Lumia sales off to a great start for AT&T

Today, at the UBS media and communications conference, AT&T stated that it had sold 6.4 million smartphones in only two months and that the Lumia phones were off to a great start.

The comment came from the man at the top, Ralph de la Vega (the company’s chief executive) and he stated he is “really excited” about Windows Phone sales and that Lumia phones were selling “very well”. He went on to state that the inventory for these phones was tight which lines up to previous information about the devices selling out at many retailers on and after the launch date.

For Nokia and Microsoft, this is fantastic news. Both companies need Windows Phone to take a modest chunk of the market to justify their significant investments into the platform.

While we are still lacking hard sales numbers, early indicators suggest that Windows Phone 8 is off to a much better start than Windows Phone 7.

It will likely be a few more weeks until we hear any more about sales of the platform. We are eagerly awaiting the financial earnings calls from Microsoft, Nokia, HTC to see how well (or poorly) the Windows Phone 8 launch affected their bottom line.

Source: Economic Times

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The truth is Nokia are having production difficulties. The floating camera assembly is proving more difficult to manufacture in quantity than they thought. This will be resolved. With the Chinese 920T coming online, I fully expect the Lumia line to at least match Samsung sales in China and easily overtake the old iPhone which can only work on 2G GSM on China Mobile.

If that rumor that Nokia got an order for 2.4million Lumia 920s you have to wonder with how exclusive it is, what orders they got for the rest of the Lumia line? I also read that the Chinese market variant, the 920T has also just started going out. I dunno when the new 620 will go on sale but add it's good looks and low price into the mix with the 8xx models out there and Nokia could very well be in for a strong Q4 2012 and Q1 2013.

We still haven't seen a new 7xx lumia model either. And I have no doubt that Verizon would like to get their hands on a tweaked and also exclusive 920 model, probably a 922 in a few months if AT&T posts good 920 sales.

I still don't see how people can compare Windows Phone and Android.
You need to take in to consideration that there's like 100 Android phones on the market to every 1 Windows Phone. And that Android phones are available damn near everywhere, even in your average corner store, range from very cheap to fairly expensive. And as Pay as you go.
If Windows Phone was available everywhere, cheap, and as pay as you go, I bet theyd sell way more than Android.
Ive bought so many Android phones and have hated most of em, but I just don't have access to much Windows Phone selection. And what I can find, are expensive, and definitely wont find one with Windows Phone 8.

MSFT isn't going to abandon wp. it is here to stay. today google is on top, in 10 years they can find themselves at the bottom just like RIM. that is what is exciting. MSFT has nothing to lose, google has to play defense from now on. king of the hill is a temporary status as MSFT, Apple, and soon google know.

neonspark said,
MSFT isn't going to abandon wp. it is here to stay.

Just tell to the customer that believed in MS and WP 7.x

Brony said,

Just tell to the customer that believed in MS and WP 7.x

Umm actually they are not left behind, they are getting 7.8 and there was something on Neowin not too long ago that showed additional things coming out for WP 7.x beyond 7.8. I guess your definition of left behind is that near phones have added HW and you want MS to replace your phone.

Sounds like just 6.4 mill smartphones, that would imply iPhone and Android are lumped in that figure as well. So does that really mean, if it's not good for Windows Phone, does that mean not good for iPhone and Android as well because 6.5 mill in two months seems low. Maybe my reality distortion field is warped and I have a false sense of what is considered good or bad these days

"Traffic in stores has been strong," de la Vega said. The executive cited strong sales of Apple Inc's iPhones and phones based on Google Inc's Android software and Microsoft's Windows software.

He also told reporters that Nokia's Lumia phones were selling "very well" at the No. 2 US mobile service provider, adding that inventory was tight for Lumia phones.

The statement is mostly about sales overall being good, rather than those for a specific platform outshining others. No firm number on Lumias, but I'd guess that "very well" would mean at least one in ten, likely more.

