Ripped from C|Net
IBM has agreed to pay San Francisco a $100,000 fine and almost $20,000 in related costs to clean up after the company's "Peace, Love & Linux" ad campaign, in which the company's ad firm spray-painted logos on sidewalks and streets around the city.
When affirmed by the city's Board of Supervisors and signed by Mayor Willie Brown, the deal will end a nine-month saga between Big Blue and the Bay Area over the simple stencil of a peace symbol, a heart and a penguin, the official Linux mascot.
"They knew exactly what they were doing," said Gavin Newsom, one of the city's 11 supervisors. "They branded the three images. They knew it would create marketing. It's the guerrilla marketing that Ogilvy cherishes so much."
Ad firm Ogilvy & Mather spearheaded the campaign for IBM, hiring people to paint sidewalks with the stencils in a black chalk that was supposedly biodegradable. However, after several months, many of the stencils could still be seen.
While the ad campaign amused many Linux enthusiasts, the city considered it nothing more than graffiti.
News source: C|Net
IBM has agreed to pay San Francisco a $100,000 fine and almost $20,000 in related costs to clean up after the company's "Peace, Love & Linux" ad campaign, in which the company's ad firm spray-painted logos on sidewalks and streets around the city.
When affirmed by the city's Board of Supervisors and signed by Mayor Willie Brown, the deal will end a nine-month saga between Big Blue and the Bay Area over the simple stencil of a peace symbol, a heart and a penguin, the official Linux mascot.
"They knew exactly what they were doing," said Gavin Newsom, one of the city's 11 supervisors. "They branded the three images. They knew it would create marketing. It's the guerrilla marketing that Ogilvy cherishes so much."
Ad firm Ogilvy & Mather spearheaded the campaign for IBM, hiring people to paint sidewalks with the stencils in a black chalk that was supposedly biodegradable. However, after several months, many of the stencils could still be seen.
While the ad campaign amused many Linux enthusiasts, the city considered it nothing more than graffiti.
News source: C|Net
To our valued customers:
We would like to take this opportunity to thank you for the support you've given 3dfx over the years. Through all our ups and downs, we've always been proud of our extremely loyal customers and fans. That's what makes our recent actions so difficult.
Although we've done our best to avoid taking drastic action, we have finally been forced to admit that there is no possible way we can continue in our current state. As such, we have negotiated an agreement with nVidia that will allow us to provide the best possible result to our creditors, investors, employees and customers.
Under this agreement, nVidia will acquire certain, specific assets from 3dfx including technology, company and product brands and other assets. In addition, the 3dfx board of directors has recommended to our shareholders the dissolution of the company over the next few months. Until that time, however, 3dfx products will remain available at various retail and online locations, and we will continue to support our current and future customers. For additional information, please see the press releases that were issued by 3dfx on December 15, 2000.
While we firmly believe this agreement is in the best interest of all involved, we deeply regret these actions. Again, we want to extend our sincerest thanks to every one of you who helped 3dfx revolutionize 3D graphics and 3D gaming on the PC.
Sincerely, Scott Sellers 3dfx Founder and CTO
Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!
Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.