Lumia 510 is Nokia's new entry-level device... with Windows Phone 7.8

Earlier this month, Nokia took the wraps off its two new Windows Phone 8 devices, the flagship Lumia 920 and the Lumia 820, with microSD support and colourful interchangeable 'shells'. These devices sit in the mid to upper echelons of the range of smartphones available out there - and so far, Nokia hasn't yet revealed much about how it plans to fill the mid-range and entry-level with next-generation handsets.

It seems that, for Nokia at least, it will take time for Windows Phone 8 to trickle down to those levels. Chinese site Baidu reports that Nokia plans to introduce a new entry-level device that will launch - perhaps exclusively - in China. The name of the device - Lumia 510 - was revealed in certification documents obtained by the site, along with these images of the handset.

Significantly, this won't be a Windows Phone 8 handset. Instead it will run the newest version of its predecessor, Windows Phone 7; depending on the timing of the device's launch, it could launch with Windows Phone 7.5 ('Mango'), but it's more likely to have Windows Phone 7.8 on board, prominently featuring the same Start Screen as its bigger brothers.

The Lumia 510 will feature a 4-inch LCD, 256MB of RAM, a 5MP camera and 800MHz MSM7227A Qualcomm S1 processor. Weighing 129g, its dimensions are 120.7 x 64.9 x 11.51mm, and it supports GSM, WCDMA and HSPA networks.

If all this sounds a bit familiar, it should. Earlier this month, we reported on leaked information of a new device, codename 'Glory', which was believed to be replacing the Nokia Lumia 610. The specs of the Lumia 510 seem to match those of Glory pretty well, and it now appears that Glory could sit as a new entry-level handset below the 610's successor. Meanwhile, another Lumia handset in development was also revealed this month: a "Zune-like" device with a 1GHz dual-core processor and 8GB of storage, codename 'Zeal'.

Source and images: Baidu | via WPCentral

Addendum: One detail worth noting is that the render sports an old-style Windows flag. That's not to say that that immediately invalidates it by any means - we frequently see renders with anachronisms; at Nokia's own Lumia 920/820 launch, device renders featured outdated SkyDrive icons, for example. It could indicate that these renders are themselves old, which may hint at slightly different looking hardware by the time this thing's ready for launch.

Report a problem with article
Previous Story

iOS 6 adoption at 15 percent in the first two days

Next Story

Rumor: Verizon getting the Lumia 920, HTC 8X and ATIV S

37 Comments

Commenting is disabled on this article.

amm why fragment,can't hey make it run WinP8....makes no sense.Possibly intended for niche market.Maybe jus for price low cost windows phone

One detail worth noting is that the render sports an old-style Windows flag.
It's a Windows Phone 7.8 device. The flag makes perfect sense staying as the old style.

I suspect that these phones are for China Mobile and such, where super budget smartphones make a lot more sense than in the US (where the 710 was already given away for free on contract). Or, as deadonthefloor mentioned, it might even make sense for pay-as-you-go options.

Regardless, you won't see me encouraging anyone to jump onto the 7.8 bandwagon, just as you won't see me pushing people to iOS 5 (iPhone 3G) or any outdated version of Android.

pickypg said,

I suspect that these phones are for China Mobile and such,....

FYI: there are few smartphones that work on China Mobile. Even though China Mobile is iPhone's biggest market the iPhone doesn't work with China Mobile's 3G system (TD-SCDMA). Therefore ALL the iPhones on China Mobile can only be used in 2G mode. In other words, they were bought as "fashion accessories" and not as smartphones.

Nokia phones do not work on China Mobile either, nor do the vast majority of Android phones.

Major Plonquer said,

FYI: there are few smartphones that work on China Mobile. Even though China Mobile is iPhone's biggest market the iPhone doesn't work with China Mobile's 3G system (TD-SCDMA). Therefore ALL the iPhones on China Mobile can only be used in 2G mode. In other words, they were bought as "fashion accessories" and not as smartphones.

Nokia phones do not work on China Mobile either, nor do the vast majority of Android phones.

2G can still be enough for many people, particularly if they go places with a lot of WiFi. As an example, just take a look in the US at T-Mobile customers that own the iPhone (a significant amount, granted I imagine a lot of them just own them to own an iPhone as you suggested).

Not bad for an entry-level device, but I am hoping there's a way to gut it out and replace Windows Phone 7 with something else.

Mateus said,
510 newer than a 610! Next will be the 410, 310,...? Confused.

Expect the 610 to be replaced with a 620 which will be the low-end WP8 device, while this 510 will be a 7.8 device etc.

