LG says firmware update will halt data collection on Smart TV's

LG wants your viewing habits, even if you don't want them to.

This LG TV may look innocent, but it's secretly plotting against you!

Have you got an LG Smart TV? If so you might want to keep an eye open for a firmware update that truly disables media collecting on the channels you watch and the filenames you stream over your network - even if you chose to disable the setting. Yes, and to top it off, this is all sent to LG as well.

While the company claimed to CNET that the data which is collected and sent remains anonymous, it does raise eyebrows on the level of yet another company collecting vast amounts of information from its customers.

The company told CNET that the data collection feature was to "better serve ads and recommendations on the television" - similar to what happens on the Internet, and added in a statement:

"LG regrets any concerns these reports may have caused and will continue to strive to meet the expectations of all our customers and the public,"

The Korean company is now working on a firmware update that will disable the transmission of the data should users elect to turn it off, but downplayed the issue as one of not "personal information" but "viewable information" that allowed the company to better serve ads and a "better viewing experience" via the TV. It also stressed that no personal data was collected or even stored on its servers.

Alrighty then!

Source & Image: CNET

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24 Comments

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This is exactly the reason that i am sticking to the older Tv's as they can't track you. Sides, it's non of there business what i watch.

and this means what? that they'll just change the storing method, instead of saving file names in clear text, the file names will be transmitted as hash or something.

or are they actually being honest here?

A reason why I didn't want a Smart TV its because they have Google Android which implies data mining and eventually ads. We cant really know what's in the firmware.

Riva said,
A reason why I didn't want a Smart TV its because they have Google Android which implies data mining and eventually ads. We cant really know what's in the firmware.

There are almost no tv's running Android. Please do your research.

the company claimed to CNET that the data which is collected and sent remains anonymous, it does raise eyebrows on the level of yet another company collecting vast amounts of information from its customers.? .. .........oh really since when i give than permission to collected info or data without my permission?

Although I don't like companies obtaining info without asking I am not particularly concerned about my viewing habits being logged

Steven P. said,
I think the major issue here is that when it was disabled in the settings, it was not

Apparently they were also logging info about connected devices (e.g. HDDs) too which is a little more concerning.

yeah cant see myself buying any tv that sends what i watch back to them, all else fails ill just firewall them out or make sure the tv can not connect to the internet

Ok fine. With TVs, I have many choices, LG will NOT be one of them ever again. That goes for ANY product where I have a real choice.

Caught red handed one of the hundreds of companies promised not to do this again... for this product... for now... if one is aware of the issue.

I'd rather they serve me ads that are random as then I can make a nominally quicker choice on whether to stop and read it.

Don't know why companies even bother advertising like this though.
Surely a successful company is a brand that doesn't need much outside advertising?

There is a relationship between exposure and confidence in brand. A little known company will not be trusted by people. The more exposure to it, the more they trust the brand, even if the brand has never sold anything people will inherently trust it as a 'good make' since they've seen a lot of it.
On the flip side, brands that fall to the way side, people start to lose confidence in them. This is why the big companies continue to push brand awareness, since the other big companies are competing with their customers for trust and confidence in their brand.

Ironically, a lot of them are turning to social media where their target audience have a say resulting in quite some funny back lash. For example, Starbucks here in the UK decided it would reduce it's tax paid by using a legal loop hole. That was a big fuss and now their facebook 'sponsored advertisements' get hammered with comments from people telling them to pay their tax, the result being people reading the comment after seeing their advert might not get the brand awareness and confidence in the brand Starbucks were hoping for.

Sir Topham Hatt said,
I'd rather they serve me ads that are random as then I can make a nominally quicker choice on whether to stop and read it.

ok so remind me why the $1500+ TV I just bought is delivering me ads on top of what my cable provider already does? was the price subsidized or something?

Thanks to internet, we can feel false sense of privacy even when our smartphones may be giving out more information about our life than needed.

No doubt about that, especially being sent out to some company in Korea!

I can't believe they are pulling this crap on tv's now a days! Gives me even more reason to stick with my little 27inch NON HD, non connected to any set top box, tv.

In fact,
Gives me even more reason to try and convince wife to get rid of the tv's! Never been much of a tv watcher as I find that about as boring as boring can get. No wonder it's called an idiot box!

It doesn't affect me aslong as is not properly intrusive , adds are clearer and more precise and NSA gathers data for security reasons. Your privacy could be sexual themed , business related but also terrorist data and I don't think they care about your love stories , faps etcetera.
Some try to improve their products by using your "surfing" data , so whats the problem ? Don't take my comment personal.

You are aware that there is a North Korea and a South Korea, right cork? And of course Neowin itself isn't collecting data on you. I mean, the internet is miles ahead of TVs when it comes to privacy, right?

/s