I went to the ATT store today and asked the rep I was working with how many Lumia 920s they are selling and he indicated that they've had more than 15 shipments with at least 500 in each lot so at least at that store its been at least 750 units. Who knows how well the other stores have done. It was a midsized store with about 10 customers in it at the time and 3 of them were looking at the Windows Phones and were clearly not together as they each had a different rep. I have no clue as to what they walked out with though.

Inventory isn't *tight*--it's completely dry for the colors worth looking at.

People are still waiting for phones to ship that were ordered nearly a month ago. I'm not sure where the bottleneck is exactly, but this is a fail for all involved.

Joshie said,
Inventory isn't *tight*--it's completely dry for the colors worth looking at.

People are still waiting for phones to ship that were ordered nearly a month ago. I'm not sure where the bottleneck is exactly, but this is a fail for all involved.

Huh, usually when a phone is selling out faster than it can be made that is called a success.

Not when it comes to anything related to MS though. That's a resounding failure.

I'm waiting for the first person to pop in and twist it with something about how Nokia knows they are going to fail so why spend money making the devices at all...

Shane Nokes said,

Huh, usually when a phone is selling out faster than it can be made that is called a success.

Not when it comes to anything related to MS though. That's a resounding failure.

I'm waiting for the first person to pop in and twist it with something about how Nokia knows they are going to fail so why spend money making the devices at all...


This has nothing to do with MS. The fail is on the part of at&t and Nokia for being so horrifically ill-prepared that anyone would ever have to stare at a back-order alert for a month over a newly launched product going into the holiday shopping season.

Everyone--EVERYONE--who made the mistake of trying to buy an at&t Lumia 920 in blue or yellow after its first 48 hours on the market was rewarded with a terrible customer experience. Many were met with automatic, unexplained order cancellations. Most still haven't had a device shipped.

This isn't a matter of continuous demand--the INITIAL DEMAND still has NOT BEEN MET, and no doubt thousands of people have simply given up along the way.

I am absolutely certain that this mess would never happen if the same demand targeted Samsung or HTC. It's a shame the Ativ is ugly as hell and the HTC is...well, HTC.

Shane Nokes said,
Huh, usually when a phone is selling out faster than it can be made that is called a success.

Agreed, but h8ers gotta h8.. right?

Joshie said,

This has nothing to do with MS. The fail is on the part of at&t and Nokia for being so horrifically ill-prepared that anyone would ever have to stare at a back-order alert for a month over a newly launched product going into the holiday shopping season.

Everyone--EVERYONE--who made the mistake of trying to buy an at&t Lumia 920 in blue or yellow after its first 48 hours on the market was rewarded with a terrible customer experience. Many were met with automatic, unexplained order cancellations. Most still haven't had a device shipped.

This isn't a matter of continuous demand--the INITIAL DEMAND still has NOT BEEN MET, and no doubt thousands of people have simply given up along the way.

I am absolutely certain that this mess would never happen if the same demand targeted Samsung or HTC. It's a shame the Ativ is ugly as hell and the HTC is...well, HTC.

You're right. Nintendo never had a shortfall of Wii's back in the day, the Surface didn't sell out on Day 1, and the newer Kindle models didn't either.

Sell out on devices happens all the time, especially when a product is selling better than expected.

That's considered a good sign when you have to ramp up production to meet a greater than expected demand.

Joshie said,
This has nothing to do with MS. The fail is on the part of at&t and Nokia for being so horrifically ill-prepared that anyone would ever have to stare at a back-order alert for a month over a newly launched product going into the holiday shopping season.

Everyone--EVERYONE--who made the mistake of trying to buy an at&t Lumia 920 in blue or yellow after its first 48 hours on the market was rewarded with a terrible customer experience. Many were met with automatic, unexplained order cancellations. Most still haven't had a device shipped.

This isn't a matter of continuous demand--the INITIAL DEMAND still has NOT BEEN MET, and no doubt thousands of people have simply given up along the way.

I am absolutely certain that this mess would never happen if the same demand targeted Samsung or HTC. It's a shame the Ativ is ugly as hell and the HTC is...well, HTC.

