Neowin.net - New Netscape targets pop up ads

New Netscape targets pop up ads

Posted by Keldyn on 15 December 2002 - 10:50 · 14 comments & 1033 views

AOL Time Warner has released a version of its Netscape browser that lets Web surfers suppress pop-up ads, a further sign of declining fortunes for a widely hated marketing format.

The new pop-up-stopping Netscape 7.01 was released Tuesday, offering a belated compromise for Web surfers increasingly buffeted by intrusive advertising.

Netscape's decision to offer pop-up blocking comes as the advertising unit finds itself under siege by irate Web surfers and Web properties increasingly nervous about the format's use--particularly America Online.

AOL's popular proprietary online service recently revised its pop-up policies, ending sales of the format to third-party advertisers--a move AOL said would cost it $30 million next year. The change comes as the company faces a dizzying decline in ad and e-commerce revenue, which are expected to drop 40 percent to 50 percent in 2003 on top of similar declines this year. The company is also saddled with declining subscriber growth rates.

Some Web watchers said AOL's new stance will likely stoke a broad consumer backlash against pop-ups that could eventually lead more publishers to cut back on or abandon the format.

"The pop-up ad is so negative right now that, over time, it will be all but gone from the landscape as advertisers work to find new and more palatable ways to get their message across to consumers," wrote Jupiter analyst Michael Gartenberg in an e-mail interview.

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News source: c|net

Massive texture and geometry compression added, loss less. 35-45% (depending on map) off in memory usage squeezes NWO into 256 megs of ram, even with the largest maps, without needing to use virtual memory.
10-25% (depending on hardware) world renderingspeedup.
25% player models rendering speedup.
50-60% Single player/coop fps increase.
Code added that disengages not seen (DVA test) players from the rendering / animation pipelines completely - to further increase performance.
Added server packet-routing auto-adapt code, that will give a client that is maxing out his connection an evenly distributed stream of packets from other clients. Eliminates high network-speed clients taking up too much of the available bandwidth to low-bandwidth clients, which could cause lag.
Improved server packet decide-to-route code to eliminate transmission of un-needed packets.
Improved client-to-server network transmission further. Added auto-adapt code that down-throttles more efficiently.
Improved client-prediction code to be able to handle out-of-order packets properly and to handle predictions further ahead of time using a larger memory of previous movements.
Added lag-compensation layer that shifts time back a little during lag conditions to get access to more actual / real data of position and velocity.
Fixed plant-the-bomb bug where you would keep a copy of the bomb, after planting the bomb, if you had equipped grenades.
Fixed bug where non-planting team could pick up bomb,plant it, disarm it and win the round.
Fixed round restart bug where too much of the messagequeues would be flushed. Could cause instability.
Fixed spectator bug that could cause crash.

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(2 replies) #1 Posted by eSouL on 15 Dec 2002 - 11:21: i hope next IE has this feature.

#2 Posted by kljs on 15 Dec 2002 - 11:32: Die popup.....DIE!!!!!!

#3 Posted by nonick on 15 Dec 2002 - 12:54: why would i use Netscape instead of Mozilla?

#4 Posted by Fotix on 15 Dec 2002 - 13:20: Why use MSN instead of plain old Internet Explorer? It's aimed at newbies, like your grandmother or grandfather. It is based on a more stable Mozilla branch of development. Netscape is also officially supported with tech support, Mozilla is not. EDIT: what the frick? I replied to the comment above me yet my comment ended up here... weird.

#5 Posted by JLP on 15 Dec 2002 - 13:28: #1: Stop hoping and start using Mozilla. And never look back. P.S. There is for sure something wrong with Replying.

(2 replies) #6 Posted by mintll on 15 Dec 2002 - 20:02: I thought the lack of a popup stoper in Netscape was the reason so many people prefer Mozilla? Or could be because AOL own them? I feel a poll coming on.

#7 Posted by Kaneda on 15 Dec 2002 - 22:22: people prefer mozilla ro netscape because netscape has just a "select" group of all the features mozilla has, and it's also bogged down with AOL ads and bullsh!t like that.

(2 replies) #8 Posted by Webgraph on 16 Dec 2002 - 12:53: Too late, Netscape! Mozilla's already got me converted! Also, I know IE will never have the pop-up stopper because of Micros*it's focus with capitalism! Meanwhile, by the time Longhorn is released, Mandrake-Linux and all the other Linux distros will be far ahead! Also, more people will recognize Linux since Linux is just getting onto the desktop PC's in recent times. Just wait till June 2003 and you'll probably find a decline in Microsoft popularity. Their product activation s*** will bring them down!

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