Lumia 520/521 claims over half of U.S. Windows Phone market share

T-Mobile launched the Nokia Lumia 521, a variant of the Lumia 520, in May 2013 in the U.S and AT&T finally launched the 520 in the country later in 2013. Today, the newest data from mobile ad firm AdDuplex shows that the combined 520/521 numbers now claim over half of the market share for Microsoft's Windows Phone OS.

The latest report, which is based on based on data collected March 18th from 3,568 Windows Phone apps running AdDuplex's SDK, shows the Lumia 521 in first with 36.8 percent, followed by the 520 with 17.1 percent. Combined, the two devices now claim 53.9 percent of Windows Phone use in the U.S. All of the other phones with Microsoft's operating system are far behind; the high end Lumia 1020, which Microsoft and Nokia have tried to promote heavily, is in ninth place with 2.5 percent.

Verizon Wireless launched the Lumia Icon a few weeks ago in the U.S. but it is priced as a high end phone; it remains to be seen if it will have better luck in the marketplace compared to the 1020 and 1520 devices.

Worldwide, the Lumia 520 still dominates the Windows Phone market with 34.6 percent. All of the other smartphones are in single digits, percentage wise, but the Nokia Lumia 620 managed to take over second place on the chart at 6.7 percent, moving the Lumia 920 down to third at 6.5 percent.

Source: AdDuplex | Image via AdDuplex

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29 Comments

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I have the only non-Nokia phone that is named on the chart (HTC 8x).

Isn't Nokia having such a stranglehold on the WP market bad for future growth? If no one else can dent the market, then no one else will really try. I know Samsung leads the Android market, but not by this amount.

it'd be nice if there were variety, but no one wants to invest as much as Nokia. everyone else is focused on Android as their main OS. Windows Phone is an afterthought to them. I had the 8x too but switched to a 925. Nokia's services make a world of a difference.

Just like rorrr said, no one else wants (dares) to invest as much on Windows platform as Nokia. I have Samsung's S3, but in my honest opinion, I think that Android won't be THE king platform in the near future anymore. Low end Windows phones run circles around middle class Android devices these days speed wise, even if they have inferior hardware (no lag where Android has plenty).

All that WP platform needs now is more quality apps and USERS! Other manufactures will follow and support WP eventually...I hope. I could be wrong, but gotta love the underdog story. :)

sbasil said,
Low end Windows phones run circles around middle class Android devices these days speed wise, even if they have inferior hardware (no lag where Android has plenty).

Yes. It does look like Windows Phone is posed to gain a lot of ground in the low-end market, but it doesn't look like it will eat into Android's market for high-end "flagship" phones anytime soon.

Sartoris said,

Yes. It does look like Windows Phone is posed to gain a lot of ground in the low-end market, but it doesn't look like it will eat into Android's market for high-end "flagship" phones anytime soon.

We'll see. You might be right or wrong. :-) These things change so fast. Nokia was the king of the 90s and early 00s and look where it's now, it could as well happen to Android too. The mighty will fall...eventually.

I have the Windows Phone 521. It's a nice plasticy, but it feels very 2011'ish. The specs are not very good and it's of know wonder these phones are doing well in very low income territories.

What's rather funny, is the proof that Microsoft ad campaigns don't work, particularly for Windows Phone. Windows heavily advertises their Surface line and it's marketshare is still bad. With Windows Phone, they heavily advertise the higher end models, yet half of that 3% worldwide share is occupied by the phone that Microsoft very rarely advertises for. Weird.

VictorWho said,

What's rather funny, is the proof that Microsoft ad campaigns don't work, particularly for Windows Phone. Windows heavily advertises their Surface line and it's marketshare is still bad. With Windows Phone, they heavily advertise the higher end models, yet half of that 3% worldwide share is occupied by the phone that Microsoft very rarely advertises for. Weird.

I don't think the ad campaigns have much to do with sales other than creating brand awareness. Most people buy smartphones based on price. At $100 Lumia 520 is (likely) the best phone available.

VictorWho said,
I have the Windows Phone 521. It's a nice plasticy, but it feels very 2011'ish. The specs are not very good and it's of know wonder these phones are doing well in very low income territories.

What's rather funny, is the proof that Microsoft ad campaigns don't work, particularly for Windows Phone. Windows heavily advertises their Surface line and it's marketshare is still bad. With Windows Phone, they heavily advertise the higher end models, yet half of that 3% worldwide share is occupied by the phone that Microsoft very rarely advertises for. Weird.