Actually it isn't even AT&T because it is Nokia that is only giving out a limited number of handsets - the carrier in the country I reside it was supplied just enough so each store had 6 units. If there is someone to blame it is Nokia not cranking up the assembly and ensuring that there was sufficient supply at launch time.

Shane Nokes said,

You're right. Nintendo never had a shortfall of Wii's back in the day, the Surface didn't sell out on Day 1, and the newer Kindle models didn't either.

Sell out on devices happens all the time, especially when a product is selling better than expected.

That's considered a good sign when you have to ramp up production to meet a greater than expected demand.


I'm sorry, were people who ordered a Surface at the end of October still waiting for it to ship at the end of November? Were people who preordered a Wii met with a three week delay after launch?

My point is very simple here. All I'm saying is that they're taking unreasonably long to fulfill orders that were placed when the handsets were still advertised as in-stock. If you can, somehow, find evidence that it's the norm for electronics that sell out at launch to take a month before they start shipping again, I'll back off, but I'm pretty sure it isn't.

Of course, everyone is still more than welcome to ignore my point and pretend I'm suddenly anti-Microsoft. I'm pretty sure in ten years as a member on Neowin I've only ever been accused of being a fanboy, so it's nice to celebrate opposite day with people who apparently only see in black and white.

Joshie said,

I'm sorry, were people who ordered a Surface at the end of October still waiting for it to ship at the end of November? Were people who preordered a Wii met with a three week delay after launch?

My point is very simple here. All I'm saying is that they're taking unreasonably long to fulfill orders that were placed when the handsets were still advertised as in-stock. If you can, somehow, find evidence that it's the norm for electronics that sell out at launch to take a month before they start shipping again, I'll back off, but I'm pretty sure it isn't.

Of course, everyone is still more than welcome to ignore my point and pretend I'm suddenly anti-Microsoft. I'm pretty sure in ten years as a member on Neowin I've only ever been accused of being a fanboy, so it's nice to celebrate opposite day with people who apparently only see in black and white.

Where did I say anything about being anti or pro anything?

I made points regarding initial sell out and scarcity of stock. If you tried to buy a Wii early on you would know how crazy it was.

I will thank you to not try to make it look like I said something that I did not.

Shane Nokes said,

You're right. Nintendo never had a shortfall of Wii's back in the day, the Surface didn't sell out on Day 1, and the newer Kindle models didn't either.

Sell out on devices happens all the time, especially when a product is selling better than expected.

That's considered a good sign when you have to ramp up production to meet a greater than expected demand.

Yes, Nokia is going good with their original stock, but here in Australia, they are taking their sweet time getting that stock around the country.

It's stupid that the stock is sitting here in Australia, and I am waiting until mid next week to be given by device.

Nokia are the ones holding it up, and I've confirmed that with all 3 major operators here. There are problems with both 920 and the 820 in this market.

I think you are right. In Romania, for all 5 carriers (15 million customers) there were 2500 pcs of Iphone 5 on launch day. Guess how long it took to sell out...

Joshie said,

I'm sorry, were people who ordered a Surface at the end of October still waiting for it to ship at the end of November? Were people who preordered a Wii met with a three week delay after launch?

My point is very simple here. All I'm saying is that they're taking unreasonably long to fulfill orders that were placed when the handsets were still advertised as in-stock. If you can, somehow, find evidence that it's the norm for electronics that sell out at launch to take a month before they start shipping again, I'll back off, but I'm pretty sure it isn't.

Of course, everyone is still more than welcome to ignore my point and pretend I'm suddenly anti-Microsoft. I'm pretty sure in ten years as a member on Neowin I've only ever been accused of being a fanboy, so it's nice to celebrate opposite day with people who apparently only see in black and white.


I think you are right. In Romania, for all 5 carriers (15 million customers) there were 2500 pcs of Iphone 5 on launch day. Guess how long it took to sell out...

Joshie said,

I'm sorry, were people who ordered a Surface at the end of October still waiting for it to ship at the end of November? Were people who preordered a Wii met with a three week delay after launch?

