LG says it has no plans to return to Windows Phone

A month ago, there were unconfirmed reports that LG was planning to launch new Windows Phone 8-based smartphones, after previously releasing phones that used Windows Phone 7. Now an LG spokesperson has said those rumors were just that: rumors

CNET reports that they spoke to the unnamed LG representative at the Mobile World Congress who claimed the Korean-based company has no plans to make any Windows Phone 8 smartphones. The reason? LG doesn't see enough of a demand for such a product at the moment. LG did seem to give itself a little bit of wiggle room to change its mind, with the spokesperson saying, "When there's a significant market for it, we will be on board."

LG launched two of the first Windows Phone 7 devices back in October 2010 with the LG Optimus 7, shown above, and LG Quantum. However, the phones barely registered in terms of sales and the company has not released any new Windows Phone devices since then.

While there are indications that Windows Phone 8 is finally gaining some traction in the smartphone marketplace, LG might also be reluctant to reenter the field due to Nokia's current dominance of the OS with its various Lumia smartphones.

Source: CNET | Image via LG

Report a problem with article
Previous Story

Code in YouTube app on Android suggests paid channels coming

Next Story

HP announces Android-based $169 Slate 7 tablet

61 Comments

Commenting is disabled on this article.

$5 android patent protection licensing for OEMs that alwo produce WP.
$15+ for the same licensing fee without WP.

Looks like LG want to pay MS more for Android, rather than use their OS.

Sounds like a solid business decision to me.

They was just evaluating market. The Problem with LG is they are too much opportunist, they take no risk but the other side of this is to be seen as a company with no ideas, no meaning, a company that just folow the opportunities... But from our user side, as a company we can't trust in cause its way, product line and philosophy isn't clear. They don't shown a real investment into Windows Phone 7. They are probably right to not take the Windows Phone 8 train now cause I would not have taken the risk to go on with them.

does anyone even buy lg phones? Havent seen one since their own operating systen like 8 years ago and that was terrible. They felt like a childs toy.

"While there are indications that Windows Phone 8 is finally gaining some traction in the smartphone "
where? in the as

It is funny to hear some comments saying how WP is a good OS. In fact, some comments are close to be a carbon copy repeating the same phrase several times. Question, how is it a good OS?

How is it bad exactly? I think it's a very good OS. I also think iPS and Android are very good too.

Tell me why my phone sucks, in your words, not some Google search.

Brony said,
It is funny to hear some comments saying how WP is a good OS. In fact, some comments are close to be a carbon copy repeating the same phrase several times. Question, how is it a good OS?

live tiles, real Office, good hardware, good camera (920), Xbox music (the app is annoying, but the Xbox Music pass is awesome), Xbox Live integration, very, very little lag, like almost 0 for most non-Xbox-Music things (that I've experienced, although I know others have apparently noticed lag), etc. I'm with Nashy - why exactly do you think its a bad OS?

"When there's a significant market for it, we will be on board."

But LG is making a firefox phone,because we all know there is huge ****in demand for that.

korupt_one said,
as I said above LG will start to focus more on firefox os , As they have failed with both WP and Android.

According to LGs warped logic, Firefox OS is worth investing in and Windows Phone is not. So they are betting a part of their future on an OS that hasn't even released yet, and won't have any handsets released in the US until 2014.

The more companies that make WP8 devices, the better. I don't particularly like LG's phones (with the exception of the Nexus 4); however, that doesn't mean I won't like anything they might have to offer in the future.

Nokia is betting a lot on WP devices and HTC is on the playing field too. If both companies are successful (which seems to be the case), then we'll most likely see LG's return to Windows Phone.

There was no demand for Android when it was brand new either. Oh well, LG are ****ing useless anyway, so this isn't exactly horrible.

Yes.. their was. Especially with Verizon customers who couldn't, or wouldn't get AT&T and wanted something like an iPhone. As soon as the moto droid came out everyone ate it up.

What this says is:

“we are not an innovative house.. we will “follow” only when other companies have done the ground work and built up the user-base.. then our products will simply be generic nothings, just like they are now in the Android space”

Any company worth its salt would want to bring something new and fresh to a market where there is limited competition. This is why Nokia is the dominant OEM in Windows. Because they took the risk, innovated, and made smartphones that are selling, hence their return to profitiability. WP might not be taking off (and it's not, I know), but you can still make money from it!

ZipZapRap said,
What this says is:

“we are not an innovative house.. we will “follow” only when other companies have done the ground work and built up the user-base.. then our products will simply be generic nothings, just like they are now in the Android space”

Any company worth its salt would want to bring something new and fresh to a market where there is limited competition. This is why Nokia is the dominant OEM in Windows. Because they took the risk, innovated, and made smartphones that are selling, hence their return to profitiability. WP might not be taking off (and it's not, I know), but you can still make money from it!

