Lumia 710 may land on T-Mobile in January, might get a new name

While the US wasn't cool enough to get in on Nokia's Lumia launch party, Tmonews is saying that it might land as early as January and could come with a new name, Sword. Although that is an internal at this point, it would not be anything new if a carrier decided to rename a phone before it hits retail.

Why T-Mobile would rename the device after Nokia is throwing a ton of cash behind the brand is beyond us, but hey, we are not million dollar executives who make these types of decisions on a regular basis. 

A quick look back at the stats for those who have forgotten what comes inside the 710, is a 3.7″ WVGA 800×480 TFT touchscreen, WP7.5, 1.4 Ghz single core cpu, 512MB RAM, 8GB internal storage, and what would appear to be a decidedly small 1300 mAh battery.

If your a Nokia fan, several sources are pinning down a January launch (could it be CES?) and it will come in both black and white. For now, it's just a rumor but considering it recently passed through the FCC, it shouldn't be that much longer until it hits store shelves.

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I just received the N9 64GB BLK and it is a great phone so far. Need some MS Exchange updates or I will be forced to sell and go with the Lumia 800 which I can get right now. They need to make more phones like the N9/Lumia 800. The polycarbonate body feels great and it has a great weighted feel to it. Not too heavy and not too light. Definately some quirks already covered by some people so the PR1.1 update will be a very good thing. With over 3500 updates on it I hope that they make MS Exchange and the Mail App more feature rich.

I will play with the Samsung Focus S when it comes out but I want more weight to those really light phones. It feels strange in the hand to have it so light. 4.3" is the max size I would go. I have a Samsung Focus and its a very good phone but the battery can use some tweaks and Super Amoled Plus with no pentile matrix would make it a strong contender. I will have to say that the Iphone retina is very hard to beat in terms in sharpness for the text. The N9 with Retina or Super Amoled Plus in the same resolution would be just heaven

I dislike it so much when cellular carriers try to rebrand a phone. As mentioned in the article, Nokia is already tossing lots of advertising dollars to it, and T-Mobile should take advantage of better product name recognition.

Do I see T-Mobile, Sprint, or Verizon rebranding the iPhone? No. I wish HTC, Nokia, and others could man up and tell the carriers that these phones already have a name, like it or not, and to stick with it or they won't let them have it. The Droid is also another example.

Consumers want product names they recognize and feel more reassured on with investing. It may be one of the most greatest phones on the market, but without any meaningful recognition, they won't go anywhere. (See Zune).

Grrr, hate US carriers renaming stuff all the time.

I'll go and check it out in the store though, looks good as a backup phone

SHoTTa35 said,
Grrr, hate US carriers renaming stuff all the time.

I'll go and check it out in the store though, looks good as a backup phone

They love to claim "exclusivity"...

They think we are too stupid to know the phone is the same except the name between carriers

Probably because the Nokia Lumia 800 can't compete with the Samsung Focus S nor the HTC Titan... Spec-wise it sucks. No front-facing camera or anything special... It's essentially a sexier Nokia Lumia 710. They have much more to unveil next year in the US.

sionic ion... Are you hi? I believe then already did spec comparison and the lumia beat the hell out of htc titan... Get your facts before u post.

Sionic Ion said,
Probably because the Nokia Lumia 800 can't compete with the Samsung Focus S nor the HTC Titan... Spec-wise it sucks. No front-facing camera or anything special... It's essentially a sexier Nokia Lumia 710. They have much more to unveil next year in the US.

the 800 better than 710 in specifications other than the front camera
and the difference between
lumia 800 and titan titan has bigger screen and front camera
lumia 800 has better screen than titan

and between 800 and focus s aslo bigger screen and front camera nothing else