Could be me, but I see a lot of advertisement for the Lumia 520 where I live, less for high end models. Also, Windows Phones marketshare is now arround 5%, in Europe, above 10%.

Obviously Victor prefers a phone with more up to date specs. The 521 may be lower specs, but with Windows Phone 8 it is perfectly usable. I like it better than my previous Android phone with higher specs. I just like how easy it is to do what I need to do. It might not have the power for some games, but I'm fine with that. It certainly was better for my wallet to get than a higher model.

Brian Miller said,
Never seen one in the wild.
Same here. I can count with my fingers the number of Windows Phones I've seen in the wild. I guess it depends on where you live.

Brian Miller said,
Never seen one in the wild.

I Always hear WP sound alerts around me when I'm in a train. I'm seeing a fair share of them as well. Although I'm from the Netherlands. And I'm also seeing a lot of Surface tablets. There are more iPads (especially due to the Chinese exchange students) but Windows Phones and tablets have caught on. The tablets due to an excellent student offer. Microsoft should continue those offers, it creates a lot of mindshare for them.

Interesting, Is this good or bad? Are people buying the 52X because its a cheap Windows Phone or because it is just cheap? Either way you need to expect that people with these dirt cheap low end phones just use them as a phone and don't engage much in the Windows ecosystem.

Do 52X users upgrade to a higher end Windows Phone or did they really always want an Android or iPhone and upgrade to that?

High end Windows Phones are not doing well at all.

These stats are very interesting.

derekaw said,
Interesting, Is this good or bad? Are people buying the 52X because its a cheap Windows Phone or because it is just cheap? Either way you need to expect that people with these dirt cheap low end phones just use them as a phone and don't engage much in the Windows ecosystem.

Do 52X users upgrade to a higher end Windows Phone or did they really always want an Android or iPhone and upgrade to that?

High end Windows Phones are not doing well at all.

These stats are very interesting.

The high end devices don't tend to push large volumes compared to the low-end which has always been the volume play. The exception here is the iPhone but that doesn't have a low-end cheap version so there's no choice of getting one for iOS, if there was you could bet people would opt for the cheaper version. Apple knows this and is holding out as much as it can and not going to the low end of the market because it'd crush it's profit margins in the process.

People should do a breakdown of Samsung and LG and so on, I pick up a sales mag here from one of the better known cellphone retailers, when you flip through it you'll see multiple Samsung, LG and Nokia branded devices. Out of the millions we know Samsung and LG both sell I bet the break down of low to high is almost the same as with Nokia. Both of them have way more low to mid-range smartphones on the market with 1 or 2 high end models.

Are people buying low-end Android because its Android? I think regular consumers don't care what OS they use. They just want something that works. Windows Phone meets this need.

High-end Windows Phone are doing very poor in the USA. But in other countries they still make up a nice share of the total WP market. But it makes sense that relative to the overall market there are less high-end devices among the WPs than Androids. Because due to the appsituation many powerusers have been unable unable to switch to WP (so far).

I can believe it; me and my wife both have the Lumia 521 and are super happy with it. I paid $100 for mine and my wife paid $80 for hers, and we own them outright! Why would I pay for an overpriced $300 iPhone and be sucked into a 2 year contract with AT&T or Verizon and pay over $100 a month for service. No thanks. Plus, the Windows Phone I think is really awesome and good.

A large portion of the mobile device market buys devices based on functionality rather than top-of-the-line specs.

It is good to see my phone as part of the large percentage. It is a rather impressively powerful device for such low specs.

Looking at that chart, the biggest sellers being the entry level devices, makes me wonder if they were bought as gifts,
Good to see that 100% of those in that chart were windows phones though :p

Wow Samsung must have been lumped into the "other" category. Windows Phone literally is Nokias territory now, and by proxxy, Microsofts.

So much for Nokia's "cunning plan" to run "Windows phone" so they wouldn't have to compete in the "low end" with Samsung in the android market.

Very interesting that Nokia seems to be almost the only player in the Windows Phone market at all (almost 80%) !

dvb2000 said,
So much for Nokia's "cunning plan" to run "Windows phone" so they wouldn't have to compete in the "low end" with Samsung in the android market.

Very interesting that Nokia seems to be almost the only player in the Windows Phone market at all (almost 80%) !


when was that ever their plan?