slipping back to 2008.

Personally, I think the latest XPS12 is better in nearly every regard if you don't need a larger screen. 802.11ac adapter, btw.

</rant>

The new xps 11 coming out next month looks much better too. Which may be more comparable.

g33kb0y said,

Personally, I think the latest XPS12 is better in nearly every regard if you don't need a larger screen. 802.11ac adapter, btw.

</rant>

So it can't sit properly flat due to the battery bump on the bottom? Seems like a really bad design. Also, that resolution is really disappointing. The price is okay, but I'd still take the Nexus 7 over it.

Hmm "it can be positioned so that the product can be placed at an angle for better viewing of video and other content." that was the point of the design..

oliver182 said,
Hmm "it can be positioned so that the product can be placed at an angle for better viewing of video and other content." that was the point of the design..

Thisssss!! Times 10

The battery life is cool, but I find Android awkward to use on a tablet (I own a Nexus 7 and a Fire HD)