Lumia 900 launches on Easter; some AT&T stores will still be closed

It's safe to say that Nokia, AT&T and Microsoft want the launch of the Windows Phone-based Lumia 900 to be as big as possible. However, the companies also all agreed to launch the smartphone in the US tomorrow, Easter Sunday. The problem, as the New York Times reports, is that some AT&T and Microsoft Store locations simply won't be open on that day.

A Microsoft spokesperson confirmed this situation, which means that if you wanted to drive to your local AT&T store or Microsoft Store location to buy the Lumia 900 tomorrow, it's entirely possible that you might be greeted with a "Closed" sign and a locked door.

However, no one at Microsoft, Nokia or AT&T would say why Easter Sunday was picked for the US launch date of the smartphone. While it's not unknown for some phones to get their official release on a Sunday, it does seem odd that those companies would pick Easter Sunday for the launch of the Lumia 900, perhaps the most anticipated Windows Phone release since the OS was launched in 2010.

However, as we have reported earlier, some people who pre-ordered the Lumia 900 online have already begun to receive their smartphones in the mail. Hopefully the matter of the retail launch happening on a day when many stores won't be open for business won't be a huge hurdle.

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This is a crap story.. the real story is the luke warm reviews of the Lumia.... yawn, still no excitement in the Windows Phone world.

derekaw said,
This is a crap story.. the real story is the luke warm reviews of the Lumia.... yawn, still no excitement in the Windows Phone world.

Yes the camera quality especially. It is a shame, with a Carl Zeiss lens, I was expecting a better review for the camera. Sadly, I was wrong.

AWilliams87 said,
WP doesn't have Instagram or Words With Friends, so no young person will buy it.

Instagram recently launched on Android for the first time. And yet, many young people bought Android devices. So what is your excuse for that?

AWilliams87 said,
WP doesn't have Instagram or Words With Friends, so no young person will buy it.

Because everyone knows that WP7 with far MORE commercial games than Android is a horrible experience for the younger generation...

Really?

nohone said,

Instagram recently launched on Android for the first time. And yet, many young people bought Android devices. So what is your excuse for that?

Well let's analyze that now. About 45% have Apple and 52% have Android. Instagrams user base gained 1 Million people on Android alone in 1 day. Now friends are talking about it.

Windows Phone users are left in the dark. In the end, it is all about market share.

nohone said,

Instagram recently launched on Android for the first time. And yet, many young people bought Android devices. So what is your excuse for that?

I believe that it has become a "hip" thing to defy apple and buy a "droid". After all, people and especially youngsters want something new after a short time. Android caters to this want by keeping the UI fresh, whether stock/Sense/Blur/Touchwiz/others, the iPhone on the other hand has pretty much the same UI since its launch except for a redesigned dock and wallpapers on the app launcher. This same UI gets boring after a while and this is where the user turns to android.

UndergroundWire said,

Well let's analyze that now. About 45% have Apple and 52% have Android. Instagrams user base gained 1 Million people on Android alone in 1 day. Now friends are talking about it.

Windows Phone users are left in the dark. In the end, it is all about market share.

The fact is, Since Oct 2010, Instagram has been available on the iPhone app store. Over that time, millions of Android devices have been sold. People had no problem buying Android devices that did not have Instagram available to them. While people who use Instagram may like it, they were able to get by without it on Android devices.

It reminds me of that old joke - A guy from Europe arrived at Ellis Island during the 1800s. He got his papers to enter the U.S. and immediately turned around, telling all new arrivals to get out of his country. Andriod users went 1.5 years without Instagram. They now have it for a week, and suddenly all devices that do not have it are junk and doomed to failure because it is not available. But if you were to say that Android was doomed because it did not have Instagram, you would have more than a few Android users crying "hater."

nohone said,
---

You are missing my point completely. If Android and iPhone users have it now, then that means ~95% of smartphone user devices have it. You see, the marketshare plays against Windows Phone if they don't have the app. iPhone + Android = ~95%. It is no secret that WP has a pathetic low number, And that it is missing A LOT of apps. Now you have to deal what people are talking about today (Draw Something, Words With Friends, Instagram, Angry Birds Space). By the time Windows Phone gets it, the hype is mostly gone.

Windows Phone reminds me of a third world country. Fly to one today and it looks like you stepped into the past. Windows Phone will get the app love but not for a few months and by then the hype is mostly over.

My friends are pretty split. Mostly Android users vs iPhone users. We talk about something, we check it out on the app store. Windows Phone users are not invited to the party.

It's not like phones aren't going out already, lots of people who pre-ordered have one and most people wouldn't think to go out and buy a new phone on Easter day, they'd be out at a party or over with family etc. This really isn't an issue guys, but hey, there's no news like "bad news" right?

Sounds like a brilliant plan. Better yet, launch the next product on the first day of Christmas when practically all the stores are closed.

AtriusNY said,
First day of Christmas? Christmas is only one day.

Depends on where you live apparently… In the Netherlands we have two officially, and a third informal one.

.Neo said,

Depends on where you live apparently… In the Netherlands we have two officially, and a third informal one.

It doesn't really depend on where you live, "the first and the second" day of Christmas are expressions in Dutch - because of your public holidays. There is only one Christmas day and one Christmas day only. Unless of course Mary gave birth in two days.

AtriusNY said,
Just checked your location. You probably literally translated Eerste Kerstdag to English.

Probably.

.Neo said,
Sounds like a brilliant plan. Better yet, launch the next product on the first day of Christmas when practically all the stores are closed.

lol I celebrate 12 days of Christmas. Anyway, yeah it was a dumb idea to launch it on a Sunday because lots of places are closed anyway, especially on Easter. They should have launched yesterday.

Enron said,

lol I celebrate 12 days of Christmas. Anyway, yeah it was a dumb idea to launch it on a Sunday because lots of places are closed anyway, especially on Easter. They should have launched yesterday.

maybe they dont want to have places open.. because then their product wont get judged by the line up sizes instead of the actual product.. This is not a new iphone and they know it.. thousands of people will not line up.. and many may call it a failed product because of that fact.. That is what they are trying to avoid..

This is a product that they are probably going to be pushing over the next few weeks and know that it will not sell out on the first day anyway.. Also it will cause many more to order it online.

AtriusNY said,
First day of Christmas? Christmas is only one day.

In Romania, there are 3 days of Christmas (25, 26, 27). Not everything revolves around America, especially Holidays.

fanel89 said,

In Romania, there are 3 days of Christmas (25, 26, 27). Not everything revolves around America, especially Holidays.

Those are public holidays due to Christmas. Not 3 days of Christmas.

And I am not even from the US.