'Lost' preview doubles as Windows Vista ad

The link below is a video of a "Lost" promo using the Flip 3D interface. The blog entry points out that the average user may not realize that the Flip 3D effect has anything to do with Windows Vista. Of course, this is part of a broader campaign, including traditional 30- and 60-second television ads. But from this ad alone, the connection isn't necessarily obvious, even if Windows Vista is mentioned at the end. Either way, Microsoft's marketing team is obviously trying various approaches with the launch of the software giant's latest OS.

Video: Commercial
News source: Todd Bishop's Microsoft Blog

Report a problem with article
Previous Story

NeowinCAST News Edition for February 2nd, 2007

Next Story

AMD Opteron 2200-series Works in Quad FX Motherboards

40 Comments

Commenting is disabled on this article.

Lost is available in iTunes store for some time now...
It would be interesting to see it play in iTunes on Vista... LOL

ive seen commercials like this for a lot of things, i think ther doing the same thing on ctv, i could be mistaken...i know ive seen quite a few commerials like that before.

Now that's an interesting move indeed... they probably picked Lost due to its popularity.
But I think they should've picked something a little more intelligent rather than this Lost garbage

I've never seen Vista look so crap! Bit ironic seeing as the biggest share holder of Disney (and hence ABC) is Steve Jobs...

Honestly, Microsoft is taking Vista too far. Vista sucks, it's a piece of bloated pig*hit, and it just simply sucks. Why is Microsoft pushing Vista so hard? They didn't do this with XP and look at how well XP turned out to be.

I really despise Microsoft's "you're either with us, or against us" attitude when it concerns Vista. FAWK VISTA!

Beastage said,
don't want it? don't buy it...
Thank you!

Stop crapping on Vista. If you don't like it, don't buy it. Vista > Mac OS X > Linux I'll take Vista please.

Yes, don't like it, don't buy it applies.

It's just an OS, it really doesn't matter.

Although, in Andy13's defense, he has a point. He's just quite loud about it.

I just went to see Children of Men and there were two or three ads for Vista in a twenty minute period. All tied in with that movie/tv show preview thing that Regal does.

Yeah we had a few of these on our canadian tv channel at the news time they were saying that there news was powered by vista lol

Why has nobody said it:

The whole thing where they had to enter a string of numbers every 108 minutes.... that's WGA!

GAM said,
Lost, Vista.....hmmm, makes sense....you're lost if you buy Vista.... ;)

what you said makes perfect sense.. it sure has been 1 royal pain in the ass for my brother and i in networking and getting it all to work correectly..
easy setup, my ass, lol..

beetlejuice said,

what you said makes perfect sense.. it sure has been 1 royal pain in the ass for my brother and i in networking and getting it all to work correectly..
easy setup, my ass, lol..

Some people think its hard to open cans.... do we blame it on the cans?

From a purely marketing stand point I think it's pretty clever. I think the more people see it (Vista), in action then you'll be more familiar with it and won't be such a shock to the system and maybe more willing to make the move. As well as the fascination with all the bells and whistles the new OS will offer.

Sure as for me, I'll add a Vista partition because I'm a tech and need to see it in person to answer questions about it, but I'll also keep XP for quite some time just to work with all my old apps (read - DVD authoring and such) that won't make the move just yet.

Flip3D really isn't all that pretty, sure it might make people "wow" when they first see it but then its just plain pointless.
Seeing it like that in an advert just looks stupid.

I'm not a mac user but I think expose or whatever its called does a better job of presenting different windows

cheesegoduk said,
Flip3D really isn't all that pretty, sure it might make people "wow" when they first see it but then its just plain pointless.
Seeing it like that in an advert just looks stupid.

I'm not a mac user but I think expose or whatever its called does a better job of presenting different windows

I'm not a Mac user either (I'm lovin' my Vista Ultimate), and I totally agree with cheesegoduk.

Flip3D, although kinda cool to look at the first couple times, isn't very useful because the windows are covering eachother up. Something more Exposé-like would have been much more useful (but that really would have gotten the Mac zealots going). I'm not really sure why MS is using Flip3D in all their adverts when there are much more useful features in Vista. Then again, I'm not a marketing guy...so, whatever.

I agree that expose does a better job. I don't have a mac but have used it with beryl on linux which really sped up my work instead of alt+tab or taskbar. When I was at my friends house using his mac it seemed even easier, even with 5+ windows cluttering the 13" screen, I was able to switch windows faster than I ever would be able to on windows.

Flip3D is a hobbled version of Expose because MS couldn't intrude on Apple's patents. Same reason Sidebar is a hobbled version of Dashboard.

I like flip 3d. It is a lot easier than looking at those little thumbnails to find what you want (especially when there are a lot of programs open).

Weird ad, but I honestly find Flip3D a useless feature. I know what I have open, why do I need to flip thru it.
Eye candy is all it is... :P

I sort of agree. I have switched from using Alt-Tab to Flip 3D, but in all honesty, I fail to see how it has increased my productivity. But in all honesty, was Flip 3D ever meant to increase productivity? I don't think so, I think it was always meant to be pure eye candy over Alt-Tab's static look.

Hurmoth said,
I sort of agree. I have switched from using Alt-Tab to Flip 3D, but in all honesty, I fail to see how it has increased my productivity. But in all honesty, was Flip 3D ever meant to increase productivity? I don't think so, I think it was always meant to be pure eye candy over Alt-Tab's static look.

I've tied it to the side button on my Logitech G5 mouse... it works great! So easy just click with my thumb and then choose the window I want. Looks nice, is fast and efficient. You have to get used to doing it, but once you do, you miss it when it's gone.

Hurmoth said,
I sort of agree. I have switched from using Alt-Tab to Flip 3D, but in all honesty, I fail to see how it has increased my productivity. But in all honesty, was Flip 3D ever meant to increase productivity? I don't think so, I think it was always meant to be pure eye candy over Alt-Tab's static look.

According to some videos I've seen, Microsoft claims that in studies, it was shown that Flip-3d is more productive for people.

drygnfyre said,

According to some videos I've seen, Microsoft claims that in studies, it was shown that Flip-3d is more productive for people.

I'm sure it is more productive because FLID3D allows you to see a big picture of the window you need, and when you have 6-10 windows of similar application or look, the small thumbs of alt-tab are not enough

Well.. here in Canada when Global advertises most of their hit programs it doubles as a Vista ad now. Some have Flip3D, some show WMP..

OMG this is so sad... what the hell is fukcing threedee flip doing in a lost commercial?

I can't believe ABC/Lost are doing this. It is so misplaced marketing... An other disappointment for Lost and MS.

No, it's obviously giving you the hint of getting those episodes on the internet so you can watch them with your Media Player using Vista

Oh my... I guess you don't get the TV business. See, for Lost to survive as a TV show it needs money and the only way to get that is to get advertising. So Microsoft pays ABC to allow them to put Vista advertisements inside a Lost advertisement, so essentially ABC got paid advertising for their own TV ad for their own TV show.

I fail to see what your problem is