Lumia more searched for than Windows Phone

While Nokia's Lumia line and Microsoft's Windows Phone operating system go hand-in-hand, it appears people are more interested in learning about one than the other. Internet users are searching Google for the term "Lumia" at a far greater frequency than "Windows Phone."

As discovered by The Next Web, global Google queries for "Lumia" have rapidly ascended since the Microsoft-Nokia partnership was announced last year, according to data on Google Trends. Search queries for "Windows Phone" have largely remained flat over the same period of time. Following the launch of the Lumia 800 in October, queries for the brand began to skyrocket. Searches for Windows Phone did see a boost late last month when Microsoft revealed the next version of its mobile operating system, Windows Phone 8, however.

While Lumia outpaces Windows Phone in global searches, there are territories where Microsoft's mobile operating system garners more search queries. In the United States, for instance, Windows Phone queries have typically outpaced Lumia queries since the launch of Nokia's first Lumia product. Similarly, in terms of news references, Microsoft's Windows Phone brand has largely been featured in the headline of more articles than Nokia's Lumia brand (although only English-language headlines are taken into account for news references). 

One reason for the discrepancy could be marketing. When Nokia and Microsoft formed their smartphone partnership, Microsoft provided Nokia with more than a billion dollars – a significant portion of which was to be used for marketing expenses. Since the two companies teamed up, Microsoft has largely left it up to phone manufacturers and network carriers to advertise Windows Phone products. 

Via: The Next Web
Source: Google Trends

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33 Comments

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Truly not surprising, especially when "Windows Phone" can return articles going back to 2002 on Windows Phone.

Even WP7 is not widely used, and most people don't take time to learn how to force Windows Phone 7 into the search for an exact match.

I have even used Lumia even when looking for other Windows Phone information, but know that Lumia would be mentioned too.

yazb123 said,
Also worthy of noting, iPhone is more searched than iOS

As stated above, most users aren't even aware of the name iOS. That's because the two products are tied so closely together and it's not available to third-party developers. There's no reason for people to search for iOS -- they don't need to research the operating system since it's only available on one brand of phone.

yazb123 said,
Also worthy of noting, iPhone is more searched than iOS

Huge difference is Apple makes both iOS and the iPhone so it makes no difference whereas Microsoft makes Windows Phone and not the hardware, so for Microsoft it makes a big difference if nobody cares or knows what Windows Phone is than it will fail

Sonne said,

Huge difference is Apple makes both iOS and the iPhone so it makes no difference whereas Microsoft makes Windows Phone and not the hardware, so for Microsoft it makes a big difference if nobody cares or knows what Windows Phone is than it will fail

Not really, as long as people look for Nokia Lumia, Samsung Focus or ...
they are good

Sonne said,

Huge difference is Apple makes both iOS and the iPhone so it makes no difference whereas Microsoft makes Windows Phone and not the hardware, so for Microsoft it makes a big difference if nobody cares or knows what Windows Phone is than it will fail

Ya, not so much... People not 'caring' about the OS is why Android beat the crap out of iPhone...

Microsoft only real competition in the long haul is Android, which is why you see both Microsoft and Apple somewhat working together against Android. (Especially when Apple has a ton of 'crazy' patents and Microsoft has a lot of technical patents that can be used against Android.)

In the meantime, Android licensing fees to Microsoft is keeping WP7 funded quite well. So buy those Android devices, Microsoft needs the money for WP8 marketing.

.Neo said,
Maybe because people need less troubleshooting.

As funny as that is, it probably has something to do with it. I had issues with WinMo. I just don't with Windows Phone...

FalseAgent said,
...and "iPhone" is more searched than "iOS", "Samsung Galaxy" is more searched than "Android".

I was just about to post the same...

FalseAgent said,
...and "iPhone" is more searched than "iOS", "Samsung Galaxy" is more searched than "Android".

Exactly. It makes sense. The DEVICE is what is being marketed to consumers... Not the OS specifically...

FalseAgent said,
...and "iPhone" is more searched than "iOS", "Samsung Galaxy" is more searched than "Android".

Erm yeah might want to check some facts bro, because you are completely wrong

bogas04 said,
One simply doesn't give up searching the meaning of "Lumia".

It's a harry potter spell, meaning 'call me'

sagum said,

It's a harry potter spell, meaning 'call me'

Never heard that one before, couldn't find it in any list of harry potter spells either. If it is then it's in a translation.

I don't think any of my non-tech friends have heard about this brand (or care). WP7 just hasn't gained any popularity amongst the world, and that's sad, because it has so much potential.

tsupersonic said,
I don't think any of my non-tech friends have heard about this brand (or care). WP7 just hasn't gained any popularity amongst the world, and that's sad, because it has so much potential.

You should ask them, you might be surprised. At least here in the UK, we have lumia adverts on the TV, its been on the tv news and in news papers and glossy mags. Also, unless they don't use any of the social media sites too I'd be very surprised if they've not seen any mention of Nokia's new phone lumia etc. If thats the case, chances are your non-tech friends don't want and should not need a smart phone anyway, be it windows phones, iphones etc.

tsupersonic said,
I don't think any of my non-tech friends have heard about this brand (or care). WP7 just hasn't gained any popularity amongst the world, and that's sad, because it has so much potential.

Fact is that the majority of people don't really know the name of the Operating systems. It's really the devices that people go for and then the OS comes after that like the galaxy S III being an Android phone. WP7 is a great OS but it needs the highly recommended popular devices to get people asking, is that a windows phone.

Galaxy S didn't do well because it ran Android. It was a good device for a good price and the OS tipped it off. Now lots of people buy the Galaxy range, Windows phone needs the same and then that will bring more attention to the whole operating system.

Gaffney said,

Fact is that the majority of people don't really know the name of the Operating systems. It's really the devices that people go for and then the OS comes after that like the galaxy S III being an Android phone. WP7 is a great OS but it needs the highly recommended popular devices to get people asking, is that a windows phone.

Galaxy S didn't do well because it ran Android. It was a good device for a good price and the OS tipped it off. Now lots of people buy the Galaxy range, Windows phone needs the same and then that will bring more attention to the whole operating system.

Everybody knows what Android is, phones are known by the masses as either an Android or an iPhone. As ignorant as that is its the truth.

Nobody however knows what WP is. I think MS should have named their mobile OS something different, Windows doesn't inspire the same amount of confidence it once did.

.Neo said,

I leased a Samsung Galaxy S III, hence my reply.

Oh ok, I knew you were on the fence before the upgrade thing. I can understand why you wouldn't get one at this point.

Enron said,
Oh ok, I knew you were on the fence before the upgrade thing. I can understand why you wouldn't get one at this point.

I got the Nokia Lumia 900...