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Microsoft to launch .Net server as Windows Server 2003?

Mr magoo   on 09 January 2003 - 11:03 · 26 comments & 4814 views

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So it would appear. Joe the Moose has sent us this - thanks joe.

"The product name Microsoft(R) Windows(R) .NET Server 2003 will be changing to Windows Server 2003. Microsoft is making an effort to clarify the naming and branding strategy for .NET. As support for Web services becomes intrinsic across our entire product line, we are moving toward a consistent naming and branding strategy to better enable partners to affiliate with this strategy and customers to identify .NET-enabled products. The first product to be affected is Windows .NET Server 2003. The new name for the next version of Windows is Windows Server 2003. This information still needs to be treated confidential under NDA and will not be public until Thursday, January 9, 2003. This will not affect our time frame for launch, which is still planned for April 2003."

The specific reason for the name change is thus :

"In response to customer and partner feedback to provide clarity around our .NET strategy and programs. Specifically, we are moving toward a branding approach where ".NET Connected" is the way we communicate our products (and our partners' products) that enable customers to easily and consistently connect disparate information, systems, and devices to meet their people and business needs, regardless of underlying platform or programming languages. "

Intreged? It would appear MS are launching yet another strategy / brand ideal here; perhaps the same thing under a different name. Either way, this will probably just cause more confusion amongst customers. Ah well! Read more for further details and a quick FAQ thing from MS on the topic.

View: Microsoft.com
View: .Net Homepage

Post a comment · Send to friend Comments · There are 26 additional comments
(3 replies) #1 on 01 Jan 1970 - 00:00
#1.1 vetMr magoo on 09 Jan 2003 - 11:19
i dont know about you but i have 5 fingers not 2
#1.2 vetMr magoo on 09 Jan 2003 - 11:22
wow- thats kinda wacky
#1.3 Neobond on 09 Jan 2003 - 11:28
I remember them starting it as Windows 2002 Server (at least thats what Paul Thurrott speculated way back when) [url=http://www.neowin.net/comments.php?id=4663&category=main&highlight=Windows+2002+Server]http://www.neowin.net/comments.php?id=4663&category=main&highlight=Windows+2002+Server[/url] (our reference to it)
(1 reply) #2 on 01 Jan 1970 - 00:00
#2.1 Neobond on 09 Jan 2003 - 12:16
[quote]So Windows Server it is and it is also back to the tried and tested method of built-in marketing obsolescence with a year as part of the name! After all, Windows 2000 is beginning to look old when its name is written down![/quote] successful marketting really is in the name

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