I think that what we may be looking at - at least on Nokia - is a pattern of phased integration for future Windows Phone updates. Windows Phone 8 debuts on flagship devices, and trickles down to mid-range and entry-level later. Even as WP8 launches, WP7.8 devices continue to be launched at the entry-level.

I wouldn't be at all surprised to see this repeated for major OS releases; so Windows Phone 9 launching on premium handsets, while WP8 devices are still being sold at the bottom of the pile. I believe this is Microsoft's 'solution' to fragmentation: offering two, fully supported OS versions allowing for devices at both extremes of the smartphone price spectrum, and everything in between. It's fragmented, but it's carefully managed and curated.

And as for those who aren't on the two current fully supported OS versions at any particular time, they will already have moved beyond the 18-month official OS update support period that Microsoft announced in June.

If Nokia makes this two-tier OS strategy work, I'd imagine we'll see similar moves from other OEMs like HTC and Samsung as they move their Windows Phone offerings down towards the entry-level, something we haven't seen much of yet outside of Nokia.

Actually I think that Windows Phone 9 will be available for Windows Phone 8 devices, WP7 to WP8 is just inpossible 'cause of the core (CE -> NT).

Studio384 said,
is just inpossible 'cause of the core (CE -> NT).

Actually that has nothing to do with it.
it's the hardware that WP8 requires the prevents 7.x handset from upgrading.

People that buy this kind of phones, 95% of cases, don't care about upgrades, outdating or **** that you people mention (doing an effort here to not insult your brain capacity).

If this phone does it to the market under 100€ after VAT, even I'd get it as second phone, and for many people that don't care about most of the things you guys do, would perfectly as first phone.

I remember a teacher I had when WP7 appeared, he had a Mozart, I checked it and told him, did you update these (random) apps on the market? He said: to do what where?
He said it was a great phone and he was happy (and it was WP7 guys...)

Rafyelzz said,
People that buy this kind of phones, 95% of cases, don't care about upgrades, outdating or **** that you people mention (doing an effort here to not insult your brain capacity).

If this phone does it to the market under 100€ after VAT, even I'd get it as second phone, and for many people that don't care about most of the things you guys do, would perfectly as first phone.

I remember a teacher I had when WP7 appeared, he had a Mozart, I checked it and told him, did you update these (random) apps on the market? He said: to do what where?
He said it was a great phone and he was happy (and it was WP7 guys...)

People who get this on Neowin are few and far between.

Buy this BRAND new....outdated phone.... man this is starting to sound like Android. You would think MS wouldn't allow Nokia to release a joke like that....The people buying this phone are probably not likely to get another WP after

Rudy said,
Buy this BRAND new....outdated phone.... man this is starting to sound like Android. You would think MS wouldn't allow Nokia to release a joke like that....The people buying this phone are probably not likely to get another WP after

'entry-level device'

Rudy said,
Buy this BRAND new....outdated phone.... man this is starting to sound like Android. You would think MS wouldn't allow Nokia to release a joke like that....The people buying this phone are probably not likely to get another WP after

Except this isn't a high-end phone, nor marketed as such. Totally different situation from Android manufacturers who sell their latest and greatest high-end phones with outdated Android versions.

Rudy said,
entry level or not, you're selling a "dead" phone

How is it dead? It'll still work out-of-box and that's all the market this is made for cares about. Microsoft has even stated to developers to still target 7.8 for the time being, which this phone will get. You've obviously missed the point of this phone. It's not meant to compete with the high-end, flagship phones that'll sport 8.0. It's made to get the low end, budget consumer who doesn't need a top of the line phone but still wants to have a touch screen WP device.

Rudy said,
entry level or not, you're selling a "dead" phone

It's not dead, it's just not targeted at you or even the western markets. This is a budget device for areas of the world where they can't...

a) Afford $200+ for a unlocked smartphone.
b) Can't pay for a expensive data plan per month
c) can't buy lots of apps/games for their devices
d) Don't have access or the money to pay for media streaming services like netflix and so on.

Not every phone market is the same, has the same setup or the same target consumer. It's about time people stop thinking that their way of living and the stuff they have access to is the same for everyone and everywhere, it's not.

You won't even see this phone sold in the US.

