MacWorld 2010 shifts to February

You may remember from last years MacWorld event that Apple announced they are pulling out from any future conventions, and will mainly rely on events hosted by themselves. This change has been dramatic for the show, and as such, there have been a few changes for next year.

First up, according to the IDG website, MacWorld is being held from February 9 to February 13 next year. In the past, dates have been in January. TUAW has posted details about the change, in which Paul Kent, the General Manager for the event, stated that exhibitors wished for MacWorld to be moved to a less stressful time of the year.

As the main partner, Apple, has dropped out, the physical size of the expo has been scaled down; as well as this, the focus is being shifted to independent software developers of Mac software, which will no doubt increase the community value of the event. There are currently over 10,000 people registered to attend the 2010 MacWorld. Keep your eyes on Neowin closer to the time of the expo in 2010 to see if any big announcements are made, but again, don't expect any from Apple as they aren't attending.

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2010 CES iLounge Pavilion to Feature Largest Display of iPod, iPhone and Mac Technologies in Show History
Arlington, Va., January 29, 2009 – The Consumer Electronics Association (CEA)® today announced that the iLounge® Pavilion, a unified iPod®, Phone® and Mac® exhibition area at the 2010 International CES®, has quadrupled in size since its official launch last week. The iLounge Pavilion, co-sponsored by CEA and iLounge.com, will feature manufacturers and retailers of iPod and iPhone accessories, related products and services, and based on requests from vendors, will now grow to include leading Mac developers and retailers as well. Owned and produced by CEA, the 2010 International CES, the world's largest tradeshow for consumer technology, is scheduled for January 7-10, 2010 in Las Vegas, Nevada.
"We have received an incredible response from companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES," said Karen Chupka, senior vice president, events and conferences, CEA. "In fact, the original space allocated for the pavilion sold out in less than one week – a CES show record - and we've quadrupled the space to accommodate the overwhelming demand. This exciting new CES Pavilion brings momentum to the consumer technology industry and reinforces the International CES as the global hub for the latest innovative technologies."
"Leading Apple developers and retailers are excited to have such an outstanding stage at the 2010 International CES," said Jeremy Horwitz, editor-in-chief, iLounge. "Whether they're showing off iPod accessories, iPhone applications, or the latest and coolest new Mac products, they know that they'll find the world's largest audience at this great new pavilion."
The iLounge Pavilion, originally floored with 4,000 net square feet of exhibit space which sold out in the first week following the launch, has increased to 18,000 net square feet. Exhibiting companies in the 2010 CES iLounge Pavilion, which will be housed in the Las Vegas Convention Center, South Hall 2, include Griffin Technology, Mobis Technology, Pro Clip USA, Scosche, Incase Designs, Incipio Technologies, iSkin and GelaSkins.
Companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES should contact Tira Gordon, National Account Manager for CES, at tgordon@CE.org.

Sean Bradford said,
2010 CES iLounge Pavilion to Feature Largest Display of iPod, iPhone and Mac Technologies in Show History
Arlington, Va., January 29, 2009 � The Consumer Electronics Association (CEA)� today announced that the iLounge� Pavilion, a unified iPod�, Phone� and Mac� exhibition area at the 2010 International CES�, has quadrupled in size since its official launch last week. The iLounge Pavilion, co-sponsored by CEA and iLounge.com, will feature manufacturers and retailers of iPod and iPhone accessories, related products and services, and based on requests from vendors, will now grow to include leading Mac developers and retailers as well. Owned and produced by CEA, the 2010 International CES, the world's largest tradeshow for consumer technology, is scheduled for January 7-10, 2010 in Las Vegas, Nevada.
"We have received an incredible response from companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES," said Karen Chupka, senior vice president, events and conferences, CEA. "In fact, the original space allocated for the pavilion sold out in less than one week � a CES show record - and we've quadrupled the space to accommodate the overwhelming demand. This exciting new CES Pavilion brings momentum to the consumer technology industry and reinforces the International CES as the global hub for the latest innovative technologies."
"Leading Apple developers and retailers are excited to have such an outstanding stage at the 2010 International CES," said Jeremy Horwitz, editor-in-chief, iLounge. "Whether they're showing off iPod accessories, iPhone applications, or the latest and coolest new Mac products, they know that they'll find the world's largest audience at this great new pavilion."
The iLounge Pavilion, originally floored with 4,000 net square feet of exhibit space which sold out in the first week following the launch, has increased to 18,000 net square feet. Exhibiting companies in the 2010 CES iLounge Pavilion, which will be housed in the Las Vegas Convention Center, South Hall 2, include Griffin Technology, Mobis Technology, Pro Clip USA, Scosche, Incase Designs, Incipio Technologies, iSkin and GelaSkins.
Companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES should contact Tira Gordon, National Account Manager for CES, at tgordon@CE.org.

Oh yes, and they'd have to compete with CES

HolyOne said,
Did Apple state a reason as to why they're pulling out of all events not hosted by themselves?

They have decided to concentrate on smaller events that they can hold themselves. They haven't really elaborated upon that but its been discussed by many media analysts and the like and the consensus is:

January is a bad time to Announce products for Apple as they don't have a set release cycle they simply announce products when they are finished.

The cost involved in going to Macworld each year vs the benefits publicity wise which they can generate with Low-Cost intimate events at their HQ

And the last one is Stock Prices. After each Macworld expo Apples stock drops instead of going higher usually because Apple simply don't have anything decent to unveil at the show due to the first reason I wrote above. WWDC by contrast is for Developers and so Consumer devices are not the focus of the event and the Stock price is usually unchanged.

It's a shame that they have pulled out of Macworld as I do enjoy the Stevenotes but it just makes WWDC even more satisfying when it swings around