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Microsoft Is Said to Shift Strategies for MSN Service

Michel   on 17 March 2003 - 20:15 · 13 comments & 1049 views

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Is Microsoft charting a new course for its MSN online service? Again? [Ed]

IDC, the big technology research firm, certainly thinks so. In a report posted on Thursday on its Web site accessible to clients, IDC said Microsoft had abandoned its goal of trying to overtake America Online as the largest online service. "MSN," the report states, "has adopted a new strategy — to ultimately become a portal or software company, with customers obtaining their own Internet access from any source." The new plan, the IDC report declared, is "a gigantic strategic shift."

The report's author, Steven Harris, an IDC analyst, writes that Microsoft is not touting the plan as new but more as "a refinement of existing strategy." Yet Mr. Harris added in an interview on Friday that a gradual exit from the business of being an Internet service provider is the logical conclusion to Microsoft's present strategy. That strategy, he said, is to aggressively push its MSN software as the Web site portal into co-branded high-speed Internet services offered by telecommunications companies like Qwest and Verizon.

News source: The New York Times


Change log:

  • Modern UI 1.63: Header bitmap support, new defines to change the description area, single macro for language selection dialog, more!
  • New tutorial in the documentation
  • define_if_last in Page command also works when a define has not been specified for all Page commands. This fixes the problem with the Modern UI "Click Next" / "Click Install" texts.
  • Added SectionSetInstTypes and SectionGetInstTypes
  • Reboot command does not force a reboot anymore (allows the user to save work)
  • !if[n]def/!else fixes
  • LogSet on now really starts logging
  • Cancel button available on all pages after the instfiles page but the last page unless /ENABLECANCEL was used in its Page command
  • License page: No more limit on RTF size
  • LangDLL: Option to auto-count number of languages, shell font support
  • Page and UninstPage can not be used inside sections/functions
  • CreateDirectory now uses the error flag
  • EnumRegKey/Value output_var check fixed
  • Updated translations
  • Dreaded BSOD after plug-ins enumeration finally banished
  • Minimize button and BGGradient and BGImage compatibility fixes
  • WriteINIStr with empty value works again
  • Added FlushINI



Post a comment · Send to friend Comments · There are 13 additional comments
#1 jizness on 17 Mar 2003 - 21:02
I don't think Microsoft will be able to overtake AOL's current stake in the market, but they could certainly do some damage.
#2 Marshalus on 17 Mar 2003 - 21:23
I think Microsoft just realized there was going to be little profit in it doing it the way they were.
#3 David3k on 17 Mar 2003 - 21:26
This is indeed a smart move by Microsoft.
#4 fizik3 on 17 Mar 2003 - 21:39
This sounds strikingly familiar to what they are... already doing?
#5 cidbit on 18 Mar 2003 - 01:58
A.K.A. MSN will take over the job of internet explorer. Think about it: There hasn't been an update on internet Explorer for nearly a year.......Since everyone uses it, they will probably try pushing a charge on the people who use internet explorer. This may just be me speculating, but that looks like a next move that could possably happen. I certainly wouldn't put it past Microsoft.
(2 replies) #6 nathanintu on 18 Mar 2003 - 02:48
If IE is built in to Windows they can't charge users to use it... or can they!
#6.1 brew crew on 18 Mar 2003 - 03:09
they could if they removed IE from Longhorn's Final Release
#6.2 Chooky on 18 Mar 2003 - 04:54
They can't. Anti-trust laws prohibit it.
#7 JoGro123 on 18 Mar 2003 - 04:19
guys guys guys, no vision. I think you are COMPLETELY missing their strategy (which is brilliant IMHO). Longhorn will still have the same basic stuff - updated 'Windows Engine' with WinFS etc., DX9, .NET2, Windows Services (all the new update and patching and registering stuff), Explorer (the file system not IE). On top of that will be the new UI. and on top of that will be WMP9, IE7, and WM5. BUT, what they are doing is saying that MSN will be your portal for everything: a home page for web and pda and cell phone, voicemail, email, passwords, content etc. Essentially any device any time any info.
(2 replies) #8 jesterzwild on 18 Mar 2003 - 04:46
Yeah this makes sense. Was talking to my mom the other day and she mentioned the MSN-Verizon dealings. Apparently the service will be provided by Verizon (as in the DSL service and such), with MSN co-branded content and services being available on the peripheral (and in MSN Explorer). At least this is how it's understood to Verizon sales reps.
#8.1 Marshalus on 18 Mar 2003 - 05:29
There is already a big push for Verizon celluar users to be able to check your Hotmail over your phone, they try and get me to sign up for it everytime I talk to them about other things, but I don't have a Hotmail account to do it with (that I use for anything). Speaking of Verizon reps, ask your mom why my bill went up $10 last month for no reason!
#8.2 jesterzwild on 18 Mar 2003 - 06:08
Typical Verizon I assume. I know the sales reps down in Florida (at least where my mom is at) are under mandatory overtime and have to meet some pretty high quotas on DSL subscriptions. Apparently they've had a number of reps get layed off because they failed to meet quota (and I mean just barely). Might be the same thing, they have to meet a quota on the Hotmail service subscriptions.
#9 seebaran on 19 Mar 2003 - 07:38
Hmm .... no good. I have thought this out plenty. It makes perfect sense to get people to pay for MSN's services and change the way its currently presented/marketed. 1) Toss the "MSN 8" name. Present it as "MSN Web Services". 2) New software similar to the current UI can be distributed. When opened, a window (small, not maximized, homepage-less light colored background) will offer several choices of web services that will appear on the toolbar: Internet (replacing IE but will have practically the same features but with the MSN UI), Search (Web search, maps/directions, businesses, people, TV listings, movie times, etc.), Messenger (replacing OE as provider for mail, contacts, calendar, alerts, and mobile services), Money (premium service only ike bank accounts/transactions viewer, pay bill, budgets that require at least a BYOA MSN subscription but the site can be accessed for free on Internet), Window Shopping (premuim feature only allows user to search for products and buy right from the window but site can be accessed for free by going to Internet), Community (groups, chats, people directory with less ads and extra storage as a premium), Photos (upload and store photos, editing a premium) 3) All of these MSN services are replacements for what we know as the current IE, OE, and MSN specific channels. Almost any online task will be done through the "Microsoft Network". These services can be accessed for free, but select *premium* services and features would prompt the user to subscribe to purchase an MSN subscription in order to complete the task the user wants to achieve (i.e. - MSN Internet access as recommended choice for using Internet Explorer, viewing bank accounts, obtaining more mail and file storage space, online-stored favorites, the Dashboard, photo editing, download manager, etc.) 4) The first window launch as talked about in #2 will allow users of access providers other than the "Microsoft Network" to use MSN Web Services, but again the user subscribe to at least the software only plan to use features as listed in #3. All features except for Internet will load in the same window not as a web page but actually software connected by a server in order to execute tasks (i.e.-Window shopping, e-mail, etc.). 5) An all-new MSN Messenger Service will replace OE and will provide mail, contacts (unified list of online contacts and regular entries), calendar, alerts, and mobile services instead of as seperate services like Hotmail, Calendar, MSN Messenger, and Mobile. Premium features would include newsgroups (which can be provided by MSN or a third-party provider), more stationary, and better mail filters. Edit: 6) The rest of MSN content can be accessed by clicking on Internet in the MSN Services window. However, the user can change his/her homepage at anytime since the browser in general is still free to use.

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