Web advertising and marketing company DoubleClick Inc. at the end of last year dropped its Intelligent Targeting service, which tracked Web browsing habits with the intention of funneling targeted advertising reflecting a Web viewer's personal interests.
The New York-based company said, "Given the focus of our business, we have decided that the Intelligent Targeting product is not something we plan to pursue in today's environment."
Intelligent Targeting enabled advertisers to send ads to consumers who indicated a specific interest area, through either recent or frequent visits to particular types of Web sites, according to a description of the service on the DoubleClick Web site. The service tracked Web clickstream information.
DoubleClick isn't focusing on this particular technology and isn't dedicating resources to it, a company spokesperson said.
An analyst offered a differing view, however. Intelligent Targeting was "too much Big Brother," said Rob Enderle, a research fellow at Giga Information Group Inc. in Santa Clara, Calif.
"Users didn't like the fact that they were being tracked, so at the end of the day, the technology got a bad name," Enderle said.(So.. this is how long it took them to realized that? -Ed) "I think it became very difficult for retailers to use the technology, primarily because it gave them a bad name by association."
News source: ComputerWorld - DoubleClick discontinues Web tracking service
The New York-based company said, "Given the focus of our business, we have decided that the Intelligent Targeting product is not something we plan to pursue in today's environment."
Intelligent Targeting enabled advertisers to send ads to consumers who indicated a specific interest area, through either recent or frequent visits to particular types of Web sites, according to a description of the service on the DoubleClick Web site. The service tracked Web clickstream information.
DoubleClick isn't focusing on this particular technology and isn't dedicating resources to it, a company spokesperson said.
An analyst offered a differing view, however. Intelligent Targeting was "too much Big Brother," said Rob Enderle, a research fellow at Giga Information Group Inc. in Santa Clara, Calif.
"Users didn't like the fact that they were being tracked, so at the end of the day, the technology got a bad name," Enderle said.(So.. this is how long it took them to realized that? -Ed) "I think it became very difficult for retailers to use the technology, primarily because it gave them a bad name by association."
News source: ComputerWorld - DoubleClick discontinues Web tracking service
Award Winning, Secure Cable/DSL Routers
NETGEAR is exhibiting its line of Cable/DSL routers for the home user. Winner of a 2001 PC Magazine Editor’s Choice Award, the RP114 Web Safe Router has Web content filtering capabilities that enable parents to monitor and restrict their children’s access to objectionable Web sites. The RP114 is affordable and has easy, Web-based set-up. Parents can share the Internet connection among all of the computers in the home without having to worry about their children viewing inappropriate material on the Web. The MR314 Cable/DSL Wireless Router, based on 802.11b technology, allows wireless and wired LAN users to share a broadband Internet connection and is also equipped with Web content filtering capabilities. The advanced FR314 Cable/DSL Firewall Router includes Stateful Packet Inspection (SPI) for Denial of Service (DoS) attack protection and has received the five-star award from PC Magazine. The FR314 allows parents worry-free network administration with true, hardware-based firewall protection, providing Internet access filtering capability (based on time of day, Web site addresses and URL keywords), virtual private network (VPN) pass through, logging and reporting capabilities and easy, Web-based set up. The FR314 offers added security from hackers while controlling children’s access to the Web.
Powerline Technology for the Home
NETGEAR will provide demonstrations at its CES booth to show how a Powerline home network enables multiple PCs and entertainment devices to seamlessly share a broadband Internet connection, while other appliances simultaneously use the 110V electrical power. Industry standard HomePlug 1.0 specification compliant, the NETGEAR Powerline products enable users to network their homes by plugging into the existing 110V electrical outlets. The NETGEAR Powerline family of products operate at speeds up to 14 Mbps from anywhere in the home and includes the XE602 Powerline to Ethernet Bridge, a Powerline USB Adapter, and a Cable/DSL Powerline Router. The Powerline family of products can be combined with Internet-ready devices, such as Internet radio and networked digital video recorders and players, to stream audio and video to any room.
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