Intel on Tuesday announced a new brand name for its next-generation mobile processor technology: Centrino.

The new chip family, which includes the processor formerly known by the code name Banias, was designed to help manufacturers build notebooks that use less power and offer extended battery life, along with better wireless networking capabilities.

Instead of just giving Banias a variation on the company's well-known Pentium moniker, Intel decided to set the family of chips apart with a completely new name. A few insiders at Intel had been jokingly referring to the Banias chip as Mobilium, but Intel will call the new chip itself Pentium-M.

Intel says the Centrino name, and a new logo that goes with it, suggest flight and mobility. The name is a blend of the words "center" and "neutrino," the company said.

The Centrino family will also include chipsets, which handle data inside a PC, and wireless radio modules designed to allow new notebooks to use 802.11 wireless networking.

Exact pricing and clock speeds have yet to be announced.

News source: News.com




The timing of the outage was particularly bad, coming as it did at the opening of business on the East Coast of one of the biggest business days of the year, as people returned from holiday vacations. "It's a time when people are coming back to work. When systems fail, it's a double insult. This was the worst time for something like this to happen," Gardner said. "There might have been a small technical reason for this that will be easily fixed, but the perception among users will be, `I needed tis, and they weren't there for me.'" Moreover, switching to an alternative instant message provider is easy, Gardner said. "The market will be harsh to those that don't perform well, because the cost of switching is so very low," he said.

Surprisingly, Microsoft agreed.

"We agree that a large degree of reliability is necessary," Grothaus said. "We are taking steps to see to it that we don't see outages like this again."

But Michael Sampson, analyst with Ferris Research, said the impact of the outage on Microsoft will not be significant. He said Microsoft's instant message service had a July 2001 outage that lasted eight days.

"It's certainly not good for Microsoft, but those people that are wedded to MSN will keep using it. If they were paying for it, they would be a bit more annoyed," Sampson said.

It's uncertain just how many users were affected. Sampson said he estimates that Microsoft and America Online are the instant message market leaders, with about 30 million to 35 million active users each. AOL claims it has 180 million registered users, and Microsoft says it has 75 million, but many of those accounts are duplicates -- more than one account per person -- and inactive.

Microsoft will likely become market leader because of its instant message technology being included in Windows XP; when users register XP they are strongly urged to sign up for an MSN Messenger and Passport account, Sampson said.



There are 20 additional comments
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Quote this comment Reply to this comment #1 Posted by Avian on 08 Jan 2003 - 22:44
worst name ever
Quote this comment Reply to this comment #2 Posted by username on 08 Jan 2003 - 22:45
the return of the P3
Quote this comment Reply to this comment #3 Posted by Truman on 08 Jan 2003 - 23:23
So when is this new processor planned to be out?
(1 reply) Quote this comment Reply to this comment #4 Posted by JZolloXP on 08 Jan 2003 - 23:36
Similar to the MSN Butterfly
Quote this comment #4.1 Posted by Skyfrog on 09 Jan 2003 - 09:20
This one looks like a fly.
Quote this comment Reply to this comment #5 Posted by TranceSphere on 09 Jan 2003 - 00:14
that logo looks gay
(8 replies) Quote this comment Reply to this comment #6 Posted by _Pablo on 09 Jan 2003 - 00:43
The logo looks like the back of a knob helmet on it's side.
Quote this comment #6.1 Posted by Marshalus on 09 Jan 2003 - 01:24
If that means what I think it does, please watch the language.
Quote this comment #6.2 Posted by mopper on 09 Jan 2003 - 06:37
lol
Quote this comment #6.3 Posted by _Pablo on 09 Jan 2003 - 11:19
[neoquote=#6.1 by Marshalus]If that means what I think it does, please watch the language.[/neoquote] I apologise for the outlandish use of bad language and would like to replace it with "The logo has a similar appearance to the reverse side of a penis head rotated through 90 degrees." - "watch the language" my fudging anus.
Quote this comment #6.4 Posted by JaggedFlame on 09 Jan 2003 - 14:29
Do you always relate everything you see to a penis?
Quote this comment #6.5 Posted by _Pablo on 09 Jan 2003 - 15:40
Obviously not - if I always related everything I saw to a penis then that is all I would be doing - given that "always" and "everything" form a grammatically awkward, but nevertheless all encompassing activity (relating) to the exclusion of all others(typing etc). Other than that, yes I certainly do notice the appearance of any Intel ink-blot lookalike logos which bear resemblance to an aspects of the male genitalia - and on 100% of occassions have stated as such. Why - do you always respond in this enquiring manner to anyone who posts anything penis related as if you were directly addressed?
Quote this comment #6.6 Posted by Marshalus on 09 Jan 2003 - 20:46
It was a frickin joke, chill.
Quote this comment #6.7 Posted by JaggedFlame on 09 Jan 2003 - 22:18
Because, it doesn't look like one. It would take quite the stretch of the imagination to think so. In any case, regardless of whether or not it does look like a penis, it's a pretty pointless thing to take note of.
Quote this comment #6.8 Posted by _Pablo on 09 Jan 2003 - 23:54
Why thank you! But I must admit that I had until now prided myself on my stretchable imagination. However that said I do agree that it's a pretty pointless thing to note - given that the Intel nomenclature and branding for mobile processors provided so many real issues to comment on...it was either note the (admittedly contentious) phalic element or note that the Intel Burrito for tabletops will be released in Q3 2003.
(1 reply) Quote this comment Reply to this comment #7 Posted by Solarix on 09 Jan 2003 - 01:25
i smell a new Celeron, even looks like a cheesy celeron logo
Quote this comment #7.1 Posted by Marshalus on 09 Jan 2003 - 04:02
It's for mobile computing.
Quote this comment Reply to this comment #8 Posted by humcheepeng on 09 Jan 2003 - 08:11
The logo looks like a 90-degrees rotated heart, plus the fact that one half of it is pink...
Quote this comment Reply to this comment #9 Posted by djze on 09 Jan 2003 - 09:56
dang, that logo looks so childish, whats up with these child thing that started with the winxp look?
Quote this comment Reply to this comment #10 Posted by dayle on 09 Jan 2003 - 14:37
is that a logo for a candy product..
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