London Reclaims Largest Apple Store

Apple reopened the boarded up sections of the London Regent Street store today, proudly reclaiming the accolade of largest Apple Store from the recently opened Fifth Avenue Apple Store in New York. Apple's senior director of international retail Steve Cano confirmed the London store dimensions to be "Over 28,000 square feet of selling space". Previously the store offered 18,500 square feet.

The company has extended from the back into what had been storage areas. These have now been moved to the basement. The great glass elevator in Apple's London store. Another major change to the flagship store is the incorporation of Apple's 'Great Glass Elevator'. The lift is a focus point at the centre of the store and takes it's inspiration from Apple's store in Fifth Avenue, New York.

Cano added: "The personalised service is enormously popular. We now have the iPod Bar, the Genius Bar, as well as personalised training in the studio - all free to customers that buy a Mac. It's above and beyond what you'd normally see in a retail environment."

Another significant in-store innovation has been borrowed from the restaurant trade. The company has given employees chip and pin devices so that they can take payment for purchases anywhere in the shop. "There is no longer any need to walk to a register and wait in line," said Cano. This concept has run in US stores for a year now.

News source: Macworld UK

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6 Comments

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Does it really need to be that much bigger though? Most Apple stores such as in Manchester and Birmingham dont have anywhere near as many customers as they do in Sony stores for example. I thought apple was trying to be compact (with their mini mac's) :P.. may be nice to see.. i supose they have lots of bells and whisltes around the store to attract customers

Also - when copying from another source - doublecheck that is correct. I was in London last week - the store was open and packed on Sunday December 26th. I also watched it being set up Saturday night on my way out to the pubs. The apple employees were tossing balls around while lights were being installed.

Quote - regexp said @ #4
Also - when copying from another source - doublecheck that is correct. I was in London last week - the store was open and packed on Sunday December 26th. I also watched it being set up Saturday night on my way out to the pubs. The apple employees were tossing balls around while lights were being installed.

Perhaps reading comprehension is something you should work on. No one said Apple closed the entire store, which you seem to be under the impression they did. The key phrase here is the first thing you read:

Apple reopened the boarded up sections

See that? Note the 'sections' part of the sentence. For further proof, go download the pdf schedule where it clearly says the theater opened on December 1 http://images.apple.com/uk/retail/regentst...ecember2006.pdf Page 3 to be specific.

Um. At least read your articles after you copy and paste them! You've copied the caption for the first picture too!