My point is very simple here. All I'm saying is that they're taking unreasonably long to fulfill orders that were placed when the handsets were still advertised as in-stock. If you can, somehow, find evidence that it's the norm for electronics that sell out at launch to take a month before they start shipping again, I'll back off, but I'm pretty sure it isn't.

Of course, everyone is still more than welcome to ignore my point and pretend I'm suddenly anti-Microsoft. I'm pretty sure in ten years as a member on Neowin I've only ever been accused of being a fanboy, so it's nice to celebrate opposite day with people who apparently only see in black and white.


Joshie said,

I'm sorry, were people who ordered a Surface at the end of October still waiting for it to ship at the end of November? Were people who preordered a Wii met with a three week delay after launch?

My point is very simple here. All I'm saying is that they're taking unreasonably long to fulfill orders that were placed when the handsets were still advertised as in-stock. If you can, somehow, find evidence that it's the norm for electronics that sell out at launch to take a month before they start shipping again, I'll back off, but I'm pretty sure it isn't.

Of course, everyone is still more than welcome to ignore my point and pretend I'm suddenly anti-Microsoft. I'm pretty sure in ten years as a member on Neowin I've only ever been accused of being a fanboy, so it's nice to celebrate opposite day with people who apparently only see in black and white.

When the iPhone 4 was released for pre-order in Australia, I ordered it. After launch, I waited 7 weeks to take delivery of my device.

Back off.

Nashy said,

Yes, Nokia is going good with their original stock, but here in Australia, they are taking their sweet time getting that stock around the country.

It's stupid that the stock is sitting here in Australia, and I am waiting until mid next week to be given by device.

Nokia are the ones holding it up, and I've confirmed that with all 3 major operators here. There are problems with both 920 and the 820 in this market.

Sorry I forgot my /s for that post.

I was being sarcastic and pointing out products that did have short stock and long waits at launch.

I was pointing out that the idea that this doesn't happen regularly in the tech world is insane.

Stuff runs out when demand exceeds supply.

Shane Nokes said,

Sorry I forgot my /s for that post.

I was being sarcastic and pointing out products that did have short stock and long waits at launch.

I was pointing out that the idea that this doesn't happen regularly in the tech world is insane.

Stuff runs out when demand exceeds supply.

Got ya.

Still stands, I wish Nokia would hurry up, I want my 920! :-p

Nashy said,

Got ya.

Still stands, I wish Nokia would hurry up, I want my 920! :-p

I hear ya and wish you luck

I would snag a 920, but my funds are being saved up for house and a surprise for the fiancée.

Plus I still have several months until I'm eligible for promo pricing again.

Shane Nokes said,

Where did I say anything about being anti or pro anything?

I made points regarding initial sell out and scarcity of stock. If you tried to buy a Wii early on you would know how crazy it was.

I will thank you to not try to make it look like I said something that I did not.


You readily made the cop-out argument that I was somehow holding Microsoft to a different standard from everyone else simply because they're Microsoft, and I can't figure out how to twist reality into a shape that makes that sound like anything other than a "typical anti-MS" accusation.

You took the immediate stance that ANY negative view on the handling of the Lumia 920 launch is baseless, took a wholly dismissive tone toward my entire opinion, and then took a self-righteous tone when I defended myself.

You then proceeded to dodge my last challenge--one I can't help but think is reasonable. From the onset, my claim was that Nokia's handling of launch was poor. You extrapolated the fark out of that claim, and have done nothing but ignore the substance of it this whole time.

My claim is that they are rewarding customers providing demand with a poor customer experience by failing to fulfill that demand. LET ME BE CLEAR: this is NOT people who ordered it after order pages were already marked "out of stock". This is people who were given every indication that the merchandise was IN STOCK, placed orders, and then went a month hearing NOTHING from ANYONE to give them ANY idea when their order would ship. Not even an approximation. Not even "by the end of the year". Jack. Bloody. ****.

I know this because I'm one of them. I ordered the Lumia 920 on November *10th* and have heard ZERO word from ANYONE. There have been no press releases. No NOTHING. But please, DO GO ON telling me how this is a RESOUNDING success for Nokia et al. I'm SO TERRIBLY happy that MY sitting in the farking dark is such a GREAT thing for them.

