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Windows Media Player 9 coming soon, to theatres near you

Toxicfume   on 03 April 2003 - 21:25 · 28 comments & 247 views

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Windows Media 9 Series Expands Opportunity for Independent Distributors And Filmmakers With Tangible Cost Savings and Flexibility

Today Landmark Theatres and Microsoft Corp. announced that they are equipping 177 screens in all 53 Landmark Theatres across the United States with digital cinema playback systems based on Microsoft® Windows Media® 9 Series. This unprecedented agreement represents the largest digital cinema theater circuit installation to date in the United States.

For the first time, a critical mass of the independent film industry's infrastructure will be wired for digital distribution. This helps address the escalating costs of releasing theatrical films, which weighs heaviest on the independent sector, as it must pay the same costs to release a film as the major studios. The creation of a complete digital alternative represents a major breakthrough in these economies that will help guarantee greater diversity and access to the marketplace for independent filmmakers and distributors alike.

"Landmark's mandate has always been to build an alternative infrastructure dedicated to the enhancement and proliferation of independent film," said Bert Manzari, executive vice president of Landmark Theatres. "We exhibit over 250 films a year, and all too many of these films succeed or fail due to market economics rather than artistic accomplishment."

The newly outfitted theaters will be able to screen films encoded digitally in Windows Media 9 Series, which enables high-resolution, theater-quality experiences with up to 7.1 channel surround sound. The network rollout is expected to be completed by the end of this year.

View: Complete article
News source: Slashdot.org


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(1 reply) #1 kjordan2001 on 03 Apr 2003 - 21:36
Hey alright, now I can stream from the theater to my house as well Hmm, but all we need to do now is bribe the projectionist to burn it onto a CD for us and it's like M$ is helping with warez

