Long lines at some Microsoft Stores for Surface launch

It's been over two days since Microsoft officially launched its Surface tablet in its Microsoft Stores, starting with the opening of the new Times Square location on Thursday night. Reports have since come in that there were lines in front of a number of Microsoft Store locations in the US on Friday morning as people eagerly waited to go inside to buy the Windows RT-based device.

News.com reports that there were lengthy lines on Friday at the Los Angeles Microsoft Store, located in the Century City neighborhood. The report states, "Customers had lots of questions about Surface and some sat there for 30 minutes or even an hour kicking the tires (or, in this case, pounding on the 3mm keyboard). If Microsoft can maintain that kind of enthusiasm, it has a chance to make a run at the iPad and MacBook."

It's not a shock to learn that the Seattle Microsoft Store also had a long line in front of it for Friday's Surface launch. Microsoft is based in nearby Redmond and the report claims that the line contained a number of people who were somehow linked with the company.

Even some of the small and temporary holiday pop-up Microsoft Store locations had lines of people waiting on Friday to buy the Surface tablet. Cleveland.com reports that the pop-up store at the Beachwood Place mall in Cleveland, Ohio had 52 people waiting in line before the store opened at 10 am that day.

It's likely that many of the folks waiting in line were encouraged to get up early thanks to Microsoft's offer of a free year of its new Xbox Music Pass streaming service for the first 100 people who bought the tablet at each of their stores. The pass normally would cost $99.90.

Source: News.com | Image via News.com

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26 Comments

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I was in line in Bellevue, WA overnight to get one. The line was about 4 people from 9pm until 3am... then increased to about 20... then at 6am it started filling up. By 9pm there were about 700 or more (Didn't look outside...).

Just to kind of make it clear to some of the isheep folks here, the surface by itself was never marketed to take over sales of the ipad, I really don't know where people are getting that from. But if you look at the surface plus all the other rt tablets that will be available then you will get an idea of the total number of rt tablets compaired to the ipad. Microsoft plus another 4 or 5 oems selling rt tablets, plus all the actual x86 tablets that are and will be available, it wont take very long to get past the ipad numbers.

korupt_one said,
Just to kind of make it clear to some of the isheep folks here

Your comment lost all credibility at this point.

They will have equally long lines at some stores in a weeks time as well when those people are bringing them back?

JessJess said,
They will have equally long lines at some stores in a weeks time as well when those people are bringing them back?

Wrong store. People will be lining up at the Apple store to return their iPads so they can use that money to buy a Surface.

nohone said,

Wrong store. People will be lining up at the Apple store to return their iPads so they can use that money to buy a Surface.

Only by accident. Since the Microsoft Store is likely next door

JessJess said,
They will have equally long lines at some stores in a weeks time as well when those people are bringing them back?

I returned mine today. but to be fair, I did buy it just to play with it., I had no intention of keeping it. I got the Music Pass and when I returned the Surface, Microsoft gave a 13 Month Xbox Live Card as an apology on the misinformation I was given.

Microsoft Store was open at Glendale Galleria mall in Glendale, CA last Friday. It was massive pack of customers I didn't go there

calimike said,
Microsoft Store was open at Glendale Galleria mall in Glendale, CA last Friday. It was massive pack of customers I didn't go there

ahh the awesome galleria... I haven't been there for ages. i'll have to take a visit soon, once the crowds clear up. i'm getting a device to spoil myself

I kind of of doubt the music pass was enough to arouse this many people. Let's be honest, they are there for the Surface. It seems that every media story dealing with the long lines is talking about the Music pass as if that's the drive or it was Microsofts way of paying people off. Nonsense

With a relative low number of stores and not being available worldwide I find it doubtful that Surface can 'make a run at the iPad and MacBook',

Ipads are literally everywhere, from small local stores to big online retailers. Microsoft should make Surface available through thirdparty retailers worldwide. In my country they had one temporary store. As if the masses would travel hundreds of miles to get a Surface...

Ronnet said,
With a relative low number of stores and not being available worldwide I find it doubtful that Surface can 'make a run at the iPad and MacBook',

Ipads are literally everywhere, from small local stores to big online retailers. Microsoft should make Surface available through thirdparty retailers worldwide. In my country they had one temporary store. As if the masses would travel hundreds of miles to get a Surface...

Agree! They may get decent numbers but to really threaten Apples followers is highly doubtful. Asked my wife if she wanted one, nope, preordered an iPad mini instead. Asked my oldest daughter if she wanted a surface for her birthday or an iPad? Daddy, my school uses iPads, so I want to stick with the iPad!

Ronnet said,
With a relative low number of stores and not being available worldwide I find it doubtful that Surface can 'make a run at the iPad and MacBook',

Ipads are literally everywhere, from small local stores to big online retailers. Microsoft should make Surface available through thirdparty retailers worldwide. In my country they had one temporary store. As if the masses would travel hundreds of miles to get a Surface...

Doesn't matter if Surface never beats iPad, the entire Windows 8 ecosystem will, and that will matter. MS stores are showing of touch everything - tablets, laptops, ultrabooks, TV's and desktops and the VAR's/OEM's are pushing out dozens of products built around windows8.

For what its worth, the Austin MS store was absolutely packed the entire weekend.

JHBrown said,
Agree! They may get decent numbers but to really threaten Apples followers is highly doubtful. Asked my wife if she wanted one, nope, preordered an iPad mini instead. Asked my oldest daughter if she wanted a surface for her birthday or an iPad? Daddy, my school uses iPads, so I want to stick with the iPad!

Maybe so. But here in China (Apple's biggest market) iPad has more or less completely stopped selling. It's no longer cool. Even worse, iPhone is now seen as a gadget for old people. THings change fast in consumer electronics.

Please close this post he has already posted It on like 3 or 4 articles this weekend.....

From following blogs, seems to be a bank issue......

MikadoWu said,
Please close this post he has already posted It on like 3 or 4 articles this weekend.....

From following blogs, seems to be a bank issue......

Partly, yes. But also due to big errors on MS Store... :-(