Lumia 920 to be Everything Everywhere UK exclusive?

Nokia is still staying frustratingly tight-lipped regarding its plans for the two new Windows Phone 8 devices it launched last week, but that hasn’t stopped the rumour mill from churning out hints of what is to come. Days after it emerged that the new flagship Lumia 920 is expected to launch on AT&T in the United States on November 2, information is continuing to drip out about launch plans for the device on the other side of the Atlantic too.

 

Quoting anonymous but informed sources, The Financial Times reports that Everything Everywhere – the joint venture overseeing the T-Mobile and Orange brands in the United Kingdom – will exclusively launch the Lumia 920 in the UK. An official announcement could come as early as tomorrow – Everything Everywhere will be hosting a press conference at 0900 BST to launch its new 4G LTE service, making it the first 4G provider in the UK. It's also believed that the company could be launching a spin-off brand to market 4G as the next big thing.

Previous reports suggest that the Lumia 920 will debut in Europe around the same time as in the US, which would make the new Windows Phone one of the first 4G devices available in the UK, providing a major marketing boost for the device in the tech-hungry British market. But Nokia won’t have it all to itself – the new iPhone, due to be announced on Wednesday, is expected to go on sale as soon as September 21, several weeks ahead of the new Lumia’s expected launch.

Much will hinge on the timing of Everything Everywhere’s 4G launch, of course. While its service will be announced tomorrow, a nationwide 4G network doesn’t simply launch overnight, and it’s been only a few weeks since the company got the official thumbs-up from the UK telecommunications regulator, Ofcom, to launch its 4G services, by converting some of its existing 3G spectrum.

Neowin will be at the Everything Everywhere 4G announcement tomorrow, so be sure to check back with us tomorrow to get all the latest on the UK’s first 4G service… and hopefully confirmation that the Lumia 920 is headed to the UK too!

Source: FT.com via Trusted Reviews

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29 Comments

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iPhone 5 on the new Everything Everywhere LTE network will be nice.

Need to watch out in Apple keynote on Wednesday if they mention LTE support in the UK

and people wonder why windows phones are not popular or widely used here in the usa. there is virtually no promotion for it other than overseas.

I can't say I have EVER had a problem with T-Mobile, I have amazing signal and on the rare occasion the signal is low it switches to Orange. I have H+ pretty much everywhere I go I just hope they roll out their LTE quickly. I'll be getting one when I know the network is up and running properly. I hate O2, vodafone signal seems rubbish wherever I was and three.... well, just no.

Nooooo! Apple learned their lesson with their O2 exclusivity... Nokia should learn from the same mistakes. Exclusivity agreements just don't work in the UK. People choose their network based on the quality of coverage and contract bundles, not by what phones are available on the network. I will not switch from Vodafone just because I want the 920, Orange and T-Mobile reception at my work place is shockingly bad and "mediocre" at home.

I think this is an "LTE" exclusive for EE, not an "exclusive" - could it be that this is available on Vodafone/O2 in a non-LTE variant?

TogoP said,
I think this is an "LTE" exclusive for EE, not an "exclusive" - could it be that this is available on Vodafone/O2 in a non-LTE variant?

Now that you mention it that could be the case, not everyone in the EU has or will have LTE networks up anytime soon. Everyone else could get 3G+ or is that 3.5G?

T-Mobile **** reception. Orange **** reception and very expensive. No thanks I would rather pay £500 to buy it.

I have over a year left on my Vodafone contract so I was going to recklessly buy one of these at full price on launch day. Nokia have definitely lost a sale if this is true.

Sucks that it's an exclusive (rumoured) however if it had to be an exclusive, it obviously should have been Everything Everywhere considering they have the rights to be the first telecoms company to launch the first 4G network in the UK.

Luckily I'm on Orange any my contract ends at the end of October, just in time for the new Lumia 920

Unplugged said,
Yeah..... Selective Availability.

That will help Nokia sell s*** load of phones and bail them out of the red.

Might be a smart idea, if it's the UK's first 4G phone then it might sell but I agree, unless this exclusive is for a short time, this will limit sales. Do remember we'll still have the 820 and other Windows Phones coming out.

I hope this isn't true. Even though I'm on Orange anyway, I hate exclusives. It's unfair to other potential customers. And it's probably just going to make the phone more expensive, too.

This does seem like a colossal oversight to me if that's the case. They'll never get the market share they need if they pull moves like this?!

Chicane-UK said,
This does seem like a colossal oversight to me if that's the case. They'll never get the market share they need if they pull moves like this?!

