Luxury BlackBerry phone launches in Europe for $2000

Nobody with two brain cells to rub together would dispute that Research In Motion, owners of BlackBerry, has had a truly disastrous year. From the catastrophic sales of the PlayBook, to the company’s unfortunate entanglement in August’s London riots; from the four-day global service outage in October, to the recent admission that the first desperately needed next-generation BlackBerry 10 devices are still almost a year away; RIM has courted calamity at just about every turn.

Perhaps more damning than these issues themselves is the company’s consistent failure to deal with them swiftly and decisively. If further proof was needed of the confused priorities and delusion at the company, RIM has now firmed up pricing for its latest handset, the Porsche Design BlackBerry P'9981.


RIM BlackBerry Porsche Design P9981. Image source: Pocket-lintRIM BlackBerry Porsche Design P'9981. Image source: Pocket-lint

With looks that could charitably be described as divisive, the device is essentially a checklist of unremarkable features wrapped in a designer body. The shell is forged from brushed stainless steel, with a leather rear, and includes the familiar BlackBerry QWERTY keyboard, although featuring a unique aesthetic. A 1.2GHz processor, 8GB of onboard storage and 720p video recording capabilities are also on the spec list, as is integrated NFC support.

Least interesting of all is the BlackBerry 7 operating system that’s running the show on this thing, albeit tweaked with some Porsche Design flourishes.

In fact, the only really remarkable feature of this device is its price tag. BlackBerry has confirmed that the P'9981 will make its European debut in the UK, where T3 reports it will sell exclusively at London's world-famous Harrods department store. Those with more money than sense who are keen to get their hands on it will have to hand over £1275 GBP ($2000 USD / €1500 EUR).

There is one tiny saving grace in all of this; the last we heard of the device, back in November, Research In Motion was suggesting that it would go on sale for £2000 ($3100 / €2400). Evidently, RIM saw some sense in deciding to lower the price considerably – though evidently not enough sense to abandon the whole idea, and focus on more important issues, such as accelerating the development of its next-gen BlackBerry 10 devices, delivering the delayed update for the PlayBook, or stabilising its share price.

RIM’s share value has collapsed by almost 80% this year; from a peak of $70.54, its shares are currently worth just $13.92.


Image via Pocket-lint

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23 Comments

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Blackberrys are on their way out the door. Smart phones are taking over. And RIM better realize that and soon before they become the "MySpace" of phones.

texasghost said,
Blackberrys are on their way out the door. Smart phones are taking over. And RIM better realize that and soon before they become the "MySpace" of phones.
Blackberry's are smartphones.

That looks atrocious - what the hell were they thinking? Porsche Design normally create good stuff including stylish shoes, excellent watches, etc.. not quite sure how this abomination ever came to be.

The more Blackberry produce bilge like this, the faster they deserve to die!

good god if I were Porsche I wouldn't want my name anywhere near that fugly overpriced piece of sh@t.... mind you Porsche aren't exactly known for cutting edge design now are they

next time RIM go ask they guys at JPL

Seems like an interesting move.

There are several rich blackberry fans, and they'd probably buy this.
And RIM must be selling it at an impressive margin.

FMH said,
Seems like an interesting move.

There are several rich blackberry fans, and they'd probably buy this.
And RIM must be selling it at an impressive margin.

I doubt it.
According to the numbers, there were about 300,000 Porsche owners in 2007. So lets guess and say that number rose just a tad. How many sells you think they will get form the 300,000 owners?

The phone is nice, but not a luxury model.
All one has to do is Google phones with real diamonds on them.
[img]http://amazingdata.com/mediada...020090717103336339.jpg[/img]

Anooxy said,
What's the luxurious part of this phone?

It's got "Porsche" on it. That immediately somehow gives them the right to jack the price up to ridiculous levels. Remember the Acer Ferrari laptops?

Long time BlackBerry supporter here, had a BlackBerry most of my professional life. I just treated myself to a iPhone 4S for Christmas and im thrilled i did

Eh, I think it's quite pretty. It's nice to have some brushed metal and sharp edges to look at every once in a while. Could do without the "Porsche Design" logo at the top though

2III7 said,
that phone is seriously ugly

you have ugly taste, this has just shown that even if you had $2000 to spend, this isnt the phone for you