I don't really understand the concept of these ultra low budget phones. I mean sure they offer the customer a cheap and maybe even free alternative for a smart phone, but at what cost. The overall experience the customer will get from this won't be as good. I had at one point a low budget HTC Android phone that lagged and crashed so much, that I was more frustrated with Android and almost didn't go back to it. I know Windows Phone is optimized for lower specs, but will the experience be really that good for this phone or even worth it for the customer. I just feel it could do more harm on their image than good

wv@gt said,
I don't really understand the concept of these ultra low budget phones. I mean sure they offer the customer a cheap and maybe even free alternative for a smart phone, but at what cost. The overall experience the customer will get from this won't be as good. I had at one point a low budget HTC Android phone that lagged and crashed so much, that I was more frustrated with Android and almost didn't go back to it. I know Windows Phone is optimized for lower specs, but will the experience be really that good for this phone or even worth it for the customer. I just feel it could do more harm on their image than good

Don't compare an Android budget phone with a WP one, please. I've played with the Lumia 610 and the overall experience is satisfactory. Obviously 3D games work at lower FPS than others, and bit longer waiting apps to open and so on, but OVERALL good experience. Good for many people requirements/needs.

Edited by Rafyelzz, Sep 21 2012, 1:40pm :

wv@gt said,
I don't really understand the concept of these ultra low budget phones. I mean sure they offer the customer a cheap and maybe even free alternative for a smart phone, but at what cost. The overall experience the customer will get from this won't be as good. I had at one point a low budget HTC Android phone that lagged and crashed so much, that I was more frustrated with Android and almost didn't go back to it. I know Windows Phone is optimized for lower specs, but will the experience be really that good for this phone or even worth it for the customer. I just feel it could do more harm on their image than good

Windows phone on bad hardware > android on bad hardware. It's called "optimization", android could use more of it.

wv@gt said,
I don't really understand the concept of these ultra low budget phones. I mean sure they offer the customer a cheap and maybe even free alternative for a smart phone, but at what cost. The overall experience the customer will get from this won't be as good. I had at one point a low budget HTC Android phone that lagged and crashed so much, that I was more frustrated with Android and almost didn't go back to it. I know Windows Phone is optimized for lower specs, but will the experience be really that good for this phone or even worth it for the customer. I just feel it could do more harm on their image than good

No man it's because people don't want to spend money on a phone I personally don't see it to be necessary it's a bloody phone! I just make calls and text. This phone is better than most of the pre-paid phones I can buy anyways PLUS it's Windows Phone, an OS that can run well on very cheap devices!

wv@gt said,
I don't really understand the concept of these ultra low budget phones. I mean sure they offer the customer a cheap and maybe even free alternative for a smart phone, but at what cost. The overall experience the customer will get from this won't be as good. I had at one point a low budget HTC Android phone that lagged and crashed so much, that I was more frustrated with Android and almost didn't go back to it. I know Windows Phone is optimized for lower specs, but will the experience be really that good for this phone or even worth it for the customer. I just feel it could do more harm on their image than good

Work a job where you need a phone and your company does not provide one and in which your potential to break your phone is very high. I went through 4 phones in a month once. If those were more than entry level throw aways that would be very very expensive.

Rafyelzz said,

Don't compare an Android budget phone with a WP one, please. I've played with the Lumia 610 and the overall experience is satisfactory. Obviously 3D games work at lower FPS than others, and bit longer waiting apps to open and so on, but OVERALL good experience. Good for many people requirements/needs.

My wife picked up a 610 on a trip to Hong Kong. She adores it. She can change the tile colour to match her outfit and she even bought nail polish that perfectly matches the magenta phone colour. She hates Apple because it's boring and clashes with most of her dresses (she tends not to wear that much aluminium anyway) and she doesn't have the rocket science degree needed to make phone calls with Android.

Funny thing is there are a few billion more like her around the world.

Enron said,
This phone is obviously not intended for the audience of this site.

A lot of people here have a hard time understanding the concept "entry-level", "low-end" or "budget".

Namelesske said,
256MB of RAM, ... and 800MHz MSM7227A Qualcomm S1 processor.

KEPP AWAY FROM IT.


Remember in these markets, people used to buy the "Chiclet" phones for $50 with Symbian OS. You can't just go and replace these phones with $300 slabs.. It just won
't work. Many contractors that I see in the field still use those phones because of their ruggedness and reliability. They don't give a rats ass about which apps they can install. So replacing those units with these type of phones is already a huge leap forward, without them having to pay too much. So the next time their old Nokia phone falls for the umpteenth time and actually breaks, picking up one of these new slabs should be easy. Once they're groomed into this type of slab device, you have a bigger chance of upselling them your flagship Lumia line of products later.
So in my opinion this is great marketing in a booming real-estate market where contractors and other heavy "in the construction field" type of consumers are your biggest target.

ingramator said,

Normal people don't comment when they don't have a comment to make

Perhaps he lives in China where the article is censored. If he can't read the article he wouldn't be able to comment, would he? That would be perfectly rational.