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Students get run of Apple stores

NTUsEr   on 31 January 2003 - 20:05 · 8 comments & 981 views

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Apple Computer is letting a bunch of kids take over its stores.

Aiming to show off what it can do for schools, Apple is letting students and teachers hold open houses in its retail stores to show parents the schoolwork they have done on a Mac.

Apple has set aside every Tuesday and Wednesday through the end of May at each of its 53 stores for "School Night at the Apple Store" program. Parents who buy a Mac at the store during the next month will save $50, plus the school gets a $50 credit toward future Apple purchases.

The move aims to boost Apple's fortunes in the education market and allow the company to make better use of its growing network of retail stores.

At the school nights, which are set to start next week, a teacher will make a brief presentation and then about 10 students will log on to the Macs in the store and show off the projects they have been working on. Apple demonstrated the concept at seven stores this week, drawing as many as 150 parents and teachers at the largest events.

"The key in retailing is to continually improve the store and to find new ways to make it exciting," said Ron Johnson, the former Target Stores executive that runs Apple's retail effort. "This is one way of doing it."

Plus, the education market is seen as critical for Apple. For some time now, Dell Computer has been shipping more computers to schools than has Apple. A new IDC study found that this school year--for the first time--more Dell desktops were in use at U.S. schools than were Apple desktops. However, there are still more Apple notebooks than Dell laptops, according to IDC analyst Ray Boggs.



News source: C|net


Given that a patch was available, Microsoft should not have both feet held to the fire. Gates and company are extremely serious about removing the stigma attached to the level of security in its products. With customers looking to cut costs and Linux initiatives cutting into Microsoft's dominant share across multiple markets, having a reputation for defective, insecure products is not helpful in convincing customers to stay the course.

As part of the year long focus on security, the company claims that it retrained 11,000 developers--at a cost of more than $200 million in lost productivity--to make its products more secure. Tools like the Microsoft Baseline Security Analyzer, which scans systems for common misconfigurations across most of the company's products, are popping up.

But it's the customers who are also stuck with escalating costs to deal with vulnerabilities from Microsoft and many other vendors at a time when cost reduction is crucial IT priority. Sticking customers with the cost of maintaining the security of products is unacceptable. System administrators who fail to apply patches are certainly to blame in cases where a fix was available, but it's not that simple.

Applying patches can have unintended consequences. Because patches that fix one problem can create new ones, system administrators are understandably conservative when it comes to deploying patches without rigorous and time-consuming testing. Microsoft is trying to address the problem with its Software Update Services (SUS), which allows customers to download relevant patches to a SUS server and test the patch before deploying it in a live environment. But the cost of running those compatibility tests is borne by the customer, and the test isn't going to replicate exactly the live production environment in which the patch must live.

And, as Microsoft's own problems with the Slammer worm point out, keeping up with the stream of patches required to stay ahead of hackers is not easy, especially in an environment with downsized IT departments. In light of this situation, I have simple proposal. Microsoft makes products that have defects. It may be the result of a complex eco-system in which making millions of lines of code invulnerable to hackers is a Sisyphean task. Still, the cost to implement patches is a financial burden to Microsoft's customers.

With more than $40 billion stashed away, waiting for a good use besides providing a dividend for shareholders, Microsoft should use a small amount of those cash reserves to pay customers for the cost of testing and installing patches that address specific vulnerabilities. You don't pay to have your car repaired when a manufacturing defect is found.

Microsoft may be the biggest culprit because of the huge Windows market, but it's obviously not alone. The Red Hat Network, for example, routinely posts patches to address security vulnerabilities with its Linux distribution.

Any vendor whose products need patching due to security vulnerabilities can cut you a check for the labor associated with installing patches. And who should foot the bill for downtime and lost business due to a security breach in a specific piece of software? Maybe the vendor should help to pay your hacker insurance premium.

It will take time to sort this out, but the cost of keeping your network and systems secure should be a shared burden, not just a cost of doing business.

Post a comment · Send to friend Comments · There are 8 additional comments
(1 reply) #1 suprfli on 31 Jan 2003 - 20:19
wow!!! save $50?? i'm going to run, not walk, to my local apple store. that's a whopping 3% savings at best. that's an incredible promotion and incentive.
#1.1 Mr. Black on 01 Feb 2003 - 03:58
That's exactly my sentiment...$200+ would be better, hell, not alot of ppl buy Macs anyway so it's not like ALOT more will even hurt them.
#2 Avian on 31 Jan 2003 - 20:26
I've heard stupider ideas... wait no I haven't...
(2 replies) #3 dougkinzinger on 31 Jan 2003 - 21:08
oooh, whoop-de-queerness.....like schools anymore with lowered budgets care about that sort of thing....nice try Apple, you'll never steal the schools back from Dell.
#3.1 superfula on 31 Jan 2003 - 22:46
[neoquote=#3.0 by dougkinzinger]oooh, whoop-de-queerness.....like schools anymore with lowered budgets care about that sort of thing....nice try Apple, you'll never steal the schools back from Dell.[/neoquote] Have you ever heard of private schools? Oh...guess not.
#3.2 SMG on 01 Feb 2003 - 12:56
[neoquote=#3.1 by superfula]Have you ever heard of private schools? Oh...guess not.[/neoquote] i go to a private school and just because a handful of students are snobs, doesn't mean that the school has money flowing freely out of their ears to spend on IT resources. besides, most people at school hate macs and macs are almost dead anyway
#4 mintll on 31 Jan 2003 - 21:34
#5 Skyfrog on 31 Jan 2003 - 21:42
Will Ellen Feiss be running one? "Hey, like buy this Macintosh. Beep beep beep."

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