Ads.com Launches, AdCritic Vows Competition
Posted by me101 on 30 April 2002 - 13:10 · 1 comment & 118 views
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Obtaining agreements from the Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA), they will be allowed to legally show commercials on the Web (Unlike Ads.com's rival, AdCritic.com which "operated outside the legal realm").
Ads.com will be featured on the Windows Media Player Guide, as well as the WindowsMedia.com site, the company said. The relationship with ABC means the commercials playing on the network's shows will be available on Ads.com.
John Atcheson, Ads.com president, said the idea for Ads.com started with his frustration with ads. He said he often found himself wanting to know the technical details about a product or the music used on an ad. "There was no place to get this information".
Advertisers do not have to pay Ads.com for their commercials to be on the site, nor does Ads.com have to pay, Atcheson explained. He said Ads.com has two other methods for generating revenue - charging the advertisers for offering consumers up to 10 product links, and selling consumer response data.
Ads.com will have some rivalry though in the near future (AdCritic, which went offline in December plans to relaunch), but until then, it looks like this will be the new place on the web to get your "fill of ads"!
Which is your favorite Ad?
The first 28GHz auction, held in November 2000, saw only 16 of the 42 available licences taken up. A second auction of the remaining 26 licences has been running for some six months, and has failed to attract a single bid.
Despite this, the government is confident that a 3.4GHz auction would be a success. "We're already had a number of expressions of interest from the market," said a spokesman for the Department of Trade and Industry (DTI), who told ZDNet UK that the proposed auction was part of the government's commitment to promoting broadband in the UK.
"The 3.4GHz frequency band can be used to provide services for small and medium-sized businesses and high-end consumers at speeds similar to ADSL," the DTI spokesman said.
Similar comments were made by e-commerce minister Douglas Alexander last summer when he kicked off the second 28GHz auction. Alexander said that 28GHz would give small firms "fast, always-on access to the Internet and high capacity data transfer between offices and customers," and added that consumers would also benefit from being about to "access Internet services quickly and efficiently, with costs kept low." Telcos, though, do not appear to share Alexander's confidence.
It's unclear how much a 3.4GHz-based broadband service would cost, but to be commercially attractive it would have to be no more expensive than a satellite broadband service.
BT's satellite broadband package costs at least £60 ex. VAT per month, and also involves installation fees of at least £899 ex. VAT. A cheaper "one-way" satellite package is currently being trialled.
One company, Tele2, already offers wireless broadband services in a number of metropolitan areas of the UK, but while it plans to increase its presence, its services will remain confined to towns and cities.
Interested parties have until 30 May, 2002 to respond to the Radiocommunications Agency's plans.