Nomia was also an almost,dead company; MS threw tombs of money in their bank to go WP.
Personally I believe MS would have been in a much better position funding its own smartphone (hardware plus software) saving us, the customers, from OEM,and carriers prevarications.
It is time, actually it is way overdue, that smartphones get updates as our computers do because they are computers now.
I f I buy a desktop or a laptop from BestBuy or any other retail store I do not beg and hope that te manufacturer, and less than ever, BestBuy decide in their infinite wisdom to offer updates for the system I bought.

Fritzly said,

Nomia was also an almost,dead company; MS threw tombs of money in their bank to go WP.
Personally I believe MS would have been in a much better position funding its own smartphone (hardware plus software) saving us, the customers, from OEM,and carriers prevarications.
It is time, actually it is way overdue, that smartphones get updates as our computers do because they are computers now.
I f I buy a desktop or a laptop from BestBuy or any other retail store I do not beg and hope that te manufacturer, and less than ever, BestBuy decide in their infinite wisdom to offer updates for the system I bought.


Nokia wasn't almost dead, altho they where bleeding pretty hard.
The deal was just half a billion dollar, you think MS can deliver their own high quality smart phones like Nokia does for just half a billion USD?

Nokia was a king in its domain until recently. Even now holding ~20% of the smart phone market and an even larger percentage of the dumb phone market. Nokia hasn't been out of the game, even while they have been bleeding.
Nokia will have its dominance again, in 2 generations of Lumia's they already surpassed everyone else in terms of quality. The 920 really set a new bar of quality for the high end smart phones.

How can anyone spin this as positive news? Regardless of how crappy people think LGs devices are, you always want more manufacturers making phones for a certain platform. This is what drives competition which in turn drives prices down and makes for better innovation.

WP is a great operating system but it is a newcomer into an already crowded smartphone world. In that scenario you want more manufactures releasing different phones. If those phones suck, they won't sell, it's simple as that. And that would force certain manufacturers to make better quality products.

Only die hard WP fanboys can see positives from this. And we know Neowin is full of them.

stevan said,
How can anyone spin this as positive news? Regardless of how crappy people think LGs devices are, you always want more manufacturers making phones for a certain platform. This is what drives competition which in turn drives prices down and makes for better innovation.

WP is a great operating system but it is a newcomer into an already crowded smartphone world. In that scenario you want more manufactures releasing different phones. If those phones suck, they won't sell, it's simple as that. And that would force certain manufacturers to make better quality products.

Only die hard WP fanboys can see positives from this. And we know Neowin is full of them.

i'm not sure how die hard of a fan I am (using a Samsung note 2, was using a GS3 before too) but I didn't know that the mobile OS race was already crowded, I mean its only 3 real players after all. I see this as a positive for the windows phone platform right now because it only needs players that will put their weight behind their product. the LG windows phones were pure garbage.

stevan said,
If those phones suck, they won't sell, it's simple as that. And that would force certain manufacturers to make better quality products.

And that's exactly what happened. Their offerings sucked. But instead of making better quality products, they put all their eggs in the Android basket instead. It's easier for them to compete if they can focus on only one platform. Selling competing platforms is troublesome. And then there was the rumors that LG wouldn't update their phones to WP7.8. It was just a bad deal.

They can't compete with Nokia on Windows Phone. It's as simple as that.

stevan said,

Only die hard WP fanboys can see positives from this. And we know Neowin is full of them.

No, you're right, it's not a good thing. But they won't be missed.

Whilst it would be nice to have another manufacturer on board with WP8 - when was the last time LG released a phone of any significance?

The N4 is a LG phone
yes the specs is are from google but still they build it.

One easy way to see this is the fact that google is not backing QI as wireless charging but LG do.

NesTle said,
The N4 is a LG phone
yes the specs is are from google but still they build it.

One easy way to see this is the fact that google is not backing QI as wireless charging but LG do.

The Nexus 4 is sold as a Google branded phone. LG gets no visibility. Apple does not build the iphone but Foxconn does.

Once LG releases a LG-branded phone that is on par or better than the Nexus 4, then we will talk about LG's future. Until then, I for one, am happy that they are not on the Windows Phone bandwagon. Nokia is making some killer hardware. LG cannot hope to compete with them in WP.

Kunal Nanda said,

Nokia is making some killer hardware. LG cannot hope to compete with them in WP.

Compete for what, peanuts? Pretty hard to compete in a market that no one is buying into.

There are quite a few buying into WP, why don't you idiots just give it a rest with the wp is fail stuff. WP also has been gaining very good in the business side of things too. LG will soon also drop android and focus on firefox.

Sonne said,

Compete for what, peanuts? Pretty hard to compete in a market that no one is buying into.


LG probably sold less android phones than the entire Lumia line since its debut.

Sonne said,
Compete for what, peanuts? Pretty hard to compete in a market that no one is buying into.

Well now that the WP usage stats most likely no longer include Windows Mobile, and the stats are on the rise in every global market, I say your argument is invalid.

Oh well, definitely no loss to LG. Google Nexus 4 is pretty much the best phone anyways.
Besides, LG does so well selling the best TVs and home entertainment systems, they don't need to sell something with such little demand as Windows Phone, that's buggy as hell.

