You may of noticed that since yesterday Neowin has been displaying "Fastclick" ad banners. This is because for the first time in two and a half years we have come to understand that running Neowin without revenue to pay for our resources just isn't possible. Invision Power Services are great, they pay for our server in return for exposure but lately they have had to upgrade us well beyond their own hardware specifications and they have been paying out of their own pockets for the excessive bandwidth Neowin uses. We can't allow this to continue so we have had to come up with an arrangement that tries to benefit all concerned. So what does this mean? I'll attempt to explain.
Banners
Neowin will display Fastclick banners on the main site alongside the sponsored ads from Invision Power Services, the Fastclick banners are not permitted in the forums so there is no change there at this time but we won't rule out selling banner space to independent customers who want to advertise via Neowin.
Please read more for the rest of the statement
Banners
Neowin will display Fastclick banners on the main site alongside the sponsored ads from Invision Power Services, the Fastclick banners are not permitted in the forums so there is no change there at this time but we won't rule out selling banner space to independent customers who want to advertise via Neowin.
Please read more for the rest of the statement
Pop Ups/Under
The question on everyones mind I suspect, Does this mean Neowin will start adding pop-ups/unders to the site? Simply put, No
We have opted to place a "tower ad" in our menu space instead of adding pop-ups/under to the site. The pop-ups/unders do return more cpm but like we have already said we are only interested in covering the cost of Neowin where we can.
We know some people might be difficult toward this decision but luckily for them they do not have the burden of running a site like Neowin at a monthly loss to our sponsors.
What other changes?
An additional change will be the way Neowin handles off site links, we will be adding an exit frame so that members can easily navigate back to Neowin
As you can see we are able to place a banner there that is non-intrusive to the rest of the site and serves a purpose. The frame is easy to "break out of" and has a link back to Neowin (where the frame also closes)
Additionally we are considering member services, these will be additional services so we won't be taking away benefits to sell a package, these are all ideas at the moment, we are pondering on a few ideas like file hosting, forum benefits such as no flood control, no word filter, member lounge, team icon and a few other things we are not completely decided on yet. The bottom line is you won't need these services, they will be in support of Neowin, we will just be throwing in some stuff and recognition for thanks.
As far as other changes go, who knows. We may insert a banner in the comments section again like we had temporarily at our previous host. The difference being you won't see an adult related banners here because Fastclicks own policy rules that type of advertising out. Fastclicks Privacy Statement can be read here, as you can see they respect the privacy of our visitors.
Comments are welcome, I hope when you are responding you also understand our predicament.

Last edited by 22902 on 28 Mar 2003 - 12:02
Last edited by 12452 on 28 Mar 2003 - 18:48
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