A GPS in your beer?
Posted by me101 on 10 March 2002 - 15:55 · no comments & 38 views
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So I went digging and found some info on this competition over on Ananova. Neat use of technology... I've not tracked down any info on the winner in Northern Ireland yet.
Budweiser has launched a World Cup promotion using global positioning satellite technology. It has hidden special transmitters inside beer cans and bottles sold in multi-packs in stores across the UK.
Opening a special can or bottle will be picked up by communications satellites. Winners will be tracked down and receive a trip to see England and Ireland in the World Cup finals.
Budweiser says the GPS promotion is a first for European consumers. The company says it has already randomly released 25 special multi-packs in stores throughout the UK. Each will have a single bottle or can containing no liquid, but a tiny GPS transmitter.
Budweiser are confident they'll be able to hand deliver tickets to each winner within 24 hours of receiving the signal, without the need for the winner to contact them.
The grand prizes include roundtrip airfares to Japan for two people, four nights' hotel accommodation and tickets to see both England and Ireland play a pool match.
"We're giving away ticket packages in a way that has never been done before," said the company's UK marketing manager Randall Blackford. "It's a fantastic way to promote Budweiser's official sponsorship of the 2002 FIFA World Cup."
As ever... list your woes below- be prepared to be verbally bashed though...... NO PORN THIS WEEK PLEASE!!!!!!!!! BTW -look at the time - 00:30 gmt!!! i work so hard for you people- i want to see appreciation.....!!!