Ronnet said,
There will never be significant market for a company that produces crappy products and provides no support.

Hmm. Where did you get that from? Generalizing stupidity does not make you smarter.

I have to say that the Optimus 7 was a premium device when it came out. The support for it was poor, though.

Can't blame LG dropping Windows Phone is their phones didn't sell. I bought an HTC 8X when WP8 launched and I couldn't be happier.

Good, makes no point to invest in a closed platform for that barely even has any maketshare or any user base compared to iOS/Android. WP failed to take off and only fanatics will say the contrary.

i don't think anyone says it took off like they would have hoped, but that doesn't mean it's not a good OS. there have been a great many superior products that failed in history.

yowanvista said,
Good, makes no point to invest in a closed platform for that barely even has any maketshare or any user base compared to iOS/Android. WP failed to take off and only fanatics will say the contrary.

the OS is nice. right now I'm using a Samsung note 2 and was hoping that there would be some nice windows phone. as soon as the hardware is up there (mainly screen size) I will be going back to a windows phone.

yowanvista said,
Good, makes no point to invest in a closed platform for that barely even has any maketshare or any user base compared to iOS/Android. WP failed to take off and only fanatics will say the contrary.

Nokia disagrees.

yowanvista said,
Good, makes no point to invest in a closed platform for that barely even has any maketshare or any user base compared to iOS/Android. WP failed to take off and only fanatics will say the contrary.

This year will be the year of W7, that year went by
This year will be the year of wp8, the year has almost passed by.
WP is very new it will take time to come back. its been almost 3 years

It seems that LG is too busy flooding the market with any android phones they can think of though I doubt they're even close to htc when it comes to a slice of that platforms market and htc is way behind Samsung as it is.

GP007 said,
It seems that LG is too busy flooding the market with any android phones they can think of though I doubt they're even close to htc when it comes to a slice of that platforms market and htc is way behind Samsung as it is.

They are following in the footsteps of Samsung. But Samsung has also started producing WP handsets as well. Plus Bada phones. LG, on the other hand, have all their proverbial eggs in the Android basket.

Actually its kind of like what Nokia is doing. However, Nokia is fully committed to 1 OS and that has seen them achieve an almost 3/4 majority share in that platform. The keyword being "committed".

Kunal Nanda said,

They are following in the footsteps of Samsung. But Samsung has also started producing WP handsets as well. Plus Bada phones. LG, on the other hand, have all their proverbial eggs in the Android basket.

Actually its kind of like what Nokia is doing. However, Nokia is fully committed to 1 OS and that has seen them achieve an almost 3/4 majority share in that platform. The keyword being "committed".

I seem to remember Samsung saying that it's going to phase out bada in the end as the need for a lower end OS of that sort is becoming less and less. Todays mid-range smartphones are going to be tomorrows low end and both android and WP run fine on them.

ttttttt11 said,
who the heck cares about LG, I would newer buy a phone built by them regardless of the operating system!!!!!!!!!!!!!!!

Exactly, I bought the optimus 7 (pictured above)... and currently at 2 years old it is in terrible shape.
1) they don't update software related problems
2) build quality is terrible

They simply just didn't care for me, or any others who purchased their phone(s). If im going to be investing 500+ in a smartphone, I can assure you that it will not be an LG anymore.

On a second note, I cant wait for the EOS to upgrade from this POS

This probably means they will never release the wp 7.8 for my LG optimus 7.. they have nothing to lose if they don't release it now because no one will upgrade to an LG wp8 anyway

Lachlan said,
This probably means they will never release the wp 7.8 for my LG optimus 7.. they have nothing to lose if they don't release it now because no one will upgrade to an LG wp8 anyway

Windows Phone 7.8 IS on the LG already. I have it.

http://forum.xda-developers.com/showthread.php?t=2126608

You pretty much open Zune with phone connected. then go to Settings> update.
Disable your network adapter after 2-3 seconds (I actually had to wait 5-6 seconds before disabling it).
And then Zune will offer an update found. Re-enable the connection, and download and install the update.
I had 3 updates before I got to 7.8.

Welcome to 7.8. Not quite sure why LG aren't pushing it, but the update is there and works fine.


My LG e900 has been great. I was majorly annoyed at them not wanting to release 7.8, and I guess they still haven't officially, and for that reason I won't ever be buying another LG phone, Windows nor Android based.
As for build quality, it was one of the first gen Windows Phones to hit the market and the only thing that's gone bad on mine is the plastic USB cover that pops out, I think most people simply remove them anyway as its not needed.

The tactile 3 windows key and rocker back and search buttons still work, if not now much softer then the hard clicky-ness they once were. But I've not had any other problems, even the plastic edges have stud up to my fumbling when it's hit the ground.

Edited by sagum, Feb 25 2013, 7:52am :

ttttttt11 said,
who the heck cares about LG, I would newer buy a phone built by them regardless of the operating system!!!!!!!!!!!!!!!
Ditto. I bought the Optimus 7 at launch, great software, crap hardware. Really happy with my Nokia 920.