Especially with EE's current image, everyone I know who is with them (or one of their original companies namesakes as I still don't know whats going on) is ditching them to move to different companies with better service

Teebor said,

Especially with EE's current image, everyone I know who is with them (or one of their original companies namesakes as I still don't know whats going on) is ditching them to move to different companies with better service

Absolutely. I think I know of one person in about 20 people who are with them.. the rest are Vodafone / O2 / Three.

Chicane-UK said,

Absolutely. I think I know of one person in about 20 people who are with them.. the rest are Vodafone / O2 / Three.

I've got an opposite story, people who are with Vodaphone and even O2 are moving to Orange. Vodaphone people are getting annoyed due to lack of signal even with that signal booster.

Hmm... interesting! I personally dropped Vodafone and went to Three partly because of a stonking deal, but also because signal was getting a bit poor in other areas. However around where I work we have a corporate deal with them too so they've put in special / extra capacity just for our location so we always have excellent signal here.

Luckily for me, this is the network I'd be using. But I really don't like these exclusive deals and I don't understand how they'd be beneficial to either Microsoft or Nokia. Surely an increase in market share is the better option?

There is some logic to it (although, for Nokia, given their current situation, perhaps not much).

EE will have signed a contract to pay Nokia $xxxxxx to keep the other networks away for a limited time. EE will be hoping that the appeal of the Lumia will draw more people to use their network, and at the same time increase contract fees to customers that want it.

O2 and Apple pulled a similar stunt with the iPhone. Except in this case the potential problem is that people aren't climbing over each other to get hold of a Lumia like they were the iPhone, so it's probable that this will just harm Lumia 920 sales in the UK.

Calum said,
Luckily for me, this is the network I'd be using. But I really don't like these exclusive deals and I don't understand how they'd be beneficial to either Microsoft or Nokia. Surely an increase in market share is the better option?

I believe the benefit for MS and Nokia is that part of the exclusive deal is that the carrier itself has to also agree to put the device front and center in it's shops and promote/market it as well. Otherwise they could very well just order a few and toss them in the back corner as we've seen with the first gen WP7 devices.

Maybe some more money changes hands as well but i'm sure it's all about marketing the devices and actually pushing them.

If this happens then i'm afraid i'll not be getting one in the end.
I'm happy with my supplier and happy with the contract i am on.

Also... can anyone actually connect to the 4G service yet?

The new service hasn't been announced or launched - hence why we'll be at the launch announcement tomorrow...

So, no.

gcaw said,
The new service hasn't been announced or launched - hence why we'll be at the launch announcement tomorrow...
So, no.

Cheers for the heads up.
I'll call bs on the article at the moment then as it's just cutting to fine.
Of course if they somehow get the service up and running and good to go by the phones release and it's a equal or better service than my current supplier (and competitive) then i may consider the move.

I would move in a heartbeat if they could promise that support would be managed from the UK (or Ireland).

So, would this mean that customers of both T-Mobile and Orange in the UK would be able to get the phone, or is everything everywhere a totally new contract/company? I don't quite understand the way this is going to work, I assume that this is an umbrella style company and the existing T-Mobile and Orange companies would be the public facing element of this venture?

duddit2 said,
So, would this mean that customers of both T-Mobile and Orange in the UK would be able to get the phone, or is everything everywhere a totally new contract/company? I don't quite understand the way this is going to work, I assume that this is an umbrella style company and the existing T-Mobile and Orange companies would be the public facing element of this venture?

Communication of the new brand and how it will work has been a pretty serious failure IMHO, with many left wondering exactly what you've posed here.

Everything Everywhere has been around for some time - it's just a joint venture between Deutsche Telekom (T-Mobile) and France Telecom (Orange) in the UK. The two brands have been maintained, but behind the scenes, operations have been consolidated - and you can see the fruits of this effort when your phone registers "T-Mobile Orange" signal, for example.

EE has said it's committed to the two brands, but there have been rumours that it consolidate its efforts around the Everything Everywhere brand in the future (fuelled by the appearance of EE-branded stores), but nothing has been announced about this.

A more 'substantial' rumour is that EE will launch a third brand to promote its 4G services; the invites to the event - which, as you can see in the article above, feature the words 'BRAND NEW' - only add to this speculation. But again, this is purely the stuff of conjecture for now. We'll know more tomorrow!

Agreed.
Even their website is a bought in WordPress theme with a few blog entries, outdated pages and then links to both Orange and T-Mobile.

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