The online casino of Macau gambling king Stanley Ho has teamed up with well-known lingerie maker Victoria's Secret to spice up its dealers.
DrHo.com said on Wednesday the U.S. based intimate apparel label would supply its latest outfits for dealers to be worn during live online games.
The company said its partnership with Victoria's Secret would give dealers a more sophisticated look.
"Choosing Victoria's Secret as our preferred brand, for a whole range of costumes, adds an extra touch of class and ambience to what is already a unique service for the Internet user. Combining the name of Dr. Ho, our revolutionary technology platform and a team of gorgeously dressed dealers as our ambassadors, we have created an intimate and lively atmosphere for those who are looking for that something extra when they play online."
"We need our dealers to be chic, smart and stylish," said Peter Kjaer, chief executive officer of DrHo.com.
The Web site will also offer its users the chance to cast their votes on their favorite dealer to become Miss DrHo.com.
News source: Reuters
View: DrHo.com Press Release
DrHo.com said on Wednesday the U.S. based intimate apparel label would supply its latest outfits for dealers to be worn during live online games.
The company said its partnership with Victoria's Secret would give dealers a more sophisticated look.
"Choosing Victoria's Secret as our preferred brand, for a whole range of costumes, adds an extra touch of class and ambience to what is already a unique service for the Internet user. Combining the name of Dr. Ho, our revolutionary technology platform and a team of gorgeously dressed dealers as our ambassadors, we have created an intimate and lively atmosphere for those who are looking for that something extra when they play online."
"We need our dealers to be chic, smart and stylish," said Peter Kjaer, chief executive officer of DrHo.com.
The Web site will also offer its users the chance to cast their votes on their favorite dealer to become Miss DrHo.com.
News source: Reuters View: DrHo.com Press Release
When a customer buys a prereleased CD, that person is sent an encrypted URL, which links to Speedera's streaming area, Smith said. The buyer can then listen to the music featured on the CD as often as desired. But once the CD is released to the public and presumably delivered to the customer, Speedera will block the Web address.
This also serves to protect the property of the music industry. After Napster, music companies grew hypersensitive to any offering that distributed copyrighted materials to a mass audience. They worried that the technology could be cracked and thereby allow the music to be copied, pirated and spread over the Web.
With Speedera's technology, listeners are kept from copying or recording the streamed music. Smith said there is a secret key embedded into the encryption that prevents anyone but the buyer to access the URL. He declined to offer specifics on how that is done.
"You can't record the music; nor can you e-mail to a friend. And it can't be accessed if someone posts it on a Web site," Smith said.
The technology is easily accessible for other kinds of media, such as video, and through different software, such as Microsoft's Windows Media and RealNetworks' RealMedia.
Sources close to Amazon said that if offering prereleased music over the Web proves successful, the e-tailer will likely extend the feature into other digital content.
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