Lumia 900 launch in Times Square features Nicki Minaj

As promised earlier this week, Nokia held a big outdoor launch event in New York City's Times Square Friday night to promote the upcoming launch of the Lumia 900 smartphone. The company promised a surprise performer for the event and Nokia delivery when the pop singer Nicki Minaj came on stage.

Nokia's press release stated that Minaj performed a medley of her hits while being surrounded by screens placed on a nearby building. The screens, according to Nokia, used "cutting-edge CGI technology with 60ft waves appearing to cascade down the building." Nokia says that the event was filmed and will be shown later as part of an upcoming music video from Minaj.

While Minaj may be holding a Lumia 900 in the photo below, The Verge reports that she was posting Twitter messages about the event on her Blackberry. You might think that Nokia would have given her a few pointers on how to use the Windows Phone-based device.

In any case, it remains to be seen if this kind of huge (and likely very expensive) publicity event will be enough to sway some people to get a Lumia 900 when it goes on sale Sunday at AT&T stores.

Images via Nokia

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21 Comments

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Omg, they are hugeee, the womans -,- (pathetic opening though, I would expect something creative from Nokia, but hey... we can't get them all.)

UndergroundWire said,
I liked that she tweeted about the show with her BLACKBERRY!

yeah, Nokia should have at least given her the phone, even if she was only going to use it for a little while.

wixostrix said,

yeah, Nokia should have at least given her the phone, even if she was only going to use it for a little while.


That's what I'm saying. She just needs to use it for a little while during the promotion and she can go back to what she likes if she didn't fall in love with the phone. But who knows, it's her staff that uses Blackberry (writing those tweets) and Nicki has a WP. Who knows?

Z3LCIAH said,
Bored of hearing about this phone now.

Yeah I want more interesting news such as Apple getting a new supplier for a screw for the next iPhone.

Z3LCIAH said,
Bored of hearing about this phone now.

Im bored each time there is another iphone launch and its in the news for a few weeks

Martin5000 said,

Yeah I want more interesting news such as Apple getting a new supplier for a screw for the next iPhone.

No way! I hear they're changing the font for the printing on the PCB too!

Yo dawg I heard the Samsung Galaxy Castrate S3 Xtreme running Google Sandwich 4.0.1.4184 revision 6 ├četa will have an extra core on it.

Is this a US centric celebrity?... I've never heard of her, and have literally no idea who she is. Or perhaps just not reading what they call "the news" these days.

lt8480 said,
Is this a US centric celebrity?... I've never heard of her, and have literally no idea who she is. Or perhaps just not reading what they call "the news" these days.

I wouldn't recommend finding out who she is or torturing yourself with her 'music'.

Minimoose said,

I wouldn't recommend finding out who she is or torturing yourself with her 'music'.


This. I made the mistake of listening to one of her "songs". To put it simply-worse than Friday.

lt8480 said,
Is this a US centric celebrity?... I've never heard of her, and have literally no idea who she is. Or perhaps just not reading what they call "the news" these days.

I've heard of her, but I don't listen to her, however, Nokia and Microsoft are aware of her popularity, and it's target audience. Having a popular pop singer is another way for the phone to get some publicity by attracting all of these people who doesn't use Windows Phone, and I am sure that the audience got an ear and eye full of Lumia information before the show.

Remember folks, stuff like theses are not catered towards us. We are targeted differently in advertising, heck, talking about it in forums is a free form of advertising.

RommelS said,

I've heard of her, but I don't listen to her, however, Nokia and Microsoft are aware of her popularity, and it's target audience. Having a popular pop singer is another way for the phone to get some publicity by attracting all of these people who doesn't use Windows Phone, and I am sure that the audience got an ear and eye full of Lumia information before the show.

Remember folks, stuff like theses are not catered towards us. We are targeted differently in advertising, heck, talking about it in forums is a free form of advertising.

This! People just don't seem to get the majority of the world aren't geeks and in this case, I'm sure the majority of geeks don't listen to hip-hip.

wixostrix said,

This! People just don't seem to get the majority of the world aren't geeks and in this case, I'm sure the majority of geeks don't listen to hip-hip.

I was at that event last night. I saw a couple of dorky white boys with the Lumia (they didn't work for Nokia). Then there was a couple of Nokia "plants" in the audience pretendig to be average users hoping someone would talk to them about the phone. The rest of the crowd had Androids, iPhones and Blackberrys)

Here is the interesting thing about the people with Blackberrys, they were mostly African Americans. In fact I read a survey last year that broke down smartphone users by nationality and African Americans were the #1 users in the US that use Blackberry.

To put it simple, it was smart of Nokia to put Nicki Minaj up there. Especially with her influence in this genre. What is ironic is that Nicki herself tweeted about that event using her Blackberry.