God.

Joshie said,

You readily made the cop-out argument that I was somehow holding Microsoft to a different standard from everyone else simply because they're Microsoft, and I can't figure out how to twist reality into a shape that makes that sound like anything other than a "typical anti-MS" accusation.

You took the immediate stance that ANY negative view on the handling of the Lumia 920 launch is baseless, took a wholly dismissive tone toward my entire opinion, and then took a self-righteous tone when I defended myself.

You then proceeded to dodge my last challenge--one I can't help but think is reasonable. From the onset, my claim was that Nokia's handling of launch was poor. You extrapolated the fark out of that claim, and have done nothing but ignore the substance of it this whole time.

My claim is that they are rewarding customers providing demand with a poor customer experience by failing to fulfill that demand. LET ME BE CLEAR: this is NOT people who ordered it after order pages were already marked "out of stock". This is people who were given every indication that the merchandise was IN STOCK, placed orders, and then went a month hearing NOTHING from ANYONE to give them ANY idea when their order would ship. Not even an approximation. Not even "by the end of the year". Jack. Bloody. ****.

I know this because I'm one of them. I ordered the Lumia 920 on November *10th* and have heard ZERO word from ANYONE. There have been no press releases. No NOTHING. But please, DO GO ON telling me how this is a RESOUNDING success for Nokia et al. I'm SO TERRIBLY happy that MY sitting in the farking dark is such a GREAT thing for them.

God.

Again I will ask, and this is the last time I will be nice about it for you to not twist what I have said.

I never said it makes consumers happy or that it should.

I said that it is an indicator that demand far exceeds initial expectations and that means having to ramp up production.

That's a good thing for them since it means making more money than initially expected.

News like that is causing Nokia stock to rise in value. If they continues to happen they will be able to expand production and hopefully get their production capabilities back to where they once were.


I personally think this story has turned into a positive for them. BTW if you're having this much trouble contact Stephen Elop. Evidently in cases like yours he has been making sure the customer has been taken care of.

AJerman said,
I wonder how much "a great start" is compared to Android's 75% of the sales, haha.

I know your trolling, but seriously? no one expects WP to beat or come close to android soon, even iOS is behind android - BUT that fact doesn't mean much beyond the fact that android is on a s**t load of phones in all price brackets and has been around for a good while. If popularity was the only measure of quality then Justin Bieber would be my #1 musician (or such like).

duddit2 said,

I know your trolling, but seriously? no one expects WP to beat or come close to android soon, even iOS is behind android - BUT that fact doesn't mean much beyond the fact that android is on a s**t load of phones in all price brackets and has been around for a good while. If popularity was the only measure of quality then Justin Bieber would be my #1 musician (or such like).

you destroyed the troll.

duddit2 said,

I know your trolling, but seriously? no one expects WP to beat or come close to android soon, even iOS is behind android - BUT that fact doesn't mean much beyond the fact that android is on a s**t load of phones in all price brackets and has been around for a good while. If popularity was the only measure of quality then Justin Bieber would be my #1 musician (or such like).

I don't get your point. Then is WP popular (number of sales) or not?.
a) Yes, it is popular, then is it poop like Justin Bieber? (that is also popular) or the comparison is only when we compare the number of sales with Android?.
b) No, it is not (yet) popular, then AT&T is BS.

The MAIN problem of the WP popularity is that MS is not loyal to any technology, MS could (will) cut WP if the sales are not as expected, leaving a "ton" of customer with a platform that no designer is supporting. So, it is not a minor issues.

seebaran said,
Wait. 6.4M Lumias or just total phone sales?

I took it as total phone sales, with Lumias some unknown portion of that. And the 6.4M number was for two months, with WP8 only being available for only half that time.

seebaran said,
Wait. 6.4M Lumias or just total phone sales?

most of them would be iphone 5. this is Neowin. expect win in it.
last time att said it sold lumia 900 well it only sold 300k(all lumias) in 3 months. wonder what this number would be.