Last edited by 13022 on 03 Apr 2003 - 21:44
#1.1 pctuk on 04 Apr 2003 - 19:21
[neoquote=#1.0 by kjordan2001]Hey alright, now I can stream from the theater to my house as well Hmm, but all we need to do now is bribe the projectionist to burn it onto a CD for us and it's like M$ is helping with warez[/neoquote] I don't really think the resolutions they will use will allow the movie to fit on a 700MB CD
#2 Eric Cartman on 03 Apr 2003 - 21:39
damn! microsoft is everywhere now! whats next? digital tolet paper?
(5 replies) #3 monofonik on 03 Apr 2003 - 21:40
oh man, this will be great. half way through a movie the f-king windows xp mce-based projector crashes.
#3.1 kjordan2001 on 03 Apr 2003 - 21:43
You really think it'll make it halfway?
#3.2 Jason on 03 Apr 2003 - 23:20
Now its only NT based OS's these types of jokes are not funny anymore, move on stop living in the past.
#3.3 theh0g on 04 Apr 2003 - 07:46
[neoquote=#3.2 by Jason]Now its only NT based OS's these types of jokes are not funny anymore, move on stop living in the past.[/neoquote] Who's joking? If M$ made one stable and reliable software, people would trust them more. No one wants to spend money on ticket, go watch a movie and then "Luke, I am you fath....*BSOD*"
#3.4 JaggedFlame on 05 Apr 2003 - 04:35
Fine, maybe you're not joking, but it's obvious you're still using Windows 9x.
#3.5 gameguy34 on 05 Apr 2003 - 06:13
who ever said it would run windows? its a video/audio FORMAT, it can run on anything. in fact, microsoft has wmp for download for macs, if you didn't know.
#4 divertom15 on 03 Apr 2003 - 21:59
yeah the projector would crash lol
(1 reply) #5 sodapop on 03 Apr 2003 - 22:21
So now we got to watch pixelated video? Heh. Truely a step backwards for film.
#5.1 Danrarbc641 on 03 Apr 2003 - 23:04
[neoquote=#5.0 by sodapop]So now we got to watch pixelated video? Heh. Truely a step backwards for film.[/neoquote] Yeah, they're going to be using 128kb/sec streams for this
#6 nacs on 03 Apr 2003 - 23:14
George Lucas already did this 'digital projection'/'digital distribution' thing for the new Star Wars movies. This is the same thing except with MS marketing gimmick included.
(5 replies) #7 fdiaz2day on 04 Apr 2003 - 00:33
Wonder if WMP9 crashes while playing in theateres.
#7.1 gadean on 04 Apr 2003 - 01:12
[neoquote=#7.0 by fdiaz2day]Wonder if WMP9 crashes while playing in theateres. [/neoquote] It would be quite funny to see it crash.. reminds me of seeing pictures of airport departure screens with the classic BSOD. So far I haven't been overly impressed with the audio/video quality brought fourth by WMP9. By now I expected to have DVD quality audio/video without the artifacts/degration that lossy formats create. The last thing I'd like to do is spend $12 to watch a huge screen with big blocks of pixilated garbage. I go to the movies to enjoy a better viewing eXPerience (heh) than I can achieve at home - not because I can't wait for the release in rental stores. I think watching a WMP movie would be a step back from what we have now. (although, this step isn't for the viewer's benefit... it's to cut costs)
#7.2 Danrarbc641 on 04 Apr 2003 - 02:13
[neoquote=#7.1 by gadean]It would be quite funny to see it crash.. reminds me of seeing pictures of airport departure screens with the classic BSOD. So far I haven't been overly impressed with the audio/video quality brought fourth by WMP9. By now I expected to have DVD quality audio/video without the artifacts/degration that lossy formats create. The last thing I'd like to do is spend $12 to watch a huge screen with big blocks of pixilated garbage. I go to the movies to enjoy a better viewing eXPerience (heh) than I can achieve at home - not because I can't wait for the release in rental stores. I think watching a WMP movie would be a step back from what we have now. (although, this step isn't for the viewer's benefit... it's to cut costs)[/neoquote] The movies in the Windows Media format will still be 50-60 gigs in size. It's not like they're running 100k 160x120 videos on the big screen. My guess is they're going with this for DRM reasons rather than the benefits of the codec. And 1-2 Mbit/sec will give you DVD quality if you're encoding from a DVD that doesn't already have some artifacting, in my experience with the format.
#7.3 pctuk on 04 Apr 2003 - 19:23
Exactly. [B]fantastically huge[/B] files will mean flawless film. As an aside, does anyone know the cause of the black dots on conventional screens? Will this go with WMP9 because there is no film?
#7.4 JaggedFlame on 05 Apr 2003 - 04:36
Of course fantastically huge files mean flawless film. It's just a matter of how fantastically huge they are, and which one supports more features.
#7.5 gadean on 05 Apr 2003 - 18:59
[neoquote=#7.2 by Danrarbc641]The movies in the Windows Media format will still be 50-60 gigs in size. It's not like they're running 100k 160x120 videos on the big screen.[/neoquote] I never said they would be running a 100k stream. Even with very loose compression there is still a noticable amount of artifacts.
(2 replies) #8 hardgiant on 04 Apr 2003 - 04:33
35 mm has 8 million pixels resolution and digitals theaters are lucky if they can do 1 million pixels, this is a giant step backwards. I would prefer an upgrade to maxivision 48 which is around 12 million pixels and 48 frames a second.
#8.1 phollywood on 04 Apr 2003 - 21:27
well actually, 35mm film offers nowhere near 8megapixel resolution, a still frame might, however since the film is moving you get a lot of blurring and the overall image degrades to somewhere in the range of 1-2megapixel(just like the DLP projectors 1.25megapixels) You also get much better contrast from a DLP projector, and no jitter from moving film. Also that flicker that you occasionally can see on a very bright white scene is gone from a DLP since it is displaying like an LCD the data is 24fps but the response of the projector is much greater. oh yeah, and none of those scratches/dust on the film, and no reel change dots in the corner every 20 minutes or so. A Digital projector is much better then film, if you haven't gone to a theatre and checked it out then don't say anything about it. I have been and I consider myself and A/V buff, digital is much better. (and no, I do not work for TI)
#8.2 hardgiant on 05 Apr 2003 - 08:27
I've seen it and if you sit to close you see big blocky pixels. A good 35 mm is alot better and 70 mm is much better of course not much 70 mm around. Maxivsion48 is much cheaper and makes more sense at this time. It also offers 48 frames a second instead of 24 frames so fast moving scenes are clearer.
(2 replies) #9 Zolk on 04 Apr 2003 - 05:09
"And now for our feature presentation" "Buffering 0%.." "Buffering 10%.." "Buffering 30%.." "Buffering 60%.." "Buffering 40%.." "Buffering 20%.." *Blue Screen of Death* note: I do beleive that WMP9 is reliable technology and should be a great replacement for film, but I just couldn't resist this.
#9.1 Octol on 04 Apr 2003 - 10:18
**ROFLLLLLLLLLLL**
#9.2 gameguy34 on 05 Apr 2003 - 06:18
funny, truly it is. but, i have to defent my favorite media format (as of yet) there will be no buffering in the theaters, unless it is from a in-house movie server, which would be stupid and the theater's own fault. no bsod cause it's a projector, not windows. anyway, xp crashes hardly at all. and if you really want to, you can set it up with no third party utils to have it run for a year straight without crashing. me personally, i have only had xp crash once, and that was my own fault for installing beta nvidia drivers.
#10 Jasco on 04 Apr 2003 - 06:09
*lol*
#11 ehanson on 04 Apr 2003 - 18:51
http://www.microsoft.com/windows/windowsmedia/howto/articles/DigitalCinemaProcess.aspx is a webpage that describes in detail the subject of this news item.
#12 hardgiant on 05 Apr 2003 - 20:10
[QUOTE]Encoding .avi and waveform files to Windows Media Video files. A Pentium 4 processor running Windows XP Professional is used to encode the files. Windows Media Encoder is configured to source from the .avi and waveform-extensible files and compress the video at a resolution of 1280 pixels by 720 pixels at 23.976 frames per second, with a variable bit rate of 8 Mbps. The Windows Media Video 9 codec compresses the image to 8-bit YUV with 4:2:0 sampling. [/QUOTE] kind of sad for a movie theater but would be OK for home use.

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