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Macromedia pushes subscription plan

Daniel Fleshbourne   on 10 February 2003 - 15:57 · 5 comments & 382 views

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Macromedia on Monday will announce a new software-by-subscription program along with an upgrade to its MX line of products. The company's new subscription service, Macromedia DevNet, will come in two flavors. The professional version gives subscribers access to the latest updates of the company's main tools for Web development and design, including Flash and Dreamweaver, both of which are likely to be the subject of upgrades by the end of this year.

Subscribers also get access to developer resource kits, periodic add-ons that Macromedia releases to extend its major tools and provide tutorials, sample applications and other ancillary content. The professional service will cost $1,499 per year. The Essential version of the service, at $299 a year, gives developers who already have the major Macromedia tools access to the resource kits, which Macromedia plans to release quarterly.

Software makers have increasingly turned to subscriptions as a way to generate steadier revenue by ensuring adoption of product upgrades. Autodesk has been successful in moving many customers for its drafting and design tools to subscription plans. Not all efforts have been without controversy. Microsoft has tried to lock in customers for software upgrades in a similar way with a new multiyear licensing plan paid in annual installments. But many customers have balked at the move.

View: The full story
News source: c|net


That fell flat, but Stanco ended up landing an executive position at the Cyber Security Policy & Research Institute at George Washington University. And that led to his role as organizer of the conference, which is in its second year.

Ruben Safir, the president of NYLXS, has been the most vocal opponent of the Microsoft appearance. He's even gone so far as to recommend legal action against Stanco.

"Tony should be investigated for criminal activities in this regard, and the session should be boycotted," Safir wrote to members of his constituency and to Richard Stallman, the man who founded the Free Software Foundation.

He bases that statement on his belief that Microsoft is involved in criminal activities.

"Microsoft is an anti-competitive corporation GUILTY GUILTY GUILTY of destroying individuals and separating them from the fruit of their work through unfair competition and stifling people's right to innovation. Microsoft is DIRECTLY responsible for undermining people's right to innovate and compete in a free market," Safir writes.

"That company should have been decommissioned long ago for anti-trust activities, and I'll be damned if their blood should be on my hands. Their objective is to destroy the community and it's really as simple as that."

David Sugar, Free Software developer tries to clarify Safir's assertions. "If this conference is, as appearently it is stated, as being a conference for "marketing" OS/FS ideas and ideals, then why have a hostile vendor intending to disrupt that message?" Sugar writes.

"When I say intending to disrupt the message, I come to that conclusion on the stated reasons given by Microsoft's own reps on what they intend to say and do at the conference. If this event is intended primarly for us to 'market', then why do we have them there? This, I think, is the principle question Ruben is posing, and from that particular perspective, it is a very fair question to raise."

We asked Richard Stallman how he feels about Microsoft attending the Open Source conference. "We don't need to invite Microsoft to share our platform in order to point out the fallacies in their position," Stallman says. "Inviting them is simply weakness; more people will hear their statement than our response.

"Tony Stanco invited me and several free software leaders to his previous conference about 'open source' in government. We asked him to recognize our movement equally, to make it a 'free software and open source' conference.

"He refused, insisting in effect that the conference would only recognize the Open Source Movement and would in effect present us as its supporters, so we declined to attend. I heard that proprietary software forces had put pressure on the event's sponsors to exclude our movement and our views.

"It may be useful for some free software advocates to participate in a carefully chosen way in Stanco's conferences; but in order for this to be positive, we have to do it in a way that presents loud and clear our disapproval of the conference itself. Anyone who thinks that we share the values of the organizers of this event has completely misunderstood where we stand.

"I am not sure of the best method to get this view across. But Microsoft and other non-free software developers deserve protests wherever they have an event."

Other people in the community are trying to talk Safir and his supporters down, saying that because Free Software is becoming mainstream and governments around the world are adopting it, the sphere of activity is bound to include some participants who don't see things the same way.

To demonstrate would only make Free Software look bad, says Bruce Perens, who calls himself "an agent for constructive change during the genesis of corporate cooperation with the Open Source community."

"My feeling is that if we either locked them out or disrupted their program, it would only make them look better," Perens wrote to the group. "If we lock them out, they will say, very publicly, 'see, these folks won't let us tell you the truth.' If we disrupt their program, they'd say the same, and also would point out that we were incapable of taking part in a civilized political dialogue. We don't want either of those, because we want to be seen as the good guys who are fighting the side that doesn't play fair."

Stanley Klein, a GNU developer out of Rockville, Maryland concurs. "Tony (Stanco) is doing the right thing letting Microsoft speak. At least they want to show up to take the heat themselves."

Klein adds, "We are running a guerilla, stealth campaign and doing quite well at it with a very limited budget. Terry Bollinger, who is on the conference committee and will speak, wrote the Mitre report on free/open-source penetration in the Defense Department. He showed it runs around 40% and opened a bunch of eyes--and raised a lot of hackles in Redmond.

"Susan Turnbull and Brand Niemann, who are both on the conference committee and will also speak, run a monthly government/industry "Collaborative Exploration Workshop" that is helping government CIO's learn about free/open-source and a bunch of other disruptive ideas that can save money and improve productivity.

"I hope to speak there about a forthcoming IEEE-USA broadband position that will really make things interesting politically.

"David Wheeler, another conference committee member who will also speak, works for a government contractor but has independently made a name collecting business case numbers on the benefits of free/open-source and is the author of the 'stacker' module of the Linux Loadable Security Module effort.

"Microsoft's next point of attack will be in the area of security. Tony has been working on countering that for some time by getting Security Enhanced Linux evaluated. That's probably what the Microsoft lobbying at NSA was all about.

"Come in here with New York tactics," Klein concludes, "disrupt the conference, and raise the level of controversy to in-your-face 24/7 and you will cut all these people off at the knees."

Tony Stanco shares his conviction with NewsForge that Free Software is all about free speech, and that means hearing from some people you may disagree with. "It is not about unilaterally stopping people from presenting their viewpoint, because you disagree with them. That is generally called censorship and is unacceptable to reasonable minds."

Despite the rancor against him, Stanco finds humor in the situation. "Microsoft thinks I'm too sympathetic to Free Software and tries to discredit me to the government on that basis. Now, it seems that Free Software wants to discredit me, because I am perceived as too sympathetic to Microsoft. I guess if I am upsetting both extremes equally, I must be being perceived somewhere near the middle by most people, which is the right place for someone in my position to be."

"True arguments are like true gold," he adds. "They don't fear the fire. The hotter the fire, the purer the gold."


Post a comment · Send to friend Comments · There are 5 additional comments
#1 RazorSA on 10 Feb 2003 - 16:07
What Next ??? --> Product Activation ???? Get real
(2 replies) #2 docholoday on 10 Feb 2003 - 17:37
[quote]The professional service will cost $1,499 per year[/quote] HAHAHAHAHA.... thats funny. Why on earth would "a professional" pay $1500 to use software that they paid $800 for the year before. And don't give me the "upgrades are free" BS. Sure, service packs are great, resources are great, getting bugs fixed and holes patched is great... but for a subscription fee? Come on. I don't know what kind of "resource kit" they plan on having available... but unless is sings AND dances, it's just not worth my money. I'm a proud owner of Studio MX, I like Macromedia products, but this is too much. I'm probably the only one that still thinks this way but I still feel that once you pay for something, you shouldn't have to pay for it over and over again. Just because I bought a car doesn't mean the dealership can charge me a yearly subscription fee to drive it. Software should be like automobiles. You should use it until you run it into the groud and it stops working. If you want to take it to be "repaired" then sure, a small fee for a service pack. And that should only be IF the product was flawless to begin with. We wouldn't tolerate a car without good breaks and then willingly pay to have them "upgraded" the next year. We wouldn't take that from the auto industry, why would we take that from the software industry? But that's just my $0.02
#2.1 nacs on 10 Feb 2003 - 18:48
Obviously this is intended for highly successful Macromedia-products dependent developers. Doesn't surprise me considering the price of MS's MSDN subscriptions.
#2.2 razar on 10 Feb 2003 - 22:34
[neoquote=#2.0 by docholoday][quote]The professional service will cost $1,499 per year[/quote] HAHAHAHAHA.... thats funny. Why on earth would "a professional" pay $1500 to use software that they paid $800 for the year before. And don't give me the "upgrades are free" BS. Sure, service packs are great, resources are great, getting bugs fixed and holes patched is great... but for a subscription fee? Come on. I don't know what kind of "resource kit" they plan on having available... but unless is sings AND dances, it's just not worth my money. I'm a proud owner of Studio MX, I like Macromedia products, but this is too much. I'm probably the only one that still thinks this way but I still feel that once you pay for something, you shouldn't have to pay for it over and over again. Just because I bought a car doesn't mean the dealership can charge me a yearly subscription fee to drive it. Software should be like automobiles. You should use it until you run it into the groud and it stops working. If you want to take it to be "repaired" then sure, a small fee for a service pack. And that should only be IF the product was flawless to begin with. We wouldn't tolerate a car without good breaks and then willingly pay to have them "upgraded" the next year. We wouldn't take that from the auto industry, why would we take that from the software industry? But that's just my $0.02[/neoquote] Agree
#3 Ash on 12 Feb 2003 - 07:06
You can still just buy the Studio MX... tho I'm unsure what these plans they have are offering. From what I understand the 1499$ deal gives you access to a whole hell of aslew of extras, which cut dev time down by using and reusing premade stuff. Looks liek can buy it by itself here : http://www.macromedia.com/software/studio/special/maximize/index.html?promoid=fma4a I'm guessing the upgraded versions people will have access to is stuff like if they release Dreamweaver MX2 and Flash MX2, instead of paying 200$ for an uograde, it comes with the deal... tho I hope they provide smaller update patches for free to people who buy the thing and not just those who are part of the devnet thing. All I know is I better try get the $ soon for Studio MX before they jack that price up way higher

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