main

Opteron prices reflect AMD confidence

configure   on 18 April 2003 - 01:39 · 11 comments & 729 views

Advertisement (Why?)
The Opteron processors for midrange servers coming next week from Advanced Micro Devices will range in speed from 1.4GHz to 1.8GHz, said sources, and AMD is apparently not thinking small on price.

The Opteron 240 will run at 1.4GHz and cost around $340 in volume quantities, said sources, while the Opteron 242 and 244 will run at, respectively, 1.6GHz and 1.8GHz and cost around $800 and $900. Prices could change, sources cautioned, and, historically, wide discrepancies have existed between AMD's posted price and the actual prices that the chips sell for.

While the chip speeds fall within the range of expectations, the pricing underscores the confidence AMD has in the chip's selling power and performance.

At $340, the Opteron 240 will likely compete in price against Intel's 2.8GHz Xeon chip for one- and two-processor servers, although it will run at a far lower clock speed. The 2.8GHz Xeon sells for $455 in volume, while the 2.6GHz Xeon sells for $284 in volume quantities. The Opteron 242 and 244, meanwhile, cost more than any of the Xeons for single- or dual-processor workstations and servers. These chips, however, are less expensive than the Xeon chips for four- and eight-processor servers, which start at above $1,000.

News source: ZDNet News - Opteron prices reflect AMD confidence


Clock speed isn't everything when it comes to measuring performance. The Opteron chips will come with 1MB of cache, which is a performance-enhancing reservoir of memory located on the same chip as the processor. The low-cost Xeons come with 512KB of cache. The $1,000-plus models for four- and eight-processor systems come with 1MB of cache.

AMD declined to comment.

Offering chips for higher prices than Intel marks a change for AMD. Typically, the company has had to sell its products at a substantial discount compared with Intel's, except during relatively short windows of opportunity when Intel was experiencing problems.

Opteron, which features an entirely new chip architecture, represents the best chance to date for the Sunnyvale, Calif.-based company to crack the corporate computing market. AMD's chips primarily get used in consumer PCs, or in desktops aimed at small- to medium-size businesses.

Opteron, however, will sport a variety of technical enhancements that will not be seen in Intel chips. The chip runs 32-bit software, the kind used on most desktops today, and 64-bit code, seen on high-end servers.

Additionally, the chip connects to other processors and components through HyperTransport, a high-speed link. HyperTransport makes it easier to build four- and eight-processor systems, say analysts, a major engineering feat for Intel-based servers.

Moreover, the chip will reduce memory latency, or the time it takes for data to travel from memory to the processor, because it contains an integrated memory controller.

"Memory latency is a barrier to better system performance," Dirk Meyer, senior vice president of AMD's Computational Products Group, said in a recent interview.

The company will introduce the chip Tuesday in New York. A variety of smaller server vendors such as RackSaver, Newisys and Appro International have already committed to using the chip in servers, while executives from Sun Microsystems have said the company will "likely" use it in the indeterminate future.

Analysts speculate that IBM, which is helping AMD develop chip-manufacturing technology, could also one day adopt it.

In terms of software, SuSE will release a 64-bit version of Linux for the chip, while Microsoft is working on a 64-bit version of Windows that will likely emerge later in the year or in 2004. IBM has also agreed to port its DB2 database to Linux-Opteron machines.

AMD on Tuesday is also planning to talk about a 100 series of Opteron chips for single-processor systems, and an 800 series for eight-processor servers. These different chip families will vary by speed, price and cache size.

Post a comment · Send to friend Comments · There are 11 additional comments
(5 replies) #1 Krome on 18 Apr 2003 - 03:11
ahhahahaha which CPU is cheaper now? let's hear what AMD fan boys had to say now.. lol
#1.1 username on 18 Apr 2003 - 03:54
you missed the point
#1.2 nacs on 18 Apr 2003 - 04:31
[neoquote=#1.1 by username]you missed the point [/neoquote] And that would be what? "Ooh look I have a 64 bit processor that has a handful of software optimized for it at the moment and the ability to run 32 bit applications slower than a comparably clocked 'true 32bit' processor?". If they're smart, they'll stick to what they've been good at (cheap processors) and cut the prices shortly after release.
#1.3 Rambo2000 on 18 Apr 2003 - 12:17
Krome, just hope that AMD doesn't go under, because if they do, then expect the Intel CPU's to sky rocket upwords, Intel could pretty much charge us anything they wanted then, so we need AMD or others like them just to keep the price of Intel down, or else, perper to pay a high price when Intel have no competion.
#1.4 JaggedFlame on 18 Apr 2003 - 22:56
[neoquote=#1.2 by nacs]If they're smart, they'll stick to what they've been good at (cheap processors) and cut the prices shortly after release.[/neoquote] It's not "cheap processors" that they've been good at, it's the price to performance ratio. And although the AMD processors cost more, they still maintain that ratio advantage.
#1.5 boo_star on 20 Apr 2003 - 04:52
Can you even BUY itanium parts? I've looked around and even on pricewatch they're over $1k a piece Look before you talk.
#2 kyro on 18 Apr 2003 - 06:03
hey cheaper always doesnt mean better qualty... h. uh .. i donno wht to say now .. uuhhh
(2 replies) #3 hardgiant on 18 Apr 2003 - 07:45
Nobody has seen the price yet or the performance this is just speculation. If the a 1.4 ghz Opteron can outperform a 2.8 ghz Xeon then that would be pretty sweet.
#3.1 vacs on 18 Apr 2003 - 13:24
[quote]If the a 1.4 ghz Opteron can outperform a 2.8 ghz Xeon then that would be pretty sweet.[/quote] yes if it could outperform a 2.8Ghz but as previous benchmarks have revealed a 1.4GHz Opteron is roughly as fast as a 2.4GHz Xeon
#3.2 tntomek on 18 Apr 2003 - 20:41
Opterors wil kick the s h i t out of Xeon chips...Please keep in mind that these are not the consumer ships. AMD is still better price/performance.
#4 mealbundy on 18 Apr 2003 - 18:24
Pricing on server chips is not about speed, its about cache. a 2mb cache xeon is 6-10 times more than its 512kb starter. And right about now a medium to high end P4 is way cheaper than a AMD XP. If this stays the same with xeon and opteron, then intel is doing pretty dam good.

Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!

Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.

Advertisement (Why?)