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Microsoft Corp is believed to have trained its acquisition crosshairs on Macromedia Inc, lining up a deal that would throw enterprise Java into a spin, Gavin Clarke writes. Industry and analyst sources believe Microsoft covets San Francisco, California-based Macromedia's Flash vector graphics design tool and player, which was radically updated this year.

Microsoft's own scripting efforts are regarded as relatively inferior to the cross-platform Flash, which now supports XML, Unicode, MP3 and HTML and which was taken closer towards Java 2 Enterprise Edition (J2EE) in 2002. The Flash Player, meanwhile, is compatible with most browsers and used on nearly 90% of desktops. Flash would give Microsoft access to tools for building rich interfaces on both desktops and mobile devices, furthering .NET.

An acquisition, though, would be seen as a hostile move deliberately designed to thwart J2EE uptake. Flash is a powerful and rich development environment, which - through Macromedia's changes this year - took a step closer to J2EE. Macromedia adopted the MX brand for Flash to emphasize integration with ColdFusion MX, also launched this year. ColdFusion MX is a web and server development environment and application server updated to sit on top of J2EE application servers. Macromedia partners include IBM and Sun Microsystems Inc.

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News source: The Reg

V-MAIL BANDWAGON LOADING UP

A number of Internet service providers are betting consumers will make the leap to voice and video e-mails. ISPs AT&T WorldNet, Microsoft Corp.'s WebTV, Britain's BT Openworld, Japan's Nifty, a unit of Fujitsu Ltd., plus Web portal Yahoo, to name a few, have all jumped on the v-mail bandwagon.

All that's required is a standard Web cam (popular models include the Logitech QuickCam, the Philips Toucam and the Intel PC Camera) and video-mail software.

Some suppliers charge a monthly fee for either an unlimited or set amount of v-mails. For example, Video Express Email (www.videxusa.com) charges $6.99 per month for unlimited video mails. Or for a $99.99 annual subscription, the company will throw in a Web camera.

Others, including AT&T WorldNet and Yahoo, include v-mail as a free feature for their e-mail offering. Yahoo offers the service through technology partner SpotLife, Inc. of San Mateo, Calif.

America Online, the world's largest ISP with over 35 million subscribers, said it may add the feature to its service.

Industry observers say instant messaging software equipped with video playback will become a common feature in the coming years.

"I see this as penetrating the market and proliferating quite a bit," said Fabrice Hamaide, president and chief executive of Talkway Communications, a Fremont, Calif.-based firm that provides v-mail technology to nine Internet service companies, including AT&T WorldNet.

There are roughly 100,000 subscribers signed up for Talkway's v-mail services, Hamaide said, predicting: "We should see a dramatic acceleration in the market in the second half of 2003."

Talkway says that usage levels go up dramatically once a person gets the hang of it. The average number of v-mails sent in the first month is six, but by the third month, it jumps to 20, the company reports.

MISSING THE MARK

Bullish predictions are nothing new. Two years ago, analysts incorrectly estimated that two out of every five e-mails would come replete with moving pictures and sound.

But observers failed to take into account that consumers would be turned off by the cumbersome e-mail and software compatibility issues. For example, a Microsoft Outlook e-mail user in the past had difficulties sending a video e-mail to an AOL user's e-mail.

Many of these incompatibility kinks have been worked out. And, some v-mails, such as Talkway's, come embedded in the body of the e-mail, meaning it can whiz past most corporate fire wall filters.

Talkway (www.talkway.com) and Smith Micro's VideoLink Mail 3.0 (www.smithmicro.com), two popular v-mail technologies, have been fine-tuned, compressing the video messages to a manageable size.

For example, Talkway says a one-minute video measures 300 kilobytes -- or about 1/10th the size of an MP3 file of a three-minute pop song. "That's much smaller than a PowerPoint attachment," Hamaide said.

While the technology is predicted to make in-roads in one's in-box, it will likely be a while before it becomes a favored tool of advertisers, predicts Forrester's Nail.

"Quite frankly, marketers are not ready for it," he said.

From another point of view, video spam, thankfully